30 research outputs found
Media Effects on Personal Brands and Perceptions on Country Brands and Multicultural Approaches - A Focus on Obama, the president-elect of the United States
No full textUses and Gratification Dimensions of Digital Signage and Roles as Mediators between Distinctiveness and Media Attitudes
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Effects of Drama Story, Actor Congruence, and Self-Esteem on Emersion and Satisfaction of Korean Drama
No full textPreference Types of Korean Movie Characters: A Focus on Differences betweenMale and Female Viewers
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Strategic PPL Effects of GCCP (Global Consumer Culture Positioning) : A Focus on the Moderating Role of Susceptibility to Global Consumer Culture
No full textEffects of Psychological, Content, and Demographic Factors on Consumptions of Terrestrial Broadcasting
No full textRoles of Popular Music Consumptions and Para-social Interaction on Branding of Entertainment Agencies
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