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4 research outputs found
Digital Content Marketing as a Catalyst for E-WOM in Food Tourism
Author
Baetzgen A.
Bumgarner B.A.
+3 more
Du Plessis C.
Rubin A.M.
Van Laer T.
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
Crossref
Users’ Definition of Snapchat Usage. Implications for Marketing on Snapchat
Author
Alhabash S.
Andreas Baetzgen
+12 more
Bettmann J. R.
Glaser B. G.
Gollwitzer P. M.
Joerg Tropp
Katz J. E.
Kumaraguru P.
Lindenberg S.
Lindenberg S.
Osgood C. E.
Reckwitz A.
Smith A.
Velten J.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Marketingkommunikation als Teil der Unternehmenskommunikation
Author
A. Baetzgen
A. M. Muniz
+36 more
A. M. Muniz
A. M. Rubin
A. M. Theis-Berglmair
A. Toffler
A. Zerfaß
B. Garfield
C. I. Hovland
C. Mast
D. Nitschke
D. T. Allsop
E. A. Joachimsthaler
E. Katz
H. Bonfadelli
H. Meffert
H. Riedel
J. Arndt
J. C. Levinson
J. Tropp
K. Merten
L. Rolke
M. Bruhn
M. Bruhn
M. Friestadt
N. A. D. Hohl
N. Herger
P. Szyszka
R. B. Mason
S. K. Balasubramanian
S. M. Livingstone
S. Schulz
T. A. Shimp
T. Bernardin
T. Iezzi
T. Mock
W. J Carl
W. J McGuire
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Modified ISM/TISM Process with Simultaneous Transitivity Checks for Reducing Direct Pair Comparisons
Author
A Agarwal
A Baetzgen
+50 more
A Baykasoğlu
A Haleem
A Mandal
AK Singh
AK Srivastava
AK Srivastava
AK Srivastava
BB Gardas
C Valmohammadi
DA Whetten
DK Yadav
G Khatwani
HD Sharma
J Thakkar
J Thakkar
JK Madaan
JN Warfield
JP Saxena
JP Saxena
KT Shibin
M Balaji
M Mohanty
M Yadav
MN Faisal
MV Dalvi
N Yadav
N Yadav
R Dubey
R Dubey
R Dubey
R Dubey
R Dubey
R Patri
R Sindhwani
RK Singh
S Chatterjee
S Parkhi
S Wasuja
SK Bishwas
SK Mangla
Sushil
Sushil
Sushil
Sushil
U Agrawal
V Iyengar
V Jain
V Mani
VG Venkatesh
Z Luo
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref