18 research outputs found
A Study on Foxconn and Wanxiang Groupโs Electric Vehicle (EV) Business from Blue Ocean Strategy
๋ค์ค์ฃผํ์/๋ค์คํธํ SAR์๋ฃ๋ฅผ ์ด์ฉํ ๊ฐฏ๋ฒ ๋ด ๊ตด ์์์ง ํ์ง
ํ์๋
ผ๋ฌธ (์์ฌ)-- ์์ธ๋ํ๊ต ๋ํ์ : ์ง๊ตฌํ๊ฒฝ๊ณผํ๋ถ, 2011.8. ๊น๋์ง.Maste
A Study on Differentiation of Business Models of Chinese Firms in Online Space: Focusing on Trade-off Relation of Generic Business Strategy
์ค๊ตญ์์ ์ธํฐ๋ท ์ฌ์ฉ์๊ฐ ๋น ๋ฅด๊ฒ ๋์ด๋๊ณ ์๋ค. ์ค๊ตญ์ ์ธํฐ๋ท ์ฌ์ฉ์๋ 2010๋
4์ต 5,700๋ง ๋ช
์ ๋ฌํ๋ค. ์ค๊ตญ์ ์ด๋ฏธ ์ธ๊ณ ์ธํฐ๋ท ์ฌ์ฉ์์ 23.2%๋ฅผ ์ ์ , ๋จ์ผ ๊ตญ๊ฐ๋ก๋ ๊ฐ์ฅ ๋ง์ ์ธํฐ๋ท ์ฌ์ฉ์๋ฅผ ๋ณด์ ํ ๋๋ผ๊ฐ ๋์๋ค. ์ค๊ตญ์ ์จ๋ผ์ธ ์ฐ์
๋ ๋งค์ฐ ๋น ๋ฅด๊ฒ ๋ฐ์ ํ๊ณ ์๋๋ฐ, ๋ณธ ์ฐ๊ตฌ๋ ์ค๊ตญ ๊ธฐ์
๋ค์ด ์จ๋ผ์ธ ๊ฒ์๊ณผ ์ผํ, ์ธ์คํดํธ ๋ฉ์ ์ , ํฌํธ(portal), SNS ๋ฑ์์ ๋ค๊ตญ์ ๊ธฐ์
๋ค์ ์ ์น๊ณ ์ค๊ตญ ์จ๋ผ์ธ ์ฐ์
์ ๋ํ ๊ธฐ์
์ผ๋ก ์ฑ์ฅํ ์ ์ ์ฃผ๋ชฉํ์๋ค. ํนํ ๊ฒ์ ๋ถ๋ฌธ์ ๋ฐ์ด๋, ์ ์์๊ฑฐ๋์ ํ์ค๋ฐ์ค, ๋ฉ์ ์ ์ ์ข
ํฉ ํฌํธ์ ํ
์ฐ QQ ์ธ ๊ธฐ์
์ด ์ค๊ตญ ์์ฅ์ ์ฅ์
ํ ์ ์์๋ ์ด์ ๋ฅผ ๋ถ์ํ์๋ค. ์ด๋ฅผ ์ํด ๋ณธ ์ฐ๊ตฌ๋ ์ธ ๊ธฐ์
์ ์ฑ์ฅ๊ณผ์ ๊ณผ ๊ฒฝ์์ถ์ด๋ฅผ ๋ถ์ํ์๊ณ , ๊ฐ ๊ธฐ์
์ฌ์
๋ชจ๋ธ์ ๋์ํํ์ฌ ์ฃผ์ ํน์ง๊ณผ ์ฐจ๋ณํ ์์ธ์ ๋์ถํ์๋ค. ์์ธ๋ฌ ์ค๊ตญ ํ์ง ์ฌ์ฉ์๋ค์ ๋์์ผ๋ก ์ค๋ฌธ์กฐ์ฌ๋ฅผ ์ค์, ๊ฐ ๊ธฐ์
์๋น์ค์ ๋ํ ๋ง์กฑ๋์ ๋ฌธํ์กฐ์ฌ๋ฅผ ๋ฐํ์ผ๋ก ์ฐจ๋ณํ ์์ธ์ ํ๊ฐํ์๋ค. ๋ฌธํ์กฐ์ฌ์ ์ค๋ฌธ์กฐ์ฌ ๊ฒฐ๊ณผ๋ฅผ ์ข
ํฉํ๋ฉด ๋ฐ์ด๋์ ํ์ค๋ฐ์ค, ํ
์ฐ์ ์จ๋ผ์ธ ๊ณต๊ฐ์์ ๊ท๋ชจ์ ๊ฒฝ์ ์ ์ด์์ ํจ์จ์ฑ์ ํตํ ์๋น์ค ์๊ฐ์ ๊ฐ ๋ฐ ํ์งํ๋ ์๋น์ค ์ ๊ณต์ ์ฐจ๋ณํ๋ฅผ ๋์์ ์ถ๊ตฌํ์ฌ ์ข์ ์ฑ๊ณผ๋ฅผ ๊ฑฐ๋์๋ค๊ณ ํ ์ ์๋ค. ์ฆ ์ ์๊ฐ์ ํ์ง ์ฐจ๋ณํ์ ๋ณธ์์ ์ฌ์
์ ๋ต์ ๋ด์ฌ๋ ์ ๋ต์ ๊ตํ๊ด๊ณ๋ฅผ ํจ๊ณผ์ ์ผ๋ก ๊ทน๋ณตํ ๊ฒ์ด๋ค.
The number of internet users of China reached 457 million in 2010. China has already become the number one country in terms of the number of internet users in the world. It makes up 23.2% of world internet users. The Chinese online industry is also rapidly growing. Chinese online firms are making great strides. In this context, this study focused on the fact that local Chinese firms won the competition against multinational firms. How were they able to control Chinas online space? Which factors contributed to the formation of successful and unique business models? What were characteristics were unique in their business models? These are questions this study tries to answer. This study concentrated on three Chinese online businesses: Baidu, TaoBao, and Tencent QQ. Currently, these three firms occupy the top positions in the areas of web search, C2C and B2C online transaction, and online messenger and portal site. First, this study addresses the management performance trends and the growth engines. Second, their business models are simplified into diagrams for easier analysis. Third, the three business model are compared and contrasted. Finally, it conducts a field survey to analyze the Chinese users satisfaction level and brand recognition of each firm. According to the survey results, Baidu, TaoBao, and Tencent QQ have all accomplished not only service differentiation but have also succeeded in reducing operational cost. They successfully overcame the trade-off between cost leadership and product differentiation inherently embedded in a generic business strategy
A Study on Diversification Strategy of BYD: Focusing on China's Automobile Industry Structure Change
2์ฐจ ์ ์ง์ ํด๋ํฐ ๋ถํ ์ ์กฐ๊ธฐ์
์ด์๋ ๋น์ผ๋๋ 2003๋
์๋์ฐจ ์ฐ์
์ ์ง์ถํ ์ดํ ๋ถ๊ณผ 5๋
๋ง์ ์ค๊ตญ 10๋ ์๋์ฐจ ๊ธฐ์
์ค ํ๋๋ก ๊ธ์ฑ์ฅํ์๋ค. ๋น์ผ๋๋ ์ธ์ํฉ๋ณ์ ํตํด์ ์ฌ์
๋ค๊ฐํ๋ฅผ ์ถ์งํ์๊ณ 2009๋
ํ์ฌ ๋ค๊ฐํ ์ ๋ต์ด ์ข์ ์ฑ๊ณผ๋ฅผ ๊ฑฐ๋๊ณ ์๋ค. ์ด์ ๋ณธ๊ณ ๋ ๋น์ผ๋ ๊ฒฝ์ํํฉ๊ณผ ์ฑ์ฅ ๊ณผ์ ์ ํน์ง์ ์ ๋ฆฌํ์๊ณ , ๋ค๊ฐํ ์ ๋ต์ ์ด์ ์ ๋ง์ถ์ด ์ธ ๊ฐ์ง ๋ถ์์ ์๋ํ์๋ค. ์ฒซ์งธ๋ ๋น์ผ๋ ๋ค๊ฐํ ์ ๋ต์ ์ ํ ๋ถ์์ด๊ณ ๋์งธ๋ ๋น์ผ๋ ๋ค๊ฐํ ์ ๋ต์ ๋์ธ(ๅๅ ) ๋ถ์์ด๋ฉฐ, ์
์งธ๋ ๋ค๊ฐํ ์ ๋ต์ ์ ํ์ด ๋ณํ๋๊ณ ์๋ ์์ธ์ ๊ดํ ๋ถ์์ด๋ค. ๋ถ์ ๊ฒฐ๊ณผ ๋น์ผ๋ ๋ค๊ฐํ ์ ๋ต์ ์๋์ฐจ ์ฌ์
์ง์ถ ์ด๊ธฐ์ ์ธํ์ ๊ตญ๋ด ้๊ด๋ จ ๋ค๊ฐํ์์ผ๋ ์๊ฐ์ด ์ง๋ ์๋ก ๊ด๋ จ ๋ค๊ฐํ์ ์ ํฉํ ์กฐ์ง ์ด์์ ์ฑ๊ฒฉ์ ๋ณด์ด๊ณ ์๋ค. ๋ํ ํฌํฐ์ ๋ค์ฏ ๊ฐ์ง ๊ฒฝ์์์ธ ๋ถ์ ๋ชจ๋ธ์ ํ์ฉํ์ฌ ๋ค๊ฐํ ์ ๋ต์ ๋์ธ์ ๋ถ์ํ์๋๋ฐ ์ค๊ตญ๊ณผ ์ธ๊ณ ์๋์ฐจ ์ฐ์
๊ตฌ์กฐ๋ ๋น์ผ๋์ ๊ฐ์ ๋์ฒด์๋์ง ๊ด๋ จ ๊ธฐ์
๋ค์๊ฒ ์ ๋ฆฌํ ์ฌ์
๊ธฐํ๋ฅผ ์ ๊ณตํ๋ ๋ฐฉํฅ์ผ๋ก ๋ฐ๋๊ณ ์๋ค. ๊ฒฐ๊ตญ ๋น์ผ๋๋ ์ธ๋ถ ๊ฒฝ์ํ๊ฒฝ์ ๋ณํ์ ์ค๊ตญ ์ ๋ถ์ ์ ์ฑ
๋ณํ๋ฅผ ์ ํ์ฉํ์ฌ ์๋์ฐจ ๋ถ๋ฌธ๊ณผ IT ๋ถ๋ฌธ์ ๊ด๋ จ ๋ค๊ฐํ๋ก ์ฎ์ด๊ฐ๋ฉด์ ์กฐ์ง ๋ด ์ด์์ ํจ์จ์ฑ ๋ฐ ์์ง์ ํตํฉ ํจ๊ณผ๋ฅผ ๋์๋ค๊ณ ํ ์ ์๋ค.
BYD, a Chinese firm, is the second largest rechargeable battery manufacturer in the world. It entered the automobile manufacturing business through mergers and acquisitions in 2003. In 2009 BYD became one Chinas ten biggest automobile manufacturers. This paper summarizes the development process and business characteristics of BYD, and attempts three different analyses of its diversification strategy. The first analysis looks at the diversification type of BYD, the second the motive for diversification, and the third the cause for diversification type change. According to the results of these three analyses, the diversification type of BYD can be classified into a domestic unrelated one but its attribute becomes closer and closer to the related diversification as time goes on. A major driver for such a type change comes from the global automobile industry structure change which emphasizes fuel efficiency, low carbon gas emission, environment friendly alternative energy use. This paper uses Porter's five forces model to explain the automobile industry structure change. After the 2008 financial crisis in the United States, the global automobile industry structure has rapidly changed from being manufacturer centric to being consumer centric. Further, new energy developers were able to enter the industry, and their bargaining power is increasing. At the same time, the conventional strategy of the big three firms in the United States automobile industry- mass production and mass sale โ has changed into a strategy of diversified production and customized sale, and the sales volume for electric car or hybrid car has continuously increased. BYD takes advantage of such a change as a good business opportunity, and the hybrid cars or electric cars launched by BYD will play an important role in improving its diversification effect in the future
๋ฌธํ/์ฌํ/์ฒ ํ ํตํฉ์ ๋ฐฉ๋ฒ๊ณผ ์ฌํ ์ฐ๊ตฌ-๊น๋ถ์์ ์ฌํ๊ณผ ์ธ๋ฌธํ ์ ํต์ ์ฌ์ธ์- (์)
์ค๋๋ ไบบๆๅญธ์ ๆๅญธ ๅฒๅญธ ๅฒๅญธ์ ์ธ ์์ญ์ผ๋ก ๋ถํ๋์ด์ ๊ฐ๊ธฐ ๋
๋ฆฝ์ ์ด๊ณ ์๋ก ๋ฐฐํ์ ์ธ ๋ถ๊ณผ๋ฅผ ์ด๋ฃจ๊ณ ์๋ค. ๊ทธ๋ฌ๋ ํ๊ตญ ๊ทผ๋์ด์ ์ ์ ํตํ๋ฌธ์์๋ ๆๅฒๅฒ์ด ์ ํ๋ฌธ์ ์ค์ฌ์ ์ด๋ฃจ๊ณ ์๋ ๊ฐ์ด๋ฐ ์๋ก ๋ถ๋ฆฌ๋์ง ์๋ ์ผ์ฒด๋ฅผ ์ด๋ฃจ์ด ์๋ค. ๋ฌผ๋ก ์ ๊ทผ๋์ด์ ์ ํ์๋ค๋ ๊ฐ์ธ์ ์ทจํฅ์ด๋ ๋ฅ๋ ฅ์ ๋ฐ๋ผ์ ๋ฌธ์ฌ์ฒ ์ ์ด๋ ํ ๋ถ์ผ์ ์น์ฐ์น๊ฑฐ๋ ํน์ ๋ถ์ผ์์ ํน์ฅ์ ๋ฐํํ๊ธฐ๋ ํ์์ผ๋ฉฐ, ๋๋ก๋ ๋ฌธ์ฌ์ฒ ์ํธ๊ฐ์ ๊ด๊ณ๋ฅผ ๋๋ฌ์ธ๊ณ ๋
ผ์์ ์ ๊ฐํ๊ธฐ๋ ํ์๋ค. ๊ทธ๋ผ์๋ ๋ถ๊ตฌํ๊ณ ๋ฌธ์ฌ์ฒ ์ด ๋ถ๋ฆฌ๋ ์ ์๋ ํตํฉ๋ ํ๋์ ํ๋ฌธ์ผ๋ก์์ ์ ํต์ ๋ณํจ์์ด ์ง์๋์ด ์๋ค. ๊ทธ๋ฐ๋ฐ ๊ทผ๋์ ๋ค์ด์ ์์ ์ ๊ตญ์ฃผ์ ์นจ๋ต๊ณผ ์ผ์ ์ ์๋ฏผ์ง์๋๋ฅผ ๊ฒช๊ฒ ๋๋ฉด์ ํ๊ตญ์ ๋ฌธํ์ ํต๊ณผ๋ ๋จ์ ๋ ์ฑ ์ผ๋ณธ์ ํตํ์ฌ ์์์ ๋ฌธํ๋ฅผ ๋ฐ์๋ค์ด๊ฒ ๋์์ผ๋ฉฐ, ๊ทธ๋ฌํ ์๋์ ์ธ ์ํฉ์์ ์์
๋ ์์์ ๊ทผ๋ํ๋ฌธ์ ์ํฅ์ผ๋ก ๋ฌธํ ์ฌํ ์ฒ ํ์ ๊ฐ๊ธฐ ๋
๋ฆฝ๋ ํ๋ฌธ ์์ญ์ผ๋ก ์ธ๋ถํ๋์ด ๋ฐฐํ์ ์ธ ๊ด๊ณ๋ฅผ ์ด๋ฃจ๊ธฐ์ ์ด๋ฅด๋ ๋ค. ๊ทธ ๊ฒฐ๊ณผ ๋ฌธ์ฌ์ฒ ํตํฉ์ ์ ํตํ๋ฌธ๊ณผ ์ธ๋ถํ๋ ๊ทผ๋ํ๋ฌธ ์ฌ์ด์๋ ์ปค๋ค๋ ๊ดด๋ฆฌ๊ฐ ๋ฐ์ํ์ง ์์ ์ ์๊ฒ ๋์๋ค
ํ๊ตญ ๋ถ๊ต๊ต๋จ์ ๊ฐํ๊ณผ์ ์ ๋ฐฉํฅ
์ค๋๋ ์ฐ๋ฆฌ ๋ถ๊ต ๊ต๋จ์ ์ฌ์ฐฐ๊ณผ ๋ถ์ ์ซ์์ ์ฆ๊ฐ ๋ฑ ์์ ์ธ ๋ฉด์์๋ ๊ด๋ชฉํ ๋งํ ์ฑ์ฅ์ ์ด๋ฃฉํ ๊ฒ์ผ๋ก ๋ณด์ธ๋ค. ๊ทธ๋ฌ๋ ์ง์ ์ธ ๋ฉด์์๋ ๋ฌธ์ ๊ฐ ์ฌ๊ฐํ ์์ค์ด๋ผ๋ ์ ์ ์ง์ ํ์ง ์์ ์ ์๋ค. ์ด์ ๋ ์์ ์ฑ์ฅ๋ณด๋ค ์ง์ ์ธ ๋ณํ๋ฅผ ๋ชจ์ํด์ผ ํ ๋๋ค. ํ๊ตญ์ ๋ถ๊ต๊ฐ ์๊ตฌ๋ณด๋ฆฌ(ไธๆฑ่ฉๆ) ํํ์ค์(ไธๅ่ก็)์ด๋ผ๋ ๋์น๋ถ๊ต์ ์ด์์ ์ ๋๋ก ๊ตฌํํ๊ธฐ ์ํด์๋ ํด๊ฒฐ๋์ด์ผ ํ ๋ฌธ์ ๊ฐ ๋๋จํ ๋ง๋ค. ์ฐ์ ๋ฐ์ผ๋ก ๊ธฐ๋
๊ต๋ฅผ ๋น๋กฏํ ๋ค๋ฅธ ์ข
๊ต์ ๋์ ์ ์ง๋ฉดํด ์์ผ๋ฉฐ, ์์ผ๋ก ๋ถ๊ต๊ณ ๋ด๋ถ์ ๋ฌธ์ ๋ ๊ทธ์ ๋ชป์ง์๊ฒ ์ฌ๊ฐํ ์ํ๋ผ๊ณ ์๋ํ ์ ์๋ค. ๋ถ๊ต๊ณ ์์ ๋ฌธ์ ๋ ๋ฐ๋ผ๋ณด๋ ์๊ฐ์ ๋ฐ๋ผ ์ฌ๋ฌ ๊ฐ์ง๋ฅผ ์ง์ ํ ์ ์๊ฒ ์ผ๋, ๋๋ ๊ต๋จ์ ๋ถ์ด๊ณผ ํ๋ฒ๊ฐ์ ๊ฐ๋ฑ์ด ๊ฐ์ฅ ์ฌ๊ฐํ ๋ฌธ์ ๋ผ๊ณ ๋ณธ๋ค. ์ค๋๋ ์ฐ๋ฆฌ ๋ถ๊ต๊ณ์์๋ ๊ต๋ฆฌํด์์์ ์ด๊ฒฌ์ด๋ ์ํ ๊ฐํ์์ ์ฐจ์ด๋ ๋ณ๋ก ์์ผ๋ฉด์ ์ธ์์ ์ธ ์ดํด๊ด๊ณ์ ๋ฐ๋ผ ํ๋ฒ๋ก ๋ถ์ด๋์ด ์ธ์์ฌํ ๋ชป์ง์์ ์ฌ๊ฐํ๊ฒ ๊ฐ๋ฑํ๋ ๋ชจ์ต์ ๋ณด์ฌ์ฃผ๊ณ ์๋ค. ๊ทธ๋ฆฌ๊ณ ์ด๋ฌํ ํ๋ฒ๊ฐ์ ๋๋ฆฝ๊ณผ ๊ฐ๋ฑ์ ๊ณ ์งํ๋์ด ๊ฐ๊น์ด ์๊ฐ์ ์ฝ๊ฒ ํด๊ฒฐ๋ ๊ฐ๋ฅ์ฑ๋ ์๋ค. ์ด๋ฌํ ๋ถ๊ต๊ณ ์ํฉ์ ๋ถ๊ต์ ๋ฐ์ ์ ์ฌ๊ฐํ ์ฅ์ ๊ฐ ๋ ๋ฟ์ด๋ค. ๋ฟ๋ง ์๋๋ผ ์ธ์์ฌํ๋ฅผ ์ ํ์ํค๋๋ฐ ๊ธฐ์ฌํ๊ธฐ๋์ปค๋
์คํ๋ ค ์ค์ผ์ํค๋ ์ญํ ์ ํ ๋ฟ์ด๋ค. ์ฌ์์ ์ธ ๋
ผ์์ด๋ ์ํ๋ฐฉ๋ฒ์์ ์ด๊ฒฌ๊ณผ ๊ด๊ณ์์ด ์ค์ง ์ธ์์ ์ธ ์ดํด๊ด๊ณ์ ๋ฐ๋ผ ๋ถ์ด ๊ฐ๋ฑํ๋ ๊ต๋จ์ ์กด์ฌ์๋ฏธ๊ฐ ์๋ ๊ฒ์ด๋ค
oich'bn's Foundation of the Ch'bnt'ae Sect and its Relation to Song Dynasty's Tiantai Buddhism
This paper, as part of a project to understand Korean Buddhist history within
the broader context of East Asian Buddhism - coming after several studies on the
thought of Wลnhyo and Chinul - seeks to adopt a comparative approach to the
interpretation of the Ch'ลnt'ae sect founded by ลฌich'ลn. I considered therefore
ลฌich'ลn's activities within the background of East Asian Buddhism, and examined
their relation to the Tiantai sect in China. At a time when the Hwaลm and
Pลpsang sects were polarised and opposing each other, ลฌich'ลn - though sticking
fast to the Hwaลm precepts - established a third sect, namely the Tiantai, with
the objective of weakening the Son sects (Nine Mountains) by attracting their
monks to the newly founded Ch'ลnt'ae. Due to ลฌich'on's ideological background
the ideals of "harmonization of the Ch'ลnt'ae and Hwaลm sects" from the
doctrinal point of view, and of the "simultaneous cultivation of theory and
practice" (kyogwan pyลngsu) were both perceived as of the utmost importance.
Therefore the process of adopting the Tiantai sect of the Song dynasty implied
two aspects: while on one side it claimed officially to adopt the tenets of the
orthodox Shanjia pai, on the other side in terms of content it was actually closer
to the Shanwai pai, which was generally considered heretical and retained a
strong Huayan influence. As the Ch'ลnt'ae sect was based on a clergy exclusively
composed of Son masters, it remained Ch'ลnt'ae only in name after the death of
ลฌich'on. Its contents and character were heavily laden with Son elements. Thus,
the establishment of the Ch'ont'ae sect led to a division of the Son sects of
Koryล into the Ch'ลnt'ae and the Chogye orders. Consequently, the Ch'ลnt'ae sect
was thereafter officially classified as a Meditation sect also by the State. Yose
(1153-1245) understood the problems of the Ch'ลnt'ae sect as deriving from its
Sลn character and tried to solve them through the adoption of the Tiantai
teachings of Siming Zhili, a representative of the Tiantai sect during the early
Song dynasty. He emphasized a type of faith centered on the Lotus Sutra and the
Pure Land teachings, thereby trying to establish the true character of the Ch'ลnt'ae
sect, as distinct from the Hwaลm and Sลn sects. In view of the above it seems
obvious that in order to understand the doctrinal contents and historical character
of the Ch'ลnt'ae sect of ลฌich'ลn we need to adopt a comparative approach and
analyse ลฌich'ลn's Ch'ont'ae in conjunction with the Tiantai sect of China, and
particularly that of the Song dynasty. We also need to mention that Japanese
Tendai followed quite a different path of development. It came under the strong
influence of esoteric Buddhism, while in Korea and China, as mentioned above,
the Ch'ลnt'ae tradition developed under the influence of both the Hwaลm and Sลn
doctrines