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2 research outputs found

Effect of the Servicescape of the Cancer Center on the Hospital Brand Images

Author: 권민택
김성수
김성호
신동재
유광민
정서란
Publication venue: 'Korea Digital Design Council'
Publication date
Field of study

The Effects of Brand Image on Brand Trust and Customer Satisfaction in Healthcare Services

Author: Aaker J.L
Anderson E
Anderson J.C
Berry L.L
Blackston M
Cardozo M.H
Chaudhuri A
DelVecchio D
Doyle B
Dwyer R.F.
Fornell C.
Fornell C
Fournier S
Gabarino E
Ganesan S
Gronroos C
Grubb E.L
Hulka B
Hulka B.
Keller K.L
Keller K.L
Linder-Pelz S
Mayer R.C.
Moorman C.
Moorman C.
Morgan R.M
Oliver R.L
Parasuraman A.
Park C.W.
Pasco G.C
Peter.J.P
Rempel J.K.
Roghmann K.J.
Schurr P.H
Singe J
Singh J
Sixma H.J
Swan J.E
Tse D.K
Westbrook R.A
Woodside A.G.
Zaltman G
Zastowny T.R.
Zeithaml V.A
곽동성
권민택
김미라
김용준
김재열
박재산
서정희
성순옥
정서란
정형식
Publication venue: 'Korea Research Academy of Distribution and Management'
Publication date
Field of study

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