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    ๋น„๋Œ€์นญ์  ์ œํœด: ๋Œ€๊ธฐ์—…๊ณผ ์Šคํƒ€ํŠธ์—… ๊ฐ„์˜ ์ „๋žต์  ์ œํœด์—์„œ ๊ฒฝํ—˜์ด ๊ณต๋™ ํ˜์‹ ์„ฑ๊ณผ์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ

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    ํ•™์œ„๋…ผ๋ฌธ(์„์‚ฌ) -- ์„œ์šธ๋Œ€ํ•™๊ต๋Œ€ํ•™์› : ๊ฒฝ์˜๋Œ€ํ•™ ๊ฒฝ์˜ํ•™๊ณผ, 2023. 2. ์†ก์žฌ์šฉ.๊ธฐ์—… ์ „๋žต ์—ฐ๊ตฌ์—์„œ ๊ธฐ์—… ๊ฐ„ ๋™๋งน ๋ฐ ์Šคํƒ€ํŠธ์—…๊ณผ์˜ ๋น„๋Œ€์นญ์  ํŒŒํŠธ๋„ˆ์‹ญ์— ๋Œ€ํ•œ ๊ด€์‹ฌ์ด ๋น ๋ฅด๊ฒŒ ์ฆ๊ฐ€ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์€ ๊ธฐ์—…๋“ค์ด ๊ธฐ์ˆ ์  ๋ถˆ์—ฐ์†์„ฑ ํ™˜๊ฒฝ์—์„œ ๋‹ค๊ฐ์ ์ธ ํ˜‘์—…์„ ํ†ตํ•ด ์ง€์†์ ์ธ ํ˜์‹ ์„ ๋งŒ๋“ค๊ธฐ ์œ„ํ•œ ์ „๋žต ๋ฐฉ์‹์ด๋ผ๋Š” ๊ฒƒ์„ ๋ฐ˜์˜ํ•œ๋‹ค. ์ด๋Ÿฌํ•œ ์ œํœด์˜ ์„ฑ๊ณผ์— ๊ด€ํ•ด์„œ ๊ฒฝํ—˜์€ ๋™๋งน ๊ธฐ๊ฐ„ ๋™์•ˆ ๊ณต๋™ ํ˜์‹ ์„ ์ด‰์ง„ํ•˜๋Š” ์ด‰๋งค์ œ๋กœ ์ž‘์šฉํ•  ์ˆ˜ ์žˆ๋‹ค. ๋ณธ ์—ฐ๊ตฌ์—์„œ๋Š” (1) ์Šคํƒ€ํŠธ์—…์˜ ๋‹ค๋ฅธ ๊ธฐ์—…๊ณผ์˜ ์‚ฌ์ „ ์ œํœด ๊ฒฝํ—˜ ๊ทธ๋ฆฌ๊ณ  (2) ์‚ฌ์ „ ์ œํœด ๊ฒฝํ—˜์ด ์žˆ๋Š” ์Šคํƒ€ํŠธ์—…๊ณผ ํ˜„์ง ๊ธฐ์—…๊ฐ„์˜ ๋ฐ˜๋ณต ์ œํœด ๊ฒฝํ—˜ ๋‘ ๊ฐ€์ง€ ์œ ํ˜•์œผ๋กœ ๊ฒฝํ—˜์„ ๋ถ„๋ฅ˜ํ•œ๋‹ค. ๋น„๋Œ€์นญ์  ์ œํœด์™€ ๊ฒฝํ—˜ ์—ญ๋Ÿ‰ ๋ฌธํ—Œ์„ ๋ฐ”ํƒ•์œผ๋กœ, ์ด ์—ฐ๊ตฌ๋Š” ์ด ๋‘ ๊ฐ€์ง€ ์œ ํ˜•์˜ ๊ฒฝํ—˜์ด ์Šคํƒ€ํŠธ์—…๊ณผ ํ˜„์ง ๊ธฐ์—…๊ฐ„์˜ ๋น„๋Œ€์นญ์  ์ œํœด์— ์˜ํ•ด ์ƒ์„ฑ๋œ ๊ณต๋™ ํ˜์‹  ์„ฑ๊ณผ์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ์กฐ์‚ฌํ•œ๋‹ค. E-๋น„์ฆˆ๋‹ˆ์Šค ์‚ฐ์—…์—์„œ 2000๋…„์—์„œ 2008๋…„ ์‚ฌ์ด์— ํ˜•์„ฑ๋œ ์Šคํƒ€ํŠธ์—…๊ณผ ํ˜„์ง ๊ธฐ์—… ๊ฐ„์˜ ๋น„๋Œ€์นญ ์ œํœด ๋ถ„์„๊ณผ ํŠน์ • ๊ด€์ฐฐ ๊ธฐ๊ฐ„ ๋‚ด์— ์ถœ์›๋œ ๊ณต๋™ ํŠนํ—ˆ์˜ ์ธ์šฉ ๊ธฐ๋ฐ˜ ์กฐ์น˜๋ฅผ ๋ณ‘ํ•ฉํ•˜๊ณ  ๋ถ„์„ํ•˜๋ฉฐ, ๋ณธ ์—ฐ๊ตฌ๋Š” ์Šคํƒ€ํŠธ์—…์ด ์ƒˆ๋กœ์šด ํ˜„์ง ๊ธฐ์—…๊ณผ ์ฒ˜์Œ์œผ๋กœ ๋น„๋Œ€์นญ์  ์ œํœด๋ฅผ ๋งบ์„ ๋•Œ, ์Šคํƒ€ํŠธ์—…์ด ํƒ€ ๊ธฐ์—…๋“ค๊ณผ ๋งบ์€ ์‚ฌ์ „ ์ œํœด ๊ฒฝํ—˜ ํšŸ์ˆ˜๋Š” ๋‘ ๊ธฐ์—…๊ฐ„์˜ ์ œํœด์—์„œ ์ƒ์„ฑ๋˜๋Š” ๊ณต๋™ ํ˜์‹  ์„ฑ๊ณผ์˜ ์งˆ๊ณผ ๊ธ์ •์ ์œผ๋กœ ๊ด€๋ จ์ด ์žˆ์„ ๊ฒƒ์ด๋‹ค ๋ผ๋Š” ์ฒซ๋ฒˆ์งธ ๊ฐ€์„ค์„ ๋’ท๋ฐ›์นจํ•œ๋‹ค. ๋น„๋ก ์‹ค์ฆ์  ํ†ต๊ณ„ ๊ฒฐ๊ณผ๊ฐ€ ๋‘๋ฒˆ์งธ ๋Œ€๋ฆฝ๊ฐ€์„ค์„ ์™„์ „ํžˆ ๋’ท๋ฐ›์นจํ•˜์ง€๋Š” ๋ชปํ•˜์ง€๋งŒ, ์Šคํƒ€ํŠธ์—…๊ณผ ํ˜„์ง ๊ธฐ์—…๊ฐ„์˜ ๋ฐ˜๋ณต์ ์ธ ๋น„๋Œ€์นญ์  ์ œํœด๊ฒฝํ—˜์ด ์–ด๋–ป๊ฒŒ ๊ทธ๋“ค์˜ ๊ณต๋™ ํ˜์‹  ์„ฑ๊ณผ์— ์–‘๋‚ ์˜ ๊ฒ€์ด ๋  ์ˆ˜ ์žˆ๋Š”์ง€์— ๋Œ€ํ•œ ์–‘์†์žก์ด์˜ ํ†ต์ฐฐ๋ ฅ์„ ์ œ๊ณตํ•œ๋‹ค.In strategic management research, the rapidly growing attention on interfirm alliances and asymmetric partnerships with startups has reflected how firms continuously strive for innovation through diversified collaborations under technological discontinuity. Regarding alliance performance, experience may act as a catalyst to precipitate joint innovation during an alliance period. In this study, I categorize experience into two types: (1) when a startup has prior alliance experience with other firms and forms an alliance with a new incumbent, and (2) when a startup has prior alliance experience with an incumbent and forms a repeated alliance with the same incumbent partner. Building upon the asymmetric alliance and experience capability literature, I investigate the impact of these two types of experience on joint innovation performances generated by an asymmetric alliance between a startup and an incumbent. This study combines analysis of asymmetric alliances between startups and incumbents formed between 2000 and 2008 in E-business industries and citation-based measures of co-patents granted within a set of observation periods. The results of this study support the hypothesis that when a startup forms a partnership with a new incumbent partner, the quality of their joint innovation performance is positively related to the number of the startups prior alliance experiences with other firms. Although the other hypotheses are not fully supported, the results provide bifurcating insights into how a repeated alliance between a startup and an incumbent can be a double-edged sword for their joint innovation performance.Chapter 1. Introduction, 1 Chapter 2. Theory and Hypotheses, 3 2.1 Asymmetric Alliances: Complementary Assets, 3 2.2 The Impacts of Startups Prior Alliance Experience with other Partners, 5 2.3 Advantages of Repeated Alliance: Relational Embeddedness & Transaction Cost Economics, 7 2.4 Disadvantages of Repeated Alliance: Exploitation Trap, 11 Chapter 3. Methods, 13 3.1 Data and Sample, 13 3.2 Independent Variables, 15 3.3 Dependent Variables, 15 3.4 Control Variables, 16 3.5 Model Specification, 17 Chapter 4. Results, 18 4.1 Data Description, 18 4.2 Main Findings, 18 4.3 Robustness Check, 19 Chapter 5. Discussion and Conclusion, 23 5.1 Contributions, 23 5.2 Limitations, 24 References, 36 Abstract in Korean, 43 Tables Table 1. Descriptive Statistics and Correlations, 26 Table 2. Regression Analysis of Hypothesis 1, 27 Table 3. Regression Analysis of Hypothesis 2a and 2b, 28 Table 4. A Sensitivity Test for Hypothesis 1, 29 Table 5. A Sensitivity Test for Hypothesis 2a and 2b, 30 Table 2b. An Additional Test for Hypothesis 1, 31 Table 3b. An Additional Test for Hypothesis 2a and 2b, 32 Table 4b. An Additional Sensitivity Test for Hypothesis 1, 33 Table 5b. An Additional Sensitivity Test for Hypothesis 2a and 2b, 34 Table 6. Marginal Effect Analysis for Hypothesis 2a and 2b, 35์„

    ๋ถ€๋ชจ์˜ ์‹ฌ๋ฆฌ์  ํ†ต์ œ๊ฐ€ ์‚ฌํšŒ๋ถˆ์•ˆ์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ: ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ๊ณผ ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜์˜ ์—ญํ• 

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    ํ•™์œ„๋…ผ๋ฌธ (์„์‚ฌ)-- ์„œ์šธ๋Œ€ํ•™๊ต ๋Œ€ํ•™์› : ์‹ฌ๋ฆฌํ•™๊ณผ, 2014. 2. ์ดํ›ˆ์ง„.๋ณธ ์—ฐ๊ตฌ์˜ ๋ชฉ์ ์€ ๋ถ€๋ชจ์˜ ์‹ฌ๋ฆฌ์  ํ†ต์ œ ๊ตฌ์„ฑ์š”์†Œ์™€ ์‚ฌํšŒ๋ถˆ์•ˆ ํ•˜์œ„์œ ํ˜•์˜ ๊ด€๊ณ„์—์„œ ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ๊ณผ ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜์˜ ์—ญํ• ์„ ๋ฐํžˆ๋Š” ๊ฒƒ์ด๋‹ค. ์‚ฌํšŒ๋ถˆ์•ˆ ํ•˜์œ„์œ ํ˜•์˜ ์‹ฌ๋ฆฌ์ , ๋ฐœ๋‹ฌ์  ๋ฉ”์ปค๋‹ˆ์ฆ˜์ด ๋‹ค๋ฅด๋‹ค๋Š” ์„ ํ–‰ ์—ฐ๊ตฌ๋ฅผ ํ† ๋Œ€๋กœ ์‚ฌํšŒ์  ์ƒํ˜ธ์ž‘์šฉ๋ถˆ์•ˆ๊ณผ ์ˆ˜ํ–‰๋ถˆ์•ˆ์— ๋ฏธ์น˜๋Š” ๋ถ€๋ชจ์˜ ์‹ฌ๋ฆฌ์  ํ†ต์ œ, ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ ๋ฐ ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜์˜ ์ฐจ๋ณ„์ ์ธ ์˜ํ–ฅ๋ ฅ์„ ์‚ดํŽด๋ณด๊ณ ์ž ํ•˜์˜€๋‹ค. ์—ฐ๊ตฌ 1์—์„œ๋Š” ๋Œ€ํ•™์ƒ 189๋ช…์„ ๋Œ€์ƒ์œผ๋กœ ๋ถ€๋ชจ์˜ ์‹ฌ๋ฆฌ์  ํ†ต์ œ์™€ ์‚ฌํšŒ๋ถˆ์•ˆ์˜ ๊ด€๊ณ„์—์„œ ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ๊ณผ ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜์˜ ๋งค๊ฐœํšจ๊ณผ๋ฅผ ์•Œ์•„๋ณด์•˜๋‹ค. ๊ทธ ๊ฒฐ๊ณผ, ์˜์กด์ง€ํ–ฅ ์‹ฌ๋ฆฌ์  ํ†ต์ œ์™€ ์‚ฌํšŒ์  ์ƒํ˜ธ์ž‘์šฉ๋ถˆ์•ˆ ์‚ฌ์ด์—์„œ ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ์ด ๋ถ€๋ถ„ ๋งค๊ฐœ์—ญํ• ์„ ํ•˜์˜€๋‹ค. ์„ฑ์ทจ์ง€ํ–ฅ ์‹ฌ๋ฆฌ์  ํ†ต์ œ์™€ ์ˆ˜ํ–‰๋ถˆ์•ˆ ์‚ฌ์ด์—์„œ๋Š” ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜๊ฐ€ ์™„์ „ ๋งค๊ฐœ์—ญํ• ์„, ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ์ด ๋ถ€๋ถ„ ๋งค๊ฐœ์—ญํ• ์„ ํ•˜์˜€์œผ๋ฉฐ, ๋งค๊ฐœํšจ๊ณผ ํฌ๊ธฐ์ฐจ์ด ๊ฒ€์ฆ ๊ฒฐ๊ณผ ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜์˜ ๋งค๊ฐœํšจ๊ณผ๊ฐ€ ๋” ์ปธ๋‹ค. ์—ฐ๊ตฌ 2์—์„œ๋Š” ๋Œ€ํ•™์ƒ 165๋ช…์„ ๋Œ€์ƒ์œผ๋กœ ์‚ฌํšŒ๋ถˆ์•ˆ ์ƒํ™ฉ ์Šคํฌ๋ฆฝํŠธ๋ฅผ ์ œ์‹œํ•˜์˜€์„ ๋•Œ, ์‚ฌํšŒ์  ์ƒํ˜ธ์ž‘์šฉ๋ถˆ์•ˆ ์ง‘๋‹จ๊ณผ ์ˆ˜ํ–‰๋ถˆ์•ˆ ์ง‘๋‹จ ๊ฐ„์— ์ƒํ™ฉ๋ณ„ ๋ถˆ์•ˆ์ˆ˜์ค€, ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ, ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜์—์„œ ์ฐจ์ด๊ฐ€ ๋‚˜ํƒ€๋‚˜๋Š”์ง€ ์‚ดํŽด๋ณด์•˜๋‹ค. ๊ทธ ๊ฒฐ๊ณผ, ์‚ฌํšŒ์  ์ƒํ˜ธ์ž‘์šฉ๋ถˆ์•ˆ ์ง‘๋‹จ์€ ์‚ฌํšŒ์  ์ƒํ˜ธ์ž‘์šฉ ์Šคํฌ๋ฆฝํŠธ์—์„œ ์ˆ˜ํ–‰๋ถˆ์•ˆ ์ง‘๋‹จ๋ณด๋‹ค ๋†’์€ ๋ถˆ์•ˆ์„ ๋ณด๊ณ ํ–ˆ๊ณ , ์ˆ˜ํ–‰๋ถˆ์•ˆ ์Šคํฌ๋ฆฝํŠธ์—์„œ ์ˆ˜ํ–‰์— ๋Œ€ํ•œ ์˜์‹ฌ ์ˆ˜์ค€์€ ์ˆ˜ํ–‰๋ถˆ์•ˆ ์ง‘๋‹จ์ด ์‚ฌํšŒ์  ์ƒํ˜ธ์ž‘์šฉ๋ถˆ์•ˆ ์ง‘๋‹จ๋ณด๋‹ค ๋” ๋†’์•˜๋‹ค. ๋ณธ ์—ฐ๊ตฌ ๊ฒฐ๊ณผ๋Š” ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ๊ณผ ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜๊ฐ€ ๋ถ€๋ชจ์˜ ์‹ฌ๋ฆฌ์  ํ†ต์ œ์™€ ์‚ฌํšŒ๋ถˆ์•ˆ์˜ ๊ด€๊ณ„์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ๋ณด์—ฌ์ฃผ์—ˆ์œผ๋ฉฐ, ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ๊ณผ ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜์— ์ดˆ์ ์„ ๋‘” ์‚ฌํšŒ๋ถˆ์•ˆ์˜ ์น˜๋ฃŒ ๊ฐ€๋Šฅ์„ฑ์„ ์‹œ์‚ฌํ–ˆ๋‹ค๋Š” ์ ์—์„œ ์˜์˜๋ฅผ ์ฐพ์„ ์ˆ˜ ์žˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ ๋ณธ ์—ฐ๊ตฌ์˜ ์‹œ์‚ฌ์ ๊ณผ ์ œํ•œ์  ๋ฐ ํ›„์† ์—ฐ๊ตฌ๋ฅผ ์œ„ํ•œ ์ œ์–ธ์„ ๋…ผ์˜ํ•˜์˜€๋‹ค.๊ตญ๋ฌธ์ดˆ๋ก i ์„œ ๋ก  1 ์‚ฌํšŒ๋ถˆ์•ˆ์žฅ์• ์˜ ๊ฐœ๋… ๋ฐ ํ•˜์œ„์œ ํ˜• 2 ์‹ฌ๋ฆฌ์  ํ†ต์ œ์™€ ์‚ฌํšŒ๋ถˆ์•ˆ 3 ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ, ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜์™€ ์‹ฌ๋ฆฌ์  ํ†ต์ œ ๋ฐ ์‚ฌํšŒ๋ถˆ์•ˆ 6 ๋ฌธ์ œ์ œ๊ธฐ ๋ฐ ์—ฐ๊ตฌ๋ชฉ์  10 ์—ฐ๊ตฌ 1. ๋ถ€๋ชจ์˜ ์‹ฌ๋ฆฌ์  ํ†ต์ œ์™€ ์‚ฌํšŒ๋ถˆ์•ˆ์˜ ๊ด€๊ณ„์—์„œ ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ๊ณผ ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜์˜ ์—ญํ•  12 ๋ฐฉ๋ฒ• 13 ๊ฒฐ๊ณผ 16 ๋…ผ์˜ 27 ์—ฐ๊ตฌ 2. ์‚ฌํšŒ๋ถˆ์•ˆ ํ•˜์œ„์œ ํ˜•์— ๋”ฐ๋ฅธ ๊ฑฐ๋ถ€๋ฏผ๊ฐ์„ฑ๊ณผ ์—ญ๊ธฐ๋Šฅ์  ์™„๋ฒฝ์ฃผ์˜ 31 ๋ฐฉ๋ฒ• 32 ๊ฒฐ๊ณผ 35 ๋…ผ์˜ 38 ์ข…ํ•ฉ๋…ผ์˜ 40 ์ฐธ๊ณ ๋ฌธํ—Œ 45 ๋ถ€ ๋ก 59 ์˜๋ฌธ์ดˆ๋ก 82Maste

    ํšจ์œจ์ ์ธ ๋ฒ„ํผ ๊ด€๋ฆฌ๋ฅผ ์œ„ํ•œ ๊ทœ์น™์  ์ฐธ์กฐ ํŠน์„ฑ๊ณผ ์„ ๋ฐ˜์ž…์˜ ํ†ตํ•ฉ

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    ํ•™์œ„๋…ผ๋ฌธ(์„์‚ฌ)--์„œ์šธ๋Œ€ํ•™๊ต ๋Œ€ํ•™์› :์ „๊ธฐยท์ปดํ“จํ„ฐ๊ณตํ•™๋ถ€,2002.Maste

    ์ฃผ๊ฐ€์ˆ˜์ต๋ฅ ์˜ Skewness์— ๋Œ€ํ•œ ์œ„ํ—˜ํ”„๋ฆฌ๋ฏธ์—„ ์‹ค์ฆ์—ฐ๊ตฌ

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    ๋ณธ ์—ฐ๊ตฌ๋Š” ์ž์‚ฐ์ˆ˜์ต๋ฅ  ๋ถ„ํฌ์˜ ๋น„๋Œ€์นญ๋„๋ฅผ ์ธก์ •ํ•˜๋Š” skewness๊ฐ€ ํ•ด๋‹น ์ž์‚ฐ์˜ ๊ธฐ๋Œ€์ˆ˜์ต๋ฅ  ๊ฒฐ์ •์— ์–ด๋– ํ•œ ์—ญํ• ์„ ํ•˜๋Š”์ง€์— ๋Œ€ํ•˜์—ฌ ์‹ค์ฆ๋ถ„์„์„ ์ˆ˜ํ–‰ํ•˜์˜€๋‹ค. ์ˆ˜์ต๋ฅ  ๋ถ„ํฌ์˜ skewness๊ฐ€ ๊ธฐ๋Œ€์ˆ˜์ต๋ฅ ์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ฒŒ ๋˜๋Š” ์ด์œ ๋Š” ์˜ˆ์ปจ๋Œ€ ์ฒด๊ณ„์ ์œผ๋กœ ์Œ์˜ skewness๋ฅผ ๋ณด์ด๋Š” ์ž์‚ฐ์€ ๋™์ผํ•œ ํ‰๊ท , ๋ถ„์‚ฐ์„ ๊ฐ–๊ณ  ์žˆ๋Š” ๋Œ€์นญํ˜• ์ˆ˜์ต๋ฅ  ๋ถ„ํฌ์˜ ์ž์‚ฐ๋ณด๋‹ค๋„ ์œ„ํ—˜์ด ๋” ํฌ๋ฏ€๋กœ ๋” ๋†’์€ ๊ธฐ๋Œ€์ˆ˜์ต๋ฅ ์ด ์š”๊ตฌ๋˜๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. 1989๋…„๋ถ€ํ„ฐ 2000๋…„๊นŒ์ง€ ํ•œ๊ตญ์ฆ๊ถŒ๊ฑฐ๋ž˜์†Œ์˜ ์—ฐ์† ์ƒ์žฅ์ฃผ์‹ 355๊ฐœ๋ฅผ ๋Œ€์ƒ์œผ๋กœ ์‚ฐ์—…๋ณ„, ๊ธฐ์—… ๊ทœ๋ชจ๋ณ„, ์žฅ๋ถ€๊ฐ€๋Œ€ ์‹œ์žฅ๊ฐ€๋น„์œจ๋ณ„๋กœ ๊ตฌ์„ฑํ•œ ํฌํŠธํด๋ฆฌ์˜ค์˜ ์›”์ˆ˜์ต๋ฅ ์„ ๋ถ„์„ํ•œ ๊ฒฐ๊ณผ, ๋Œ€์ฒด๋กœ ๋†’์€ ์ˆ˜์ต๋ฅ ์„ ๋ณด์ธ ํฌํŠธํด๋ฆฌ์˜ค์˜ coskewness๋Š” ๋‚ฎ์€ ์ˆ˜์ต๋ฅ ์„ ๋ณด์ธ ํฌํŠธํด๋ฆฌ์˜ค๋ณด๋‹ค ๋‚ฎ๊ฒŒ ๋‚˜ํƒ€๋‚จ์œผ๋กœ์จ skewness์— ๋Œ€ํ•œ ์œ„ํ—˜ํ”„๋ฆฌ๋ฏธ์—„์ด ์กด์žฌํ•จ์„ ํ™•์ธํ•˜์˜€๋‹ค. ์ด๋Ÿฌํ•œ skewness์œ„ํ—˜์š”์ธ์ด ๊ธฐ์กด ์ž์‚ฐ๊ฐ€๊ฒฉ๊ฒฐ์ •๋ชจํ˜•์—์„œ ์‚ฌ์šฉ๋˜๋Š” ์œ„ํ—˜์š”์ธ๋“ค๊ณผ ์ฐจ๋ณ„ํ™”๋˜๋Š”๊ฐ€๋ฅผ ์•Œ์•„๋ณด๊ธฐ ์œ„ํ•˜์—ฌ CAPM๋ชจํ˜•๊ณผ Fama/French์˜ 3์š”์ธ๋ชจํ˜•์— skewness์œ„ํ—˜ํ”„๋ฆฌ๋ฏธ์—„์„ ์ถ”๊ฐ€ํ•˜์—ฌ ๋ชจํ˜•์˜ ์„ค๋ช…๋ ฅ์„ ๋น„๊ต๋ถ„์„ํ•˜์˜€๋‹ค. ๊ทธ ๊ฒฐ๊ณผ, CAPM์— skewness ์œ„ํ—˜์š”์ธ์„ ์ถ”๊ฐ€ํ•˜๋Š” ๊ฒฝ์šฐ์—๋Š” ๋ชจํ˜•์˜ ์„ค๋ช…๋ ฅ์ด ์ƒ๋‹นํžˆ ์ปค์ง€์ง€๋งŒ Fama/French์˜ 3์š”์ธ๋ชจํ˜•์˜ ๊ฒฝ์šฐ์—๋Š” ๋ชจํ˜•์˜ ์„ค๋ช…๋ ฅ ์ฆ๊ฐ€๊ฐ€ ๋ฏธ์•ฝํ•œ ๊ฒƒ์œผ๋กœ ๋‚˜ํƒ€๋‚ฌ๋‹ค. ์ด๊ฒƒ์€ skewness ์œ„ํ—˜์š”์ธ์ด Fama/French์˜ 3์š”์ธ๋ชจํ˜•์— ์˜ํ•ด ์„ค๋ช…๋˜์ง€ ์•Š๋Š” ๋ถ€๋ถ„์— ๋Œ€ํ•ด์„œ๋Š” ์ถ”๊ฐ€์ ์ธ ์„ค๋ช…๋ ฅ์ด ์—†์Œ์„ ์˜๋ฏธํ•˜๋Š” ๊ฒƒ์ด๋‹ค

    Soil nailing ๊ณต๋ฒ•์˜ ์„ค๊ณ„์™€ ์ ์šฉ

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    ํ•™์œ„๋…ผ๋ฌธ(์„์‚ฌ)--์„œ์šธๅคงๅญธๆ ก ๅคงๅญธ้™ข :ๅœŸๆœจๅทฅๅญธ็ง‘,1996.Maste

    The Content Characteristics of Social Media Channels Owned by Fashion Influencers and Consumers Perception of Social Support

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    ํ•™์œ„๋…ผ๋ฌธ(๋ฐ•์‚ฌ)--์„œ์šธ๋Œ€ํ•™๊ต ๋Œ€ํ•™์› :์ƒํ™œ๊ณผํ•™๋Œ€ํ•™ ์˜๋ฅ˜ํ•™๊ณผ,2020. 2. ์ด์œ ๋ฆฌ.The impact of fashion influencers greatly expanded with the rise of social media. Consequently, fashion influencers have become a medium for new services and business channels, leading to many changes in the fashion industry. Currently, fashion influencers are growing their social channels into one-person businesses or brands, taking a step further from being simple marketing channels that promote clothing companies and brands or platforms that connect consumers to products. Most notably, a growing number of fashion influencers are selling clothing and accessories by launching their own fashion brand using the popularity and influence they gained through social media. This study will thus focus on the social media channels of fashion influencers that sell their own clothing. For these influencers, it is crucial that they provide content to which their followers can relate in order to efficiently manage their customers and succeed in their marketing strategy. Social media content is particularly important as users can interact online with other users by creating and sharing online content. Therefore, this study aims to explore and identify the content characteristics of the social media channels owned by fashion influencers that sell their own products and to empirically examine the effect of these content characteristics on consumer behavioral intention. This study aims to investigate the process through which the content characteristics of the fashion influencers social media channels influence consumer behavioral intention through the psychological mechanism of social support. Social support is a multidimensional variable that refers to all forms of positive resources that consumers can receive through social interactions, such as information sharing, love, and emotional help. Nowadays, consumers are able to communicate online with people they could not have met before social media, strengthening their social network and, consequently, accessing numerous kinds of social support. For this reason, this study focuses on the consumers' perception of social support in the context of social media channels owned by fashion influencers. First, we used qualitative research methods (Study 1) to explore and identify the content characteristics that consumers perceived with regard to the social media channels of fashion influencers who sell clothing. One-on-one in-depth interviews were conducted with sixteen women in their 20s and 30s, and they were used for our content analysis. As a result, a total of thirteen characteristics were derived for the content of the social media channels of fashion influencers. Then we classified these content characteristics into three big groups: message characteristics, influencer characteristics, and other characteristics. Here, message characteristics are related to informativeness, diversity, timeliness, originality, playfulness, and non-commercialization, while influencer characteristics were responsiveness, activeness, physical attractiveness, expertise, and honesty. Other characteristics included social media reputation and accessibility. In addition, the importance of consumer self-congruity was confirmed, and we decided to quantitatively verify it through quantitative research. Next, a quantitative study (Study 2) was conducted to empirically verify the effects of the four most important content characteristics that were derived from the qualitative research (informativeness, originality, physical attractiveness, and responsiveness) on consumer behavioral intention and on the consumers perception of social support. In particular, this study did not only examine the influence of social support on the relationship between social media content characteristics and consumer behavioral intention, but it also comprehensively verified the influence of social support by proving the causal relationship between information support and emotional support, which are subdimensions of social support. An online survey was conducted targeting adult women in their 20s and 30s after which a total of 314 questionnaires were analyzed using IBM SPSS Statistics 23 and AMOS 21. The results showed that, among the content characteristics on the fashion influencers social media channels, the informativeness and originality of the channels message have a positive effect only on the consumers perception of informational support, whereas the influencers responsiveness has a positive effect on both informational and emotional support. However, physical attractiveness was found to have a negative impact on social support. In addition, although informational support has no effect on consumer behavioral intention, it was found to positively affect emotional support. Considering the fact emotional support also has a positive effect on consumer behavioral intention, its importance was clearly verified. Additionally, self-congruity has been identified as an important variable that increases the level of emotional support perception through the consumers perception of information support. This study focused on the social media accounts of fashion influencers who sell clothing, exploring content characteristics from the consumers perspective, and quantitively proving the impact of these characteristics on consumer behavioral intention and their perception of social support. Additionally, this study also explored the effects of consumer self-congruity in the relationship between social support and consumer behavior. In this sense, the significance of this study can be found in that it verifies the influence of the fashion influencers social media channels and suggests a new direction for the strategic management of social media content. In addition, in the context of social media channels owned by fashion influencers, this study will academically contribute to related research in understanding the effect of self-congruity on the structural relationship between the subdimensions of social support. The social media market of fashion influencers is expected to spread more rapidly in the future and bring about an important shift in the distribution structure of the fashion industry. In order to cope with the rapidly changing consumer environment, following the recent emergence of the social media market of many fashion influencers, it is necessary to provide differentiated services to consumers by strategically managing social media content. In addition, it has become crucial to devise efficient marketing and product sales strategies by considering the content characteristics of the fashion influencers social media channels in order to raise the consumers perception of social support.SNS์˜ ๋Œ€์ค‘ํ™”๋Š” ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ์˜ ์˜ํ–ฅ๋ ฅ์„ ํ™•๋Œ€์‹œ์ผฐ์œผ๋ฉฐ, ์ด์— ๋”ฐ๋ผ ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ์˜ SNS๊ฐ€ ์ƒˆ๋กœ์šด ์„œ๋น„์Šค ๋ฐ ๋น„์ฆˆ๋‹ˆ์Šค ์ฑ„๋„๋กœ ์ž๋ฆฌ๋งค๊น€ํ•˜์—ฌ ํŒจ์…˜์‚ฐ์—… ๋‚ด์—์„œ ๋งŽ์€ ๋ณ€ํ™”๋ฅผ ์ด๋Œ๊ณ  ์žˆ๋‹ค. ํ˜„์žฌ ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ์˜ SNS๋Š” ๋‹จ์ง€ ํŒจ์…˜ ๊ธฐ์—…์ด๋‚˜ ๋ธŒ๋žœ๋“œ๋ฅผ ํ™๋ณดํ•˜๋Š” ๋งˆ์ผ€ํŒ… ์ฑ„๋„์ด๋‚˜ ๋ธŒ๋žœ๋“œ์˜ ์ œํ’ˆ ํŒ๋งค๋ฅผ ์—ฐ๊ฒฐํ•ด์ฃผ๋Š” ํ”Œ๋žซํผ์ด ์•„๋‹Œ, 1์ธ ๊ธฐ์—… ํ˜น์€ 1์ธ ๋ธŒ๋žœ๋“œ๋ฅผ ์šด์˜ํ•˜๋ฉฐ ๊ทธ ์˜์—ญ์„ ํ™•์žฅ ์ค‘์— ์žˆ๋‹ค. ํŠนํžˆ ์ตœ๊ทผ์— ์ˆ˜๋งŽ์€ ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ๊ฐ€ SNS๋ฅผ ํ†ตํ•ด ํ˜•์„ฑ๋œ ์ธ๊ธฐ์™€ ์˜ํ–ฅ๋ ฅ์„ ํ™œ์šฉํ•˜์—ฌ ์ž์‹ ์˜ ๋ธŒ๋žœ๋“œ๋ฅผ ์ƒˆ๋กญ๊ฒŒ ๋Ÿฐ์นญํ•˜์—ฌ ํŒจ์…˜ ์ œํ’ˆ์„ ํŒ๋งคํ•˜๋Š” ํ˜„์ƒ์ด ๊ธฐํ•˜๊ธ‰์ˆ˜์ ์œผ๋กœ ์ฆ๊ฐ€ํ•˜๊ณ  ์žˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋ณธ ์—ฐ๊ตฌ๋Š” ํŒจ์…˜ ์ œํ’ˆ์„ ํŒ๋งคํ•˜๋Š” ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ์˜ SNS์— ์ดˆ์ ์„ ๋งž์ถ”๊ณ ์ž ํ•˜์˜€๋‹ค. ์ œํ’ˆ์„ ํŒ๋งคํ•˜๋Š” ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ๊ฐ€ SNS ๋‚ด์—์„œ ํšจ์œจ์ ์ธ ์†Œ๋น„์ž ๊ด€๋ฆฌ์™€ ๋งˆ์ผ€ํŒ…์„ ํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ์†Œ๋น„์ž์—๊ฒŒ ์ ํ•ฉํ•œ ์ฝ˜ํ…์ธ ๋ฅผ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์ด ๊ฐ€์žฅ ์ค‘์š”ํ•  ๊ฒƒ์ด๋‹ค. ํŠนํžˆ SNS๋Š” ์‚ฌ์šฉ์ž๊ฐ€ ์˜จ๋ผ์ธ ์ฝ˜ํ…์ธ ๋ฅผ ์ƒ์„ฑํ•˜๊ณ  ๊ณต์œ ํ•จ์œผ๋กœ์จ ๋‹ค๋ฅธ ์‚ฌ์šฉ์ž๋“ค๊ณผ์˜ ์˜จ๋ผ์ธ ์ƒํ˜ธ์ž‘์šฉ์ด ๊ฐ€๋Šฅํ•˜๋„๋ก ํ•˜๊ธฐ ๋•Œ๋ฌธ์— SNS ๋‚ด์˜ ์ฝ˜ํ…์ธ ๋Š” ๋”์šฑ ์ค‘์š”ํ•˜๋‹ค. ๋”ฐ๋ผ์„œ ๋ณธ ์—ฐ๊ตฌ๋Š” ์ œํ’ˆ์„ ํŒ๋งคํ•˜๋Š” ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS๋‚ด์˜ ์ฝ˜ํ…์ธ  ์†์„ฑ๋“ค์„ ํƒ์ƒ‰์ ์œผ๋กœ ๊ณ ์ฐฐํ•˜์—ฌ ๊ทœ๋ช…ํ•˜๊ณ , ์ด๋Ÿฌํ•œ ์ฝ˜ํ…์ธ  ์†์„ฑ๋“ค์ด ์†Œ๋น„์ž์˜ ํ–‰๋™์˜๋„์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ์‹ค์ฆ์ ์œผ๋กœ ๊ฒ€์ฆํ•˜๊ณ ์ž ํ•˜์˜€๋‹ค. ๋ณธ ์—ฐ๊ตฌ๋Š” ํŠนํžˆ, ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์˜ ์ฝ˜ํ…์ธ  ์†์„ฑ์ด ์‚ฌํšŒ์  ์ง€์›์ด๋ผ๋Š” ์‹ฌ๋ฆฌ์  ๊ธฐ์ œ๋ฅผ ํ†ตํ•ด ์†Œ๋น„์ž ํ–‰๋™์˜๋„์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ๊ณผ์ •์„ ๊ทœ๋ช…ํ•˜๊ณ ์ž ํ•˜์˜€๋‹ค. ์‚ฌํšŒ์  ์ง€์›์€ ์†Œ๋น„์ž๊ฐ€ ์‚ฌํšŒ์  ์ƒํ˜ธ์ž‘์šฉ์„ ํ†ตํ•ด ์ œ๊ณต๋ฐ›๋Š” ์ •๋ณด ๊ณต์œ ๋‚˜ ์‚ฌ๋ž‘, ์ •์„œ์ ์ธ ๋„์›€ ๋“ฑ์˜ ๋ชจ๋“  ํ˜•ํƒœ์˜ ๊ธ์ •์  ์ž์›์„ ์˜๋ฏธํ•˜๋Š” ๋‹ค์ฐจ์›์ ์ธ ๋ณ€์ˆ˜์ด๋‹ค. ์ตœ๊ทผ ์†Œ๋น„์ž๋“ค์€ SNS๋ฅผ ํ†ตํ•ด ๊ธฐ์กด์— ๋งŒ๋‚  ์ˆ˜ ์—†๋˜ ์‚ฌ๋žŒ๋“ค๊ณผ ์˜จ๋ผ์ธ ์˜์‚ฌ์†Œํ†ต์„ ํ•˜๋ฉฐ ์‚ฌํšŒ์  ์—ฐ๊ฒฐ๋ง์„ ๊ฐ•ํ™”ํ•˜๊ณ , ์ด์— ๋”ฐ๋ผ SNS ๋‚ด์—์„œ ๋‹ค์–‘ํ•œ ์‚ฌํšŒ์  ์ง€์›์„ ์ง€๊ฐํ•  ์ˆ˜ ์žˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋ณธ ์—ฐ๊ตฌ๋Š” ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS ๋งฅ๋ฝ์—์„œ ์†Œ๋น„์ž์˜ ์‚ฌํšŒ์  ์ง€์› ์ง€๊ฐ์— ์ฃผ๋ชฉํ•˜์˜€๋‹ค. ๋จผ์ € ์ •์„ฑ์  ์—ฐ๊ตฌ(์—ฐ๊ตฌ 1)์—์„œ ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์˜ ์ฝ˜ํ…์ธ  ์†์„ฑ๋“ค์„ ์†Œ๋น„์ž ๊ด€์ ์—์„œ ํƒ์ƒ‰์ ์œผ๋กœ ๊ณ ์ฐฐํ•˜์—ฌ ๊ทœ๋ช…ํ•˜๊ณ ์ž ํ•˜์˜€๋‹ค. ๋ณธ ์—ฐ๊ตฌ๋Š” 20~30๋Œ€ ์„ฑ์ธ ์—ฌ์„ฑ ์ด 16๋ช…์„ ๋Œ€์ƒ์œผ๋กœ ์ผ๋Œ€์ผ ์‹ฌ์ธต๋ฉด์ ‘์„ ์ง„ํ–‰ํ•˜์˜€์œผ๋ฉฐ, ๋‚ด์šฉ๋ถ„์„์„ ํ†ตํ•ด ๋ถ„์„ํ•˜์˜€๋‹ค. ๊ทธ ๊ฒฐ๊ณผ, ์ด 13๊ฐœ์˜ ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์˜ ์ฝ˜ํ…์ธ  ์†์„ฑ์ด ๋„์ถœ๋˜์—ˆ์œผ๋ฉฐ, ์ด๋Š” ํฌ๊ฒŒ ๋ฉ”์‹œ์ง€ ์†์„ฑ, ์ธํ”Œ๋ฃจ์–ธ์„œ ์†์„ฑ, ๊ธฐํƒ€ ์†์„ฑ์œผ๋กœ ๊ตฌ๋ถ„๋˜์—ˆ๋‹ค. ๋ฉ”์‹œ์ง€์™€ ๊ด€๋ จ๋œ ์†์„ฑ์œผ๋กœ ์ •๋ณด์„ฑ, ๋‹ค์–‘์„ฑ, ์‹œ๊ธฐ์ ์ ˆ์„ฑ, ๋…์ฐฝ์„ฑ, ์œ ํฌ์„ฑ, ๋น„์ƒ์—…์„ฑ์ด ๋„์ถœ๋˜์—ˆ์œผ๋ฉฐ, ์ธํ”Œ๋ฃจ์–ธ์„œ์™€ ๊ด€๋ จ๋œ ์†์„ฑ์œผ๋กœ๋Š” ๋ฐ˜์‘์„ฑ๊ณผ ํ™œ๋™์ ๊ทน์„ฑ, ์‹ ์ฒด ๋งค๋ ฅ์„ฑ, ์ „๋ฌธ์„ฑ, ์ •์ง์„ฑ์ด, ๊ทธ ์™ธ ์†์„ฑ์œผ๋กœ๋Š” SNS ๋ช…์„ฑ๊ณผ ์ ‘๊ทผ์„ฑ์ด ๋„์ถœ๋˜์—ˆ๋‹ค. ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ, ์†Œ๋น„์ž ์ž์•„์ผ์น˜์„ฑ์˜ ์ค‘์š”์„ฑ์ด ํ™•์ธ๋˜์–ด, ์ด๋ฅผ ์ •๋Ÿ‰์  ์—ฐ๊ตฌ๋ฅผ ํ†ตํ•ด ์–‘์ ์œผ๋กœ ๊ฒ€์ฆํ•˜๊ณ ์ž ํ•˜์˜€๋‹ค. ๋‹ค์Œ์˜ ์ •๋Ÿ‰์  ์—ฐ๊ตฌ(์—ฐ๊ตฌ 2)๋Š” ์ •์„ฑ์  ์—ฐ๊ตฌ์—์„œ ๋„์ถœ๋œ ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์˜ ์ฝ˜ํ…์ธ  ์†์„ฑ ์ค‘ 4๊ฐœ์˜ ์†์„ฑ, ์ฆ‰, ์ •๋ณด์„ฑ, ๋…์ฐฝ์„ฑ, ์‹ ์ฒด ๋งค๋ ฅ์„ฑ๊ณผ ๋ฐ˜์‘์„ฑ์ด ์†Œ๋น„์ž์˜ ์‚ฌํšŒ์  ์ง€์› ์ง€๊ฐ๊ณผ ํ–‰๋™์˜๋„์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ๋ฐํžˆ๊ณ ์ž ํ•˜์˜€๋‹ค. ํŠนํžˆ ๋ณธ ์—ฐ๊ตฌ๋Š” ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์˜ ์ฝ˜ํ…์ธ  ์†์„ฑ๊ณผ ์†Œ๋น„์ž ํ–‰๋™์˜๋„์˜ ๊ด€๊ณ„์—์„œ ์‚ฌํšŒ์  ์ง€์›์˜ ์˜ํ–ฅ๋ ฅ์„ ๊ทœ๋ช…ํ•  ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ, ์‚ฌํšŒ์  ์ง€์›์˜ ํ•˜์œ„์ฐจ์›์ธ ์ •๋ณด์  ์ง€์›๊ณผ ๊ฐ์ •์  ์ง€์› ๊ฐ„์˜ ์ธ๊ณผ๊ด€๊ณ„์— ์ฃผ๋ชฉํ•˜์—ฌ ์‚ฌํšŒ์  ์ง€์›์˜ ์˜ํ–ฅ๋ ฅ์„ ํ†ตํ•ฉ์ ์œผ๋กœ ๊ฒ€์ฆํ•˜์˜€๋‹ค. 20-30๋Œ€ ์„ฑ์ธ ์—ฌ์„ฑ์„ ๋Œ€์ƒ์œผ๋กœ ์˜จ๋ผ์ธ ์„ค๋ฌธ ์กฐ์‚ฌ๋ฅผ ์ˆ˜ํ–‰ํ•˜์˜€์œผ๋ฉฐ, ์ด 314๋ถ€์˜ ์„ค๋ฌธ์ง€๊ฐ€ ๋ถ„์„์— ์‚ฌ์šฉ๋˜์—ˆ๋‹ค. ์ˆ˜์ง‘๋œ ์ž๋ฃŒ๋Š” AMOS 21.0๊ณผ SPSS 23.0 ํ†ต๊ณ„ ํ”„๋กœ๊ทธ๋žจ์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ถ„์„ํ•˜์˜€๋‹ค. ๋ถ„์„ ๊ฒฐ๊ณผ, ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์˜ ์ฝ˜ํ…์ธ  ์†์„ฑ ์ค‘ ๋ฉ”์‹œ์ง€์™€ ๊ด€๋ จ๋œ ์ •๋ณด์„ฑ๊ณผ ๋…์ฐฝ์„ฑ์€ ์†Œ๋น„์ž์˜ ์ •๋ณด์  ์ง€์› ์ง€๊ฐ์—๋งŒ ๊ธ์ •์  ์˜ํ–ฅ์„ ๊ฐ€์ง€๊ณ , ๋ฐ˜์‘์„ฑ์€ ์ •๋ณด์  ์ง€์›๊ณผ ๊ฐ์ •์  ์ง€์›์— ๋ชจ๋‘ ๊ธ์ •์ ์ธ ์˜ํ–ฅ์„ ๊ฐ€์ง€๋Š” ๊ฒƒ์ด ๋ฐํ˜€์กŒ๋‹ค. ํ•˜์ง€๋งŒ ์‹ ์ฒด ๋งค๋ ฅ์„ฑ์€ ์‚ฌํšŒ์  ์ง€์›์— ๋ถ€์ ์ธ ์˜ํ–ฅ์„ ๊ฐ€์ง€๋Š” ๊ฒƒ์œผ๋กœ ํ™•์ธ๋˜์—ˆ๋‹ค. ๋˜ํ•œ ์ •๋ณด์  ์ง€์›์€ ์†Œ๋น„์ž ํ–‰๋™์˜๋„์—๋Š” ์•„๋ฌด๋Ÿฐ ์˜ํ–ฅ์„ ์ฃผ์ง€ ์•Š์ง€๋งŒ ๊ฐ์ •์  ์ง€์›์— ๊ธ์ •์ ์ธ ์˜ํ–ฅ์„ ๊ฐ€์ง€๊ณ , ๊ฐ์ •์  ์ง€์›์ด ๋‹ค์‹œ ์†Œ๋น„์ž ํ–‰๋™์˜๋„์— ์ •์ ์ธ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ๊ฒƒ์ด ํ™•์ธ๋จ์— ๋”ฐ๋ผ, ๊ฐ์ •์  ์ง€์›์˜ ์ค‘์š”์„ฑ์ด ๋ช…๋ฐฑํžˆ ๋ฐํ˜€์กŒ๋‹ค. ์ถ”๊ฐ€์ ์œผ๋กœ ์ž์•„์ผ์น˜์„ฑ์€ ์†Œ๋น„์ž์˜ ์ •๋ณด์  ์ง€์› ์ง€๊ฐ์„ ํ†ตํ•œ ๊ฐ์ •์  ์ง€์› ์ง€๊ฐ ์ˆ˜์ค€์„ ๋†’์ด๋Š” ์ค‘์š”ํ•œ ๋ณ€์ˆ˜์ž„์ด ํ™•์ธ๋˜์—ˆ๋‹ค. ๋ณธ ์—ฐ๊ตฌ๋Š” ํŒจ์…˜ ์ œํ’ˆ์„ ํŒ๋งคํ•˜๋Š” ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ์˜ SNS์— ์ดˆ์ ์„ ๋งž์ถ”์–ด ์†Œ๋น„์ž ๊ด€์ ์—์„œ ์ฝ˜ํ…์ธ  ์†์„ฑ๋“ค์„ ํƒ์ƒ‰์ ์œผ๋กœ ๊ทœ๋ช…ํ•˜๊ณ , ์ด๋Ÿฌํ•œ ์†์„ฑ๋“ค์ด ์†Œ๋น„์ž์˜ ์‚ฌํšŒ์  ์ง€์› ์ง€๊ฐ๊ณผ ํ–‰๋™์˜๋„์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ์–‘์ ์œผ๋กœ ์ฆ๋ช…ํ•˜์˜€๋‹ค. ์ถ”๊ฐ€์ ์œผ๋กœ ์‚ฌํšŒ์  ์ง€์›๊ณผ ์†Œ๋น„์ž ํ–‰๋™์˜๋„์˜ ๊ด€๊ณ„์—์„œ ์ž์•„์ผ์น˜์„ฑ์˜ ํšจ๊ณผ๋ฅผ ์•Œ์•„๋ด„์œผ๋กœ์จ, ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS ์ฑ„๋„ ์ž์ฒด์— ๋Œ€ํ•œ ์˜ํ–ฅ๋ ฅ์„ ๊ฒ€์ฆํ•˜๊ณ  ํ–ฅํ›„ SNS ์ฝ˜ํ…์ธ ์˜ ์ „๋žต์  ๊ด€๋ฆฌ์— ๋Œ€ํ•œ ๋ฐฉํ–ฅ์„ฑ์„ ์ œ์‹œํ•œ ์ ์—์„œ ๋ณธ ์—ฐ๊ตฌ์˜ ์˜์˜๋ฅผ ์ฐพ์„ ์ˆ˜ ์žˆ๋‹ค. ๋˜ํ•œ ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์˜ ๋งฅ๋ฝ์—์„œ ์‚ฌํšŒ์  ์ง€์›์˜ ํ•˜์œ„์ฐจ์› ๊ฐ„์˜ ๊ตฌ์กฐ์  ๊ด€๊ณ„์™€ ์ž์•„์ผ์น˜์„ฑ์˜ ํšจ๊ณผ๋ฅผ ์ดํ•ดํ•จ์— ์žˆ์–ด ๊ด€๋ จ ์—ฐ๊ตฌ์— ํ•™๋ฌธ์ ์œผ๋กœ ๊ธฐ์—ฌํ•  ๊ฒƒ์ด๋ผ ์ƒ๊ฐ๋œ๋‹ค. ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ์˜ SNS ๋งˆ์ผ“์€ ์•ž์œผ๋กœ ๋”์šฑ ๋น ๋ฅธ ์†๋„๋กœ ํ™•์‚ฐ๋  ๊ฒƒ์œผ๋กœ ๋ณด์—ฌ์ง€๋ฉฐ, ํŒจ์…˜์‚ฐ์—…์˜ ์œ ํ†ต ๊ตฌ์กฐ์—๋„ ํฐ ๋ณ€ํ™”๋ฅผ ๊ฐ€์ ธ์˜ฌ ๊ฒƒ์ด๋‹ค. ์ตœ๊ทผ ์ˆ˜๋งŽ์€ ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ์˜ SNS ๋งˆ์ผ“์ด ์šฐํ›„์ฃฝ์ˆœ ์ƒ๊ฒจ๋‚จ์— ๋”ฐ๋ผ ๊ธ‰๊ฒฉํžˆ ๋ณ€ํ™”ํ•˜๋Š” ์†Œ๋น„ ํ™˜๊ฒฝ์— ๋Œ€์ฒ˜ํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š”, SNS ๋‚ด ์ฝ˜ํ…์ธ ๋ฅผ ์ „๋žต์ ์œผ๋กœ ๊ด€๋ฆฌํ•จ์œผ๋กœ์จ ์†Œ๋น„์ž์—๊ฒŒ ์ฐจ๋ณ„ํ™”๋œ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•ด์•ผ ํ•  ๊ฒƒ์œผ๋กœ ์‚ฌ๋ฃŒ๋œ๋‹ค. ๋˜ํ•œ ์†Œ๋น„์ž์˜ ์‚ฌํšŒ์  ์ง€์› ์ง€๊ฐ ์ˆ˜์ค€์„ ๋†’์ผ ์ˆ˜ ์žˆ๋„๋ก ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์˜ ์ฝ˜ํ…์ธ  ์†์„ฑ๋“ค์„ ๊ณ ์‹ฌํ•˜์—ฌ ํšจ์œจ์ ์ธ ๋งˆ์ผ€ํŒ… ๋ฐ ์ œํ’ˆ ํŒ๋งค ์ „๋žต์„ ์ˆ˜๋ฆฝํ•ด์•ผ ํ•  ๊ฒƒ์ด๋‹ค.์ œ๏ผ‘์žฅ ์„œ ๋ก  1 ์ œ 1 ์ ˆ ์—ฐ๊ตฌ์˜ ํ•„์š”์„ฑ ๋ฐ ์˜์˜ 1 ์ œ 2 ์ ˆ ์—ฐ๊ตฌ์˜ ๋ชฉ์  8 ์ œ 3 ์ ˆ ์—ฐ๊ตฌ์˜ ๋ฒ”์œ„ ๋ฐ ๊ตฌ์„ฑ 9 ์ œ๏ผ’์žฅ ์ด๋ก ์  ๋ฐฐ๊ฒฝ 12 ์ œ 1 ์ ˆ ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS 12 1. ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ 13 2. SNS ์ฝ˜ํ…์ธ  ์†์„ฑ 17 3. ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์˜ ์ฝ˜ํ…์ธ  ์†์„ฑ 29 ์ œ 2 ์ ˆ ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์™€ ์‚ฌํšŒ์  ์ง€์› 36 1. ์‚ฌํšŒ์  ์ง€์› ์ด๋ก  36 2. ์‚ฌํšŒ์  ์ง€์›์˜ ํ•˜์œ„์ฐจ์› 39 3. ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS ๋‚ด ์‚ฌํšŒ์  ์ง€์› 44 ์ œ 3 ์ ˆ ์‚ฌํšŒ์  ์ง€์›๊ณผ ์†Œ๋น„์ž ํ–‰๋™์˜๋„ 48 1. ๊ตฌ๋งค์˜๋„ 48 2. ์ง‘์ฐฉ์˜๋„ 49 ์ œ 4 ์ ˆ ์ž์•„์ผ์น˜์„ฑ 50 ์ œ๏ผ“์žฅ ์—ฐ๊ตฌ 1: ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์˜ ์ฝ˜ํ…์ธ  ์†์„ฑ 53 ์ œ 1 ์ ˆ ์—ฐ๊ตฌ๋ฌธ์ œ 53 1. ์ •์„ฑ์  ์—ฐ๊ตฌ ๋ฐฉ๋ฒ• ์‚ฌ์šฉ์˜ ํƒ€๋‹น์„ฑ 53 2. ์—ฐ๊ตฌ๋ฌธ์ œ ์„ค์ • 54 ์ œ 2 ์ ˆ ์—ฐ๊ตฌ ๋ฐฉ๋ฒ• ๋ฐ ์ ˆ์ฐจ 55 1. ์‹ฌ์ธต๋ฉด์ ‘ ๋Œ€์ƒ์˜ ์„ ์ • 55 2. ๋ฉด์ ‘ ๋‚ด์šฉ ๋ฐ ์ ˆ์ฐจ 58 3. ์ž๋ฃŒ์˜ ๋ถ„์„ 59 ์ œ 3 ์ ˆ ์—ฐ๊ตฌ ๊ฒฐ๊ณผ 61 1. ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS์˜ ์ฝ˜ํ…์ธ  ์†์„ฑ 61 2. ์ž์•„์ผ์น˜์„ฑ 82 ์ œ๏ผ”์žฅ ์—ฐ๊ตฌ 2: ํŒจ์…˜ ์ธํ”Œ๋ฃจ์–ธ์„œ SNS ์ฝ˜ํ…์ธ  ์†์„ฑ์ด ์‚ฌํšŒ์  ์ง€์› ๋ฐ ์†Œ๋น„์ž ํ–‰๋™์˜๋„์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ๊ณผ ์ž์•„์ผ์น˜์„ฑ์˜ ํšจ๊ณผ 85 ์ œ 1 ์ ˆ ์—ฐ๊ตฌ๋ฌธ์ œ ๋ฐ ์—ฐ๊ตฌ๋ชจํ˜• 85 ์ œ 2 ์ ˆ ์—ฐ๊ตฌ ๋ฐฉ๋ฒ• ๋ฐ ์ ˆ์ฐจ 89 1. ๊ฐ€์„ค ๋ฐ ์—ฐ๊ตฌ๋ชจํ˜• ์„ค์ • 89 2. ์ž๋ฃŒ ์ˆ˜์ง‘ ๋ฐ ๋ถ„์„ ๋ฐฉ๋ฒ• 106 ์ œ 3 ์ ˆ. ์—ฐ๊ตฌ ๊ฒฐ๊ณผ 108 1. ์„ค๋ฌธ ๋ฌธํ•ญ์˜ ๊ตฌ์„ฑ 108 2. ์ธก์ •๋ชจํ˜• 115 3. ๊ตฌ์กฐ๋ชจํ˜• ๊ฒ€์ฆ 130 4. ์ž์•„์ผ์น˜์„ฑ์˜ ์กฐ์ ˆ๋œ ๋งค๊ฐœํšจ๊ณผ 136 ์ œ5์žฅ ๊ฒฐ๋ก  ๋ฐ ์ œ์–ธ 144 ์ œ 1 ์ ˆ. ์š”์•ฝ ๋ฐ ๊ฒฐ๋ก  144 ์ œ 2 ์ ˆ. ์—ฐ๊ตฌ์˜ ์‹œ์‚ฌ์  152 1. ํ•™๋ฌธ์  ์‹œ์‚ฌ์  152 2. ์‹ค๋ฌด์  ์‹œ์‚ฌ์  154 ์ œ 3 ์ ˆ. ์—ฐ๊ตฌ์˜ ์ œํ•œ์  ๋ฐ ํ›„์† ์—ฐ๊ตฌ ์ œ์–ธ 155 ์ฐธ ๊ณ  ๋ฌธ ํ—Œ 157 ๋ถ€ ๋ก 190 Abstract 201Docto

    ๋…ธ์ธ์˜ ๋Œ€์ฒด์˜๋ฃŒ ์ด์šฉ์— ๊ด€ํ•œ ์—ฐ๊ตฌ

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    ํ•™์œ„๋…ผ๋ฌธ(์„์‚ฌ)--์„œ์šธ๋Œ€ํ•™๊ต ๋ณด๊ฑด๋Œ€ํ•™์› :๋ณด๊ฑด์ •์ฑ…๊ด€๋ฆฌํ•™๊ณผ ๋ณด๊ฑด์˜๋ฃŒ๊ฒฝ์˜์ „๊ณต,2002.Maste

    A Study on the Korean, Japanese, Chinese Artists of Nouvelle Ecole de Paris in the 1950s and 60s

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    ํ•™์œ„๋…ผ๋ฌธ (๋ฐ•์‚ฌ)-- ์„œ์šธ๋Œ€ํ•™๊ต ๋Œ€ํ•™์› : ๋ฏธ์ˆ ๋Œ€ํ•™ ํ˜‘๋™๊ณผ์ •๋ฏธ์ˆ ๊ฒฝ์˜, 2019. 2. ์ •์˜๋ชฉ .This study is about the major Korean, Chinese and Japanese artists of Nouvelle ร‰cole de Paris in the 1950s and 60s. The Korean, Chinese, and Japanese arts traditionally have a strong relationship. Especially the modern and contemporary arts of these three countries have established through the process of translating and recreating the Western art in the international relations of the First and the Second World Wars. France is the country played the most significant role in the introduction of the Western art to Korea, China, and Japan, and the Postwar 1950s and 60s were the most important period when the Asian artists were active in France. As one of the strategies to gain the upper hand in the competition with the United States over the initiative of the culture central at the time France selectively accepted new and young artists from more diverse countries to maintain the fame of ร‰cole de Paris which had the global recognition for including the foreign artists who lived and worked in the early 20th century Paris. And they called it Nouvelle ร‰cole de Paris meaning the new generation of ร‰cole de Paris. As the inflow of Asian-American artists to France was increasing and the Western interests on the Eastern world was growing many artists from the Far East Asia like China and Japan came under Nouvelle ร‰cole de Paris. Apart from Informel and Tachisme, lyrical abstraction and other art genres were part of Nouvelle ร‰cole de Paris and a wide range of media like painting, print, ceramics and more were accepted. Abstract artworks that represent the interest on tradition and nature were especially preferred and it can be seen as the basis of the strategy to lay emphasis on the French artistic tradition and legitimacy. In China, Zao Wou-Ki and Chu The-Chun were regarded as Abstract Paysagism by the art critics with great interests in the Eastern art. They received favorable reviews for showing the Chinese tradition and identity through the Western art technique. The reviews of the French art world commonly used the terms related to the Eastern, China, and tradition directly and indirectly, and those terms were well matched with the importance of nature and tradition which Nouvelle ร‰cole de Paris commenced and considered as significant. The Eastern landscape paintings reinterpreted in a modern way influenced the French art scene and contributed in widening the understanding of the Chinese art in France. In the case of Japan where it has an advantage in the Western world from the 19th century because of Ukiyo-e, the paintings and prints of Kumi Sugaรฏ who created many works with flatness and design aspects was recognized for his uniqueness. Yasse Tabuchi received good reviews from the French art scene by creatively representing Japanese themes and stories in the artworks with nature. By coming to France, the artists received critics that they have found themselves as Japanese and showed their identity. For that reason, they participated and won multiple times in international exhibitions and earned global recognition as the representative artists of Japan. And at the same time, they were recognized for that they elevated the status of the French art scene. These artists are an example of Nouvelle ร‰cole de Pariss both the open-mindedness towards diversity and the pursuit of international universality. Compared to China and Japan, Korea was rarely known in France. While the artistic interpretation was being done in the larger and more ambiguous category of the Eastern art rather than Korean art. Nonetheless, it is a great implication that Seundja Rhee recognized as a member of Nouvelle ร‰cole de Paris and associated with them by showing high level of comprehension on the contemporary French art scene and sophisticated hybrid expression. The artworks in various genres with great execution by densely composing symbolic forms that embody the Korean themes and stories materialized the image of Korea in the French art scene which recognized Korea as vaguer and farther place than Japan and China. By going to France, the artists of Korea, China, and Japan all directly interact with the Western world, and choose to reinterpret the tendency of the French art. And it is significant that they achieved global recognition by seeking the tradition of their own country which differentiates them from the Western. The French art scene sought to secure the international positioning through the strategic process of taking these artists as their members, and the process also influenced the French art and resulted in some internal changes. It has an implication that the assimilating strategy of France towards universality while taking otherness as characteristics provided a possibility of being read as an attitude of recognizing and respecting individuality of an artist and each country. With the discussion above the study embraces individual activities of the major artists of Korea, China and Japan who left for France and has a meaning in demonstrating it in the aspect of cultural translation. And also understanding the tendency of such narrow range of art that was important in the sociopolitical perspective at the time like Nouvelle ร‰cole de Paris can broaden the comprehension on the formation of contemporary art.๋ณธ๊ณ ๋Š” 1950-60๋…„๋Œ€ ์˜ ํ•œยท์ค‘ยท์ผ ๋Œ€ํ‘œ ์ž‘๊ฐ€๋“ค์— ๋Œ€ํ•œ ์—ฐ๊ตฌ์ด๋‹ค. ํ•œยท์ค‘ยท์ผ์˜ ๋ฏธ์ˆ ์€ ์ „ํ†ต์ ์œผ๋กœ ๊นŠ์€ ์—ฐ๊ด€ ๊ด€๊ณ„ ์†์—์„œ ์ „๊ฐœ๋˜์—ˆ๊ณ  ํŠนํžˆ ํ˜„๋Œ€๋ฏธ์ˆ ์€ ์ œ1, 2์ฐจ ์„ธ๊ณ„๋Œ€์ „์„ ๊ฑฐ์นœ ๊ตญ์ œ ๊ด€๊ณ„ ์†์—์„œ ์„œ๊ตฌ์˜ ๋ฏธ์ˆ ์„ ๋ฒˆ์—ญํ•˜๊ณ  ์žฌ์ฐฝ์กฐํ•˜๋Š” ๊ณผ์ •์„ ํ†ตํ•ด ๊ตฌ์ถ•๋˜์—ˆ๋‹ค. ๋ณธ๊ณ ์—์„œ๋Š” ๊ทธ ์ค‘ ํ”„๋ž‘์Šค์™€์˜ ๊ด€๊ณ„์— ์ฃผ๋ชฉํ•œ๋‹ค. ํ”„๋ž‘์Šค๋Š” ํ•œยท์ค‘ยท์ผ ์„œ์–‘ ๋ฏธ์ˆ  ๋„์ž…์— ๊ฐ€์žฅ ํฐ ์—ญํ• ์„ ํ•œ ๊ตญ๊ฐ€์ด๋ฉฐ ์ „ํ›„(ๆˆฐๅพŒ) 1950-60๋…„๋Œ€๋Š” ํ•œยท์ค‘ยท์ผ ์ž‘๊ฐ€๋“ค์˜ ํ”„๋ž‘์Šค ์ง„์ถœ ๋ฐ ํ™œ๋™์ด ํ™œ๋ฐœํ•˜๊ฒŒ ์ด๋ฃจ์–ด์ง„ ์ค‘์š”ํ•œ ์‹œ๊ธฐ์ž„์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ๊ทธ๊ฐ„ ๊ด€๋ จ ์—ฐ๊ตฌ๊ฐ€ ์ ์€ ๊ฒƒ์— ๊ธฐ์ธํ•œ๋‹ค. ๋‹น์‹œ ํ”„๋ž‘์Šค๋Š” ๋ฌธํ™” ์ข…์ฃผ๊ตญ์œผ๋กœ์„œ์˜ ์ฃผ๋„๊ถŒ์„ ๋‘๊ณ  ๋ฏธ๊ตญ๊ณผ ๊ฒฝ์Ÿํ•˜๋˜ ์ค‘ ์šฐ์œ„๋ฅผ ์ ํ•˜๊ธฐ ์œ„ํ•œ ์ „๋žต ์ค‘ ํ•˜๋‚˜๋กœ 20์„ธ๊ธฐ ์ดˆ ๊ตญ์ œ์  ๋ช…์„ฑ์„ ๋–จ์นœ ์™ธ๊ตญ์ธ ์ž‘๊ฐ€ ์ง‘๋‹จ ์— ์ฃผ๋ชฉํ•˜์˜€๋‹ค. ๊ทธ๋ฅผ ํ†ตํ•ด ๊ณผ๊ฑฐ๋ณด๋‹ค ๋” ๋‹ค์–‘ํ•œ ๊ตญ๊ฐ€, ์ƒˆ๋กœ์šด ์ Š์€ ์ž‘๊ฐ€๋“ค์„ ์„ ํƒ์ ์œผ๋กœ ์ˆ˜์šฉํ•˜์—ฌ ์ƒˆ๋กœ์šด ์„ธ๋Œ€์˜ ์—์ฝœ ๋“œ ํŒŒ๋ฆฌ๋ผ๋Š” ๊ฐœ๋…์„ ํƒ„์ƒ์‹œ์ผœ ๋ผ๋Š” ์ด๋ฆ„์œผ๋กœ ์นญํ–ˆ๋‹ค. ์•„์‹œ์•„ ๋ฏธ์ˆ ์ธ๋“ค์˜ ํ”„๋ž‘์Šค ์ง„์ถœ์ด ๋Š˜๊ณ  ๋™์–‘์— ๋Œ€ํ•œ ์„œ์–‘์˜ ๊ด€์‹ฌ์ด ์ปค์ง€๋ฉฐ ์ค‘๊ตญ, ์ผ๋ณธ ๋“ฑ ๋‹ค์ˆ˜์˜ ๋™๋ถ์•„์‹œ์•„ ์ž‘๊ฐ€๋“ค์ด ๊ทธ์— ํฌํ•จ๋˜์—ˆ๋‹ค. ์•ตํฌ๋ฅด๋ฉœ, ํƒ€์‹œ์ฆ˜, ์„œ์ • ์ถ”์ƒ ๋“ฑ์˜ ์—ฌ๋Ÿฌ ์‚ฌ์กฐ๊ฐ€ ํšŒํ™”, ํŒํ™”, ๋„์ž๊ธฐ ๋“ฑ์˜ ๋‹ค์–‘ํ•œ ๋งค์ฒด๋ฅผ ํ†ตํ•ด ์ „๊ฐœ๋˜์—ˆ๋‹ค. ํŠนํžˆ ์ „ํ†ต๊ณผ ์ž์—ฐ์— ๋Œ€ํ•œ ๊ด€์‹ฌ์ด ์ถ”์ƒ์œผ๋กœ ํ‘œํ˜„๋œ ์ž‘ํ’ˆ๋“ค์ด ์„ ํ˜ธ๋˜์—ˆ๋Š”๋ฐ ์ด๋Š” ํ”„๋ž‘์Šค์˜ ์˜ˆ์ˆ ์  ์ •ํ†ต์„ฑ์„ ๊ฐ•์กฐํ•˜๊ณ ์ž ํ•˜๋Š” ์˜์ง€์˜ ๋ฐœํ˜„์œผ๋กœ ๋ณผ ์ˆ˜ ์žˆ๋‹ค. ์ค‘๊ตญ์˜ ๊ฒฝ์šฐ ์ž์˜ค์šฐํ‚ค, ์ฃผํ…Œ์ฒœ์ด ๋™์–‘ ๋ฏธ์ˆ ์— ํฐ ๊ด€์‹ฌ์„ ๊ฐ€์ง„ ํ‰๋ก ๊ฐ€๋“ค์— ์˜ํ•ด ์ถ”์ƒ ํ’๊ฒฝ ์ฃผ์˜๋กœ ์ธ์‹๋˜๋ฉด์„œ ์ค‘๊ตญ์˜ ์ „ํ†ต๊ณผ ์ค‘๊ตญ์  ์ •์ฒด์„ฑ์„ ์„œ์–‘์˜ ๊ธฐ๋ฒ•์œผ๋กœ ๋“œ๋Ÿฌ๋‚ด ํ˜ธํ‰๋ฐ›์•˜๋‹ค. ํ”„๋ž‘์Šค ๋ฏธ์ˆ ๊ณ„๋Š” ์ด๋“ค์„ ํ‰๊ฐ€ํ•  ๋•Œ ๋™์–‘, ์ค‘๊ตญ, ์ „ํ†ต๊ณผ ๊ด€๋ จ๋œ ์šฉ์–ด๋ฅผ ์ง๊ฐ„์ ‘์ ์œผ๋กœ ์‚ฌ์šฉํ–ˆ๋Š”๋ฐ ์ด๋Š” ๊ฐ€ ์ค‘์š”ํ•˜๊ฒŒ ์—ฌ๊ธด ์ž์—ฐ๊ณผ ์ „ํ†ต์˜ ์ค‘์‹œ์™€ ์ž˜ ๋งž์•„๋–จ์–ด์ง€๋Š” ๊ฒƒ์ด์—ˆ๋‹ค. ํ˜„๋Œ€์ ์œผ๋กœ ์žฌํ•ด์„๋œ ๋™์–‘์˜ ํ’๊ฒฝํ™”๋Š” ํŒŒ๋ฆฌ ํ™”๋‹จ์˜ ์ถ”์ƒ๋ฏธ์ˆ ์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ํ•œํŽธ ์ค‘๊ตญ ๋ฏธ์ˆ ์— ๋Œ€ํ•œ ๊ตญ์ œ์  ์ดํ•ด๋ฅผ ๋„“ํžˆ๋Š” ๊ฒƒ์— ์ด๋ฐ”์ง€ํ•œ๋‹ค. ์šฐํ‚ค์š”์—๋ฅผ ํ†ตํ•ด 19์„ธ๊ธฐ๋ถ€ํ„ฐ ์กฐํ˜•์ ์œผ๋กœ ์ต์ˆ™ํ•œ ๊ตญ๊ฐ€์˜€๋˜ ์ผ๋ณธ์˜ ๊ฒฝ์šฐ, ํ‰๋ฉด์„ฑ๊ณผ ๋„์•ˆ์  ์„ฑ๊ฒฉ์ด ๋‘๋“œ๋Ÿฌ์ง€๋Š” ์ž‘์—…์„ ํ•œ ์ฟ ๋ฏธ ์Šค๊ฐ€์ด์˜ ํšŒํ™”์™€ ํŒํ™”๊ฐ€ ๊ทธ ๊ฐœ์„ฑ์„ ์ธ์ •๋ฐ›์•˜๋‹ค. ์•ผ์„ธ ํƒ€๋ถ€์น˜๋Š” ์ž์—ฐ์„ ์†Œ์žฌ๋กœ ํ•œ ์ž‘ํ’ˆ๋“ค์— ์ผ๋ณธ์  ์†Œ์žฌ์™€ ์ด์•ผ๊ธฐ๋ฅผ ์ฐธ์‹ ํ•œ ํ˜•์‹์œผ๋กœ ๋“œ๋Ÿฌ๋‚ด ํ˜ธํ‰์„ ์–ป์—ˆ๋‹ค. ์ด๋“ค์€ ๋„๋ถˆํ•จ์œผ๋กœ์จ ๋ชจ๋ฐฉ์„ ๋ฒ—์–ด๋‚˜ ์ผ๋ณธ์ธ์œผ๋กœ์„œ์˜ ์ •์ฒด์„ฑ์„ ๋“œ๋Ÿฌ๋ƒˆ๋‹ค๋Š” ํ‰๊ฐ€๋ฅผ ๋ฐ›๊ณ  ๋‹ค์ˆ˜์˜ ๊ตญ์ œ์ „์— ์ฐธ๊ฐ€ํ•˜๋ฉฐ ์ผ๋ณธ์„ ๋Œ€ํ‘œํ•˜๋Š” ๊ตญ์ œ์ ์ธ ์ž‘๊ฐ€๋กœ ์ž๋ฆฌ๋งค๊น€ํ•œ๋‹ค. ๋™์‹œ์— ํ”„๋ž‘์Šค ํ™”๋‹จ์˜ ์œ„์ƒ์„ ๋†’์ด๋Š” ๋ฐ์— ์—ญํ•  ํ–ˆ๋‹ค๊ณ  ์ธ์ •๋ฐ›์•˜๋‹ค. ์ด๋“ค์€ ์˜ ๋‹ค์–‘์„ฑ์— ๋Œ€ํ•œ ์—ด๋ฆฐ ์ž์„ธ์™€ ๊ตญ์ œ์  ๋ณดํŽธ์„ฑ์˜ ์ถ”๊ตฌ๋ฅผ ๋™์‹œ์— ๋ณด์—ฌ์ฃผ๋Š” ์‚ฌ๋ก€๋กœ ๋ณผ ์ˆ˜ ์žˆ๋‹ค. ์ค‘๊ตญ๊ณผ ์ผ๋ณธ์— ๋น„ํ•ด ํ”„๋ž‘์Šค์— ์•Œ๋ ค์ง„ ๋ฐ”๊ฐ€ ๊ฑฐ์˜ ์—†์—ˆ๋˜ ํ•œ๊ตญ์˜ ๊ฒฝ์šฐ ๋ฏธ์ˆ ์  ํ•ด์„ ๋˜ํ•œ ํ•œ๊ตญ์ด ์•„๋‹Œ ๋™์–‘์ด๋ผ๋Š” ๋” ํฌ๊ณ  ๋ชจํ˜ธํ•œ ๋ฒ”์ฃผ์—์„œ ์ด๋ฃจ์–ด์กŒ๋‹ค. ๊ทธ๋Ÿฐ ์™€์ค‘์— ์ด์„ฑ์ž๊ฐ€ ๋‹น์‹œ ํ”„๋ž‘์Šค ๋™์‹œ๋Œ€ ๋ฏธ์ˆ ์— ๋Œ€ํ•œ ๋†’์€ ์ดํ•ด๋„์™€ ์„ธ๋ จ๋œ ํ˜ผ์„ฑ ํ‘œํ˜„์„ ๋ณด์—ฌ์ฃผ์–ด ์˜ ์ผ์›์œผ๋กœ ์ธ์ •๋ฐ›๊ณ  ๊ต๋ฅ˜ํ•œ ๊ฒƒ์€ ์‹œ์‚ฌํ•˜๋Š” ๋ฐ”๊ฐ€ ํฌ๋‹ค. ํ•œ๊ตญ์  ์†Œ์žฌ์™€ ์ด์•ผ๊ธฐ๊ฐ€ ๋‹ด๊ธด ์ƒ์ง•์ ์ธ ์กฐํ˜•๋“ค์„ ๋ฐ€๋„ ์žˆ๊ฒŒ ๊ตฌ์„ฑํ•ด ์™„์„ฑ๋„๋ฅผ ๋†’์ธ ๋‹ค์–‘ํ•œ ์žฅ๋ฅด์˜ ์ž‘ํ’ˆ๋“ค์€, ํ•œ๊ตญ์ด๋ผ๋Š” ๋‚˜๋ผ๋ฅผ ์ผ๋ณธ๊ณผ ์ค‘๊ตญ๋ณด๋‹ค๋„ ๋ฉ€๊ณ  ๋ชจํ˜ธํ•œ ๊ณต๊ฐ„์œผ๋กœ ์ธ์‹ํ•˜๋˜ ํ”„๋ž‘์Šค ํ™”๋‹จ์— ํ•œ๊ตญ์— ๋Œ€ํ•œ ์ด๋ฏธ์ง€๋ฅผ ๊ตฌ์ฒดํ™”์‹œ์ผฐ๋‹ค. ํ•œยท์ค‘ยท์ผ 3๊ตญ์˜ ๋ฏธ์ˆ ๊ฐ€๋“ค์€ ๋ชจ๋‘ ํ”„๋ž‘์Šค ์ง„์ถœ์„ ๊ณ„๊ธฐ๋กœ ์„œ๊ตฌ์™€ ์ง์ ‘ ๊ต๋ฅ˜ํ•˜๋ฉฐ ๊ฐ๊ธฐ ๋‹ค๋ฅธ ์–‘์ƒ์œผ๋กœ ํ”„๋ž‘์Šค ๋ฏธ์ˆ  ๊ฒฝํ–ฅ์„ ์ทจ์‚ฌ ์„ ํƒํ•˜๊ณ  ์žฌํ•ด์„ํ•˜์—ฌ ๋ฌธํ™”๋ฒˆ์—ญ ๋…ผ์˜์˜ ์˜ˆ์‹œ๋ฅผ ๋ณด์—ฌ์ฃผ์—ˆ๋‹ค. ๊ฐ ๊ตญ๊ฐ€์˜ ์ „ํ†ต์„ ๊ธฐ๋ฐ˜์œผ๋กœ ๋ณดํŽธ์„ฑ๊ณผ ๊ตญ์ œ์„ฑ์„ ํš๋“ํ–ˆ๋‹ค๋Š” ๊ฒƒ์ด ๊ณตํ†ต์ ์ด๋‹ค. ํ”„๋ž‘์Šค ํ™”๋‹จ์€ ์ด๋“ค์„ ์ž์‹ ๋“ค์˜ ์ผ์›์œผ๋กœ ๋ฐ›์•„๋“ค์ด๋Š” ์ „๋žต์  ๋™ํ™”(ๅŒๅŒ–) ๊ณผ์ •์„ ํ†ตํ•ด ๊ตญ์ œ์  ์œ„์ƒ์„ ์žฌ๊ฑดํ•˜๊ณ ์ž ์‹œ๋„ํ•œ ๋™์‹œ์— ๊ทธ ์˜ํ–ฅ์œผ๋กœ ๋‚ด๋ถ€์ ์œผ๋กœ๋„ ๋ณ€ํ™”ํ•˜๋Š” ๋ชจ์Šต์„ ๋ณด์˜€๋‹ค. ํƒ€์ž์„ฑ์„ ํŠน์„ฑ์œผ๋กœ ์—ฌ๊ธฐ๋ฉด์„œ๋„ ๋ณดํŽธ์„ฑ์„ ์ถ”๊ตฌํ•œ ํ”„๋ž‘์Šค์˜ ๋™ํ™” ์ „๋žต์ด ์ž‘๊ฐ€ ๊ฐœ์ธ๊ณผ ๊ฐ๊ตญ์˜ ๊ฐœ์„ฑ์„ ์ธ์ •ํ•˜๊ณ  ์กด์ค‘ํ•˜๋Š” ํƒœ๋„๋กœ ์ฝํž ์ˆ˜ ์žˆ๋Š” ๊ฐ€๋Šฅ์„ฑ์œผ๋กœ ๋“œ๋Ÿฌ๋‚ฌ๋‹ค๋Š” ๊ฒƒ์— ์‹œ์‚ฌ์ ์ด ์žˆ๋‹ค. ์ด์™€ ๊ฐ™์€ ๋…ผ์˜๋ฅผ ํ†ตํ•ด ๋ณธ ๋…ผ๋ฌธ์€ ํ•œยท์ค‘ยท์ผ ๋Œ€ํ‘œ ์žฌ๋ถˆ ๋ฏธ์ˆ ๊ฐ€ ๊ฐœ๊ฐœ์˜ ์ž‘์—…์„ ์•„์šฐ๋ฅด๋ฉด์„œ๋„ ๋น„๊ต ๋ถ„์„ํ•˜์—ฌ ๋ฌธํ™”๋ฒˆ์—ญ ์ฐจ์›์—์„œ ์กฐ๋ช…ํ•˜๊ณ ์ž ์‹œ๋„ํ–ˆ๋‹ค๋Š” ์˜์˜๋ฅผ ๊ฐ€์ง„๋‹ค. ์™€ ๊ฐ™์ด ๋‹น์‹œ ์‚ฌํšŒ์ •์น˜์  ๊ด€์ ์—์„œ ์ค‘์š”ํ–ˆ๋˜ ์ข์€ ๋ฒ”์œ„์˜ ๋ฏธ์ˆ  ๊ฒฝํ–ฅ์— ๋Œ€ํ•œ ์—ฐ๊ตฌ ๋˜ํ•œ ํ˜„๋Œ€ ๋ฏธ์ˆ  ์ƒ์„ฑ์— ๋Œ€ํ•œ ์ดํ•ด๋ฅผ ๋„“ํž ์ˆ˜ ์žˆ๋‹ค๋Š” ์‹œ์‚ฌ์ ์„ ์ œ์‹œํ•œ ๊ฒƒ์—๋„ ์˜๋ฏธ๋ฅผ ๋‘๊ณ ์ž ํ•œ๋‹ค.๊ตญ๋ฌธ์ดˆ๋ก i ๋„ํŒ๋ชฉ๋ก iv I. ์„œ๋ก  1 1. ์—ฐ๊ตฌ์˜ ์ฃผ์ œ์™€ ๋ชฉํ‘œ 1 2. ์„ ํ–‰ ์—ฐ๊ตฌ 3 3. ์—ฐ๊ตฌ ๋ฐฉ๋ฒ• 6 II. ์‹œ๋Œ€์  ๋ฐฐ๊ฒฝ 10 1. ํ•œยท์ค‘ยท์ผ์ด ์ธ์‹ํ•œ ๋ฏธ์ˆ ์ค‘์‹ฌ์ง€๋กœ์„œ์˜ ํ”„๋ž‘์Šค 10 2. ๋™๋ถ์•„์‹œ์•„์— ๋Œ€ํ•œ ํ”„๋ž‘์Šค์˜ ์ธ์‹ ๋ณ€ํ™” 16 3. ์ „ํ›„(ๆˆฐๅพŒ) ๊ตญ์ œ ๊ด€๊ณ„์˜ ๋ณ€ํ™”์™€ 1950-60๋…„๋Œ€ ํ”„๋ž‘์Šค ๋ฏธ์ˆ  20 III. 31 1. ์˜ ๊ฐœ๋… 31 2. ์˜ ๋Œ€๋‘ 38 IV. ์˜ ํ•œยท์ค‘ยท์ผ ์ž‘๊ฐ€ ์—ฐ๊ตฌ 51 1. ์ค‘๊ตญ 53 1) ์ž์˜ค์šฐํ‚ค 57 2) ์ฃผํ…Œ์ฒœ 70 2. ์ผ๋ณธ 81 1) ์ฟ ๋ฏธ ์Šค๊ฐ€์ด 86 2) ์•ผ์„ธ ํƒ€๋ถ€์น˜ 97 3. ํ•œ๊ตญ 108 1) 1950-60๋…„๋Œ€ ํ•œ๊ตญ ๋ฏธ์ˆ ๊ฐ€์˜ ํ”„๋ž‘์Šค ์ง„์ถœ โ€“ ์ด์‘๋…ธ, ๋‚จ๊ด€ 108 2) ์ด์„ฑ์ž 115 V. ๊ฒฐ๋ก  138 ์ฐธ๊ณ ๋ฌธํ—Œ 144 ๋„ํŒ 161 Abstract 180Docto
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