PSM in Italy: Troubled RAI in a Troubled Country

The chapter explores public service media in Italy. In the comparative literature the Italian RAI is often taken as a paradigmatic case of a highly (party) politicized public service broadcaster. Political interference has arguably been a constant feature of RAI’s sixty-year-long history, although the forms in which this phenomenon has manifested itself have changed considerably over time. After briefly contextualising historically and comparatively the case of public service media in Italy, the chapter sets out to discuss recent developments, including the effects of recent reforms to RAI’s governance and funding regimes. It then places these developments and the current debate over the role and future of RAI against the backdrop of a changing political landscape, the country’s ongoing economic problems and major social and cultural transformations

Global media, business and politics: a comparative analysis of News Corporation’s strategy in Italy and the UK

This article presents a comparative analysis of News Corporation’s entry strategy and rise to dominance in the British and Italian television markets through its satellite pay-TV operations, BSkyB and Sky Italia respectively. As well documented, News Corporation’s strategy in the UK has been heavily dependent on Rupert Murdoch’s cultivation of political connections. By contrast, in Italy Murdoch has been unable to influence local politics to further his business interests, as evidenced by the several regulatory setbacks suffered by Sky Italia. Thus, in order to explain News Corporation’s success in Italy, this article argues that emphasis must be placed primarily on the managerial and financial resources that the company has been able to mobilize. The analysis aims at broadening our understanding of how News Corporation operates in different national contexts, and should also prove valuable for the broader question concerning the shifting balance of power between transnational and national actors in today’s globalizing media landscape

International perspectives on the funding of public service media content for children

Funding original children’s television has never been easy, because this is rarely a commercially attractive audience unless you target a global audience and tap into ancillary revenues from licensed merchandise. As a case of market failure, policy makers who wish to ensure the production of a diverse range of quality content for children have therefore pursued a range of interventions to ensure sustainable levels of local content in the face of strong competition from US-owned media services. The aim of this article is to evaluate different funding options for public service children’s content in a more challenging and competitive multiplatform media environment in countries with a strong tradition of public service content for children. Focusing on interventions that go beyond PSB (quotas, alternative funds), it assesses the extent to which these interventions reflect a future-oriented approach or one that is mired in the status quo and vested interests

The Australian Broadcasting Corporation’s multiplatform projects : industrial logics of children’s content provision in the digital television era

This paper traces the development of children’s multiplatform commissioning at the Australian Broadcasting Corporation (ABC) in the context of the digitalisation of Australian television. Whilst recent scholarship has focussed on ‘post-broadcast’ or ‘second-shift’ industrial practices, designed to engage view(s)ers with proprietary media brands, less attention has been focussed on children’s and young adults’ television in a public service context. Further, although multiplatform projects in the United States and Britain have been the subject of considerable analysis, less work has attempted to contextualise cultural production in smaller media markets. The paper explores two recent multiplatform projects through textual analysis, empirical research (consisting of interviews with key industry personnel) and an investigation of recent policy documents. The authors argue that the ABC’s mixed diet of children’s programming, featuring an educative or social developmental agenda, is complemented by its appeals to audience ‘participation’, with the Corporation maintaining public service values alongside the need to expand audience reach and the legitimacy of its brand. It finds that the ABC’s historical platform infrastructure, across radio, television and online, have allowed it to move beyond a market failure model to exploit multiplatform synergies competitively in the distribution of Australian children’s content to audiences on-demand

Paradigms of postcoloniality in contemporary Italy

Questo saggio, che funge da introduzione al volume Postcolonial Italy: Challenging National Homogeneity, e' la prima teorizzazione sistematica della condizione postcoloniale italiana, uno dei fattori più significativi che dà forma alla cultura e alle esperienze di vita dell'Italia contemporanea. Questo saggio mette in relazione le grandi emigrazioni, il colonialismo italiano e le migrazioni transnazionali verso l'Italia del presente per ridefinire il concetto di cultura nazionale e per mostrare come questo concetto si sia formato anche a partire da eventi e fenomeni che si sono svolti al di fuori dei confini nazionali