Efficient e-Marketing in Tourism through a Novel Customer Relationship Management Model

This paper proposes an efficient customerrelationship management model based on technologicalconvergence of emerging next generation networks, such asinteractive digital television and network multimedia systems.The proposed research approach is exploited in tourism sectorfor effective destination management, enabling for personalizede-marketing strategies and facilitating marketers to accomplishoptimum marketing data analysis. The proposed researchapproach is evaluated for its applicability and usefulness byinterviewing a sample of Destination Marketing Organizationmanagers. The findings of this research provide useful practicalimplications

Social Media Monitoring: An Innovative Intelligent Approach

Digital marketers have a range of tools at their disposal for understanding customers and prospects on social media. These tools allow for better social media monitoring and analysis through the provision of vital insights. The use of artificial intelligence (AI) to such analysis enables for marketing tasks automation, accuracy improvement and human efforts reduction. In this respect, this paper proposes an AI-powered social media monitoring platform, which has been designed with an innovative approach, towards enabling digital marketers to better understand customers with intelligent insights in a manner like never before. The proposed platform helps by analyzing insights for effective online reputation management and competitors monitoring. In addition, this paper elaborates on contributions in respect to social media monitoring issues, mentions analysis uncovering knowledge, smarter insights and personalized advice to help in improving brands web and social presence, negative and positive conversations, competitors analysis ensuring brands are on top of the marketing game and social media strategy improvement