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A Study on the Effects of Motivations to Use Smart Advertising and Sociopsychological Attributes on Satisfaction with Customized Smart Advertising among College Students －With a focus on the variables of social conformity, innovativeness, and apprehension with online privacy－
Author
Kim J. K.
Liang Y. H.
+18 more
Sheung C. T.
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'Korean Political Communication Association'
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