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2 research outputs found
The Effect of Humor Expression of FCB Grid on Consumer Response
Author
๋ฐ์์ง
์๊ธฐ์
+4ย more
์ค์ฐฝ์ฐ
์ค์ฌ์ข
ํ์์ผ
ํ์์ผ
Publication venue
'Brand Design Association of Korea'
Publication date
Field of study
No full text
Crossref
A Study on Humor Advertising as an Effective Means of Communication - Focusing on Internet Banner Advertising -
Author
๊น์ํ
๋ฐ์ฑ์ฉ
+6ย more
์ฑ์์
์ ์ฐฝ์กฐ
์ค์ฌ์ข
์ต์ข ์
ํํ๊ธธ
ํ์์ผ
Publication venue
'Korea Digital Design Council'
Publication date
Field of study
No full text
Crossref