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1 research outputs found
A Study of Avoidance on Mobile VOD Advertising: Focusing on Perceived Intrusiveness, Advertising Attitude, and Advertising Appeal
Author
Cho C. H
Clancey M.
+33 more
Cutler B. D.
Ferguson D.
Heeter C.
Johar J. S.
Kaplan B. M.
Kelly L.
Koshksaray A. A.
Krugman D. M.
Speck S. P.
Stafford M. R.
Zhang H.
구승희
김민정
김종민
김지호
김지호
김흥규
김희경
심미선
유승엽
윤종수
이경렬
이경렬
이경렬
이국용
임정수
조신
조정식
최인규
한상필
홍영일
홍종필
황부군
Publication venue
'Korean Consumption Culture Association'
Publication date
Field of study
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Crossref
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