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The Effect of Benefits of smart donation contents on Donation Intention: Focusing on the Moderating Effect of Consumer Knowledge

Author: Chase W. G.
Duhan D. F.
Keller K. L.
Lai A. W.
Mitchell T. M.
Mount J.
Russo J. E.
Sargeant A.
Selnes F.
Sundeen R. A.
Van Slyke D. M.
Venkatraman Meera P.
김기원
김상훈
노병석
노태협
박명진
박준우
송기인
우도성
이지연
이학식
임명환
임재문
전종근
정명범
정민주
채원석
홍종필
Publication venue: 'Asia-Europe Perspective Association'
Publication date
Field of study

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