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1 research outputs found
Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
Author
A Bargeheh
A Dubois
+33Â more
A Gilmore
AG Woodside
B Merrilees
C Baumgarth
D Roy
DM Gardner
H Forsman
H Reijonen
HY Wong
HY Wong
J Bell
J Gromark
J Ojasalo
K Eisenhardt
M Hingley
M Spence
M Urde
M Urde
Michelle Renton
MJ Gehlhar
MJ Kay
MS Glynn
P Temporal
R Mitchell
Richard James E
S Bresciani
S Guercini
S Hirvonen
Sally Davenport
SC Morrish
SDM M’zungu
T Abimbola
Urs Daellenbach
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
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