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    2 research outputs found

    The Effect of Humor Expression of FCB Grid on Consumer Response

    Author
    1. 박영진
    2. 엄기서
    3. 오창우
    4. 윤여종
    5. 홍영일
    6. 홍영일
    Publication venue
    'Brand Design Association of Korea'
    Publication date
    Field of study
    No full text
    Crossref

    A Study on Humor Advertising as an Effective Means of Communication - Focusing on Internet Banner Advertising -

    Author
    1. 김원태
    2. 박성용
    3. 성영신
    4. 유창조
    5. 윤여종
    6. 최종석
    7. 하태길
    8. 홍영일
    Publication venue
    'Korea Digital Design Council'
    Publication date
    Field of study
    No full text
    Crossref
    corecore

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