Search CORE

23 research outputs found

The Status and Possibilities of Mobile Advertising on Smart Media

Author: Davis F. D
Ducoffe R.H
Ducoffe R.H
김광동
김철중
문철수
안대천
안대천
양병화
양영종
유상진
유상진
이경렬
이경렬
이명천
이봉규
차승희
최인규
Publication venue: 'Korean Political Communication Association'
Publication date
Field of study

The Effect of Job Satisfaction and Volunteer Behaviour on Superior's Confidence and Work Formalization in Call Center

Author: Anton Jon
Berry L.L.
Feinberg. R. A.
Greenhaus. J. H.
Pitt. M. Bruwer
Rafiq M.
Varey R. J.
김남재
송균석
양병화
유필화
윤장원
윤하나
Publication venue: 'The Korea Academy of International Business Education'
Publication date
Field of study

A Study on the Development of Seoul Subway: From the Perspective of Foreign Users

Author: Adamson I.
Davis F. D.
Gefen D. D.
Holbrook M. B.
Meuter M. L.
Veryzer R. W.
김시곤
김정태
김종운
김혜란
나다혜
양병화
우남직
이신해
Publication venue: 'Korea Research Academy of Distribution and Management'
Publication date
Field of study

A Study on How Types of Outdoor Brand Marks Affect The Quality of Customer Relationship, Brand Loyalty and Purchasing Intention

Author: 강민홍
강소연
곽한병
김기영
김삼원
김상호
김용만
김용만
김용만
김재일
김주영
김진국
박준철
심지현
안광호
양병화
엄경희
윤선영
이민경
이정슬
이창수
장남서
정강옥
정병국
정형식
황낙건
Publication venue: 'Brand Design Association of Korea'
Publication date
Field of study

The Study on How Mobile Advertisements affect Consumer's Attitude of Advertising-Focusing on mobile phones-

Author: Barnes S.J
Ducoffe R.H
Gefen D. E
Kleijnen M
Mackenzie S. B
Melody M. T
Okazaki S
Reyek D. B
Stewart D. W
Stylianou A. C
Xu. D. Jingjun
양병화 · 김영찬
유상진
이경렬
이시훈ㆍ송기인ㆍ안주아ㆍ김광협
이영곤
이현우
탁진영
Publication venue: 'Global E-Business Association'
Publication date
Field of study

Multiple Functions of Mobile Media Advertisements: A Focus on Mediating Variables

Author: Bae Jin-Han
Bone Paula F.
Engel James F.
Ha Louisa
Hanley Michale
Hoffman Doner. L.
Kim Sun-Nam
Lee Sung-Su
Liang Ting P.
Lutz Robert J.
Mitchell Andrew A.
Paula Fitzgerald B.
Price Lind L.
Speck Paul S.
Steven Edward E.
Tak Jin-Young
Vespe Frank
Yim Seung-Mi
양병화
이시훈
Publication venue: 'Korea International Trade Research Institute'
Publication date
Field of study

The Effects of Marketing Mix Strategies on Perceived Value and Loyalty in Korean Restaurants

Author: Aaker DA.
Anderson EW.
Blackston M
Borden N
Byun MS
Cronin JJ.
Dawar N.
Dick AS.
Dorsch MJ.
Fullerton G.
Grewal D.
Hellier PK.
Jayanti RK.
Kerin R
Lee MK.
McCarthy PJ
Nguyen N.
Oliver RL
Park JH
Peppers D.
Petrick JF
Simon CJ.
Woodruff BR
Zeithaml VA
Zeithaml VA.
문성식
박석규
송래헌
양병화
이유재
이진하
진양호
현성협
황진숙
Publication venue: 'Culinary Society of Korea'
Publication date
Field of study

Consumer's responses and behavior in Movie genre: Focused on Physical responses

Author: Andreassi J. L.
Bernstein A. S.
Bradley M. M
Burke M. C.
Codispoti M.
Edgerly L.
Ekman P.
Henry F. M.
Lacey B. C.
Lang A.
Lang P. J.
Miller G. A
Molen M. W.
Patrick C. J.
Ravaja T. N
Simons R. F
Sinha R
Tremayne P.
Wolf K.
Yuille J. C.
김지호
손진훈
양병화
이시훈
Publication venue: 'Korea Society for Consumer Advertising Psychology'
Publication date
Field of study

The Effect of Ego-Resilience and Perception of Social Support on Job Satisfaction and Burnout

Author: Baron R. M.
Baruch-Feldman C.
Block J.
Chuang S. S.
Cicchetti D.
Cobb S.
Cordes C. L.
Cordes C. L.
Daniel W. R.
Freudenberger H. J.
Klohnen E. C.
Lee R. T.
Licitra-Klecker D. M.
Markstrom C. A.
Scarpello V.
Schaufeli W. B.
Schaufeli W. B.
강순화
김원형
김형주
박세영
박세영
박혜련
손해경
송대현
양병화
유성경
유지수
이병록
이연규
이은희
이정희
이현아
임사라
임은선
장재윤
장진아
장휘숙
정혜욱
최혜윤
Publication venue: 'Korean Society for Industrial and Organizational Psychology'
Publication date
Field of study

The Effect of Consumer Competency on Complaint Intention and Behavior toward Businesses

Author: Bearden W. O.
Day R. L.
Dunn L.
Grønhaug K.
Heung V. C. S.
Jacoby J.
Kim C. M.
Lam T.
Landon E. L. Jr.
Lau G. T.
Metzen E. J.
Mirabile R. J.
Richins M. L.
Richins M. L.
Rupp N. G
Singh J.
Singh J.
Smith A. K.
권정원
김길홍
김시월
김효정
박문수
박순희
박진영
서인주
손영화
양덕순
양병화
유두련
유소이
윤정혜
이기춘
이성림
이성수
이영애
이영애
전상민
황덕순
Publication venue: 'Korea Consumer Agency'
Publication date
Field of study

core

core