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1 research outputs found
Impact of NTO's SNS on Organization Public Relationship and Electronic WOM through the Moderating Effect of Media Engagement
Author
Boyd D. M.
Chatterjee Patrali.
+32ย more
Chu S. C.
Davison M. H.
Kilger M.
Luo Q.
Malthouse E. C.
Rohm A.
Sledgianowski D.
Wang Alex
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Publication venue
'Korea Service Management Society'
Publication date
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