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The Influences of Smartphone's Product Characteristics on Brand Loyalty: The Mediating Effect of Brand Experience and Brand Value

Author: Ajzen I
Bapat D
Barnes S
Barnett L. A
Bendixen M.
Boo S.
Brakus J. J.
Chang C. T.
Chen H.
Chitturi R.
Choi E.
Davis F. D
Davis F. D
Davis F. D.
Dishaw M. T
Eliane C. F. M.
Fernández L. M. V
Hanny N. N
Heijden H
Ho S. H
Hoch S. J
Holland J
Igbaria M.
Kerin R. A.
Kim H. W.
Kim I. S
Lassar W.
Lau M. M.
Liu C. R.
Lo F. C.
Ma Q.
Mandel N
Moon J. W
Oliver R. L
Ramaseshan B
Sheng M. L
Shim S. I.
Strahilevitz M
Thomas A. M
Tzou R. C
Venkatesh V
Wang K
Wu C. C.
Zarantonello L.
Zauner A.
Zhang J
Zhang J
공란란
김기진
김동준
류주연
손승혜
손영준
우정화
이성준
장서흠
조성균
조현진
한준형
Publication venue: 'Korea Research Academy of Distribution and Management'
Publication date
Field of study

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