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3 research outputs found

Effects of internet fashion advertisement formats according to university students' online lifestyle

Author: Choi H. G.
Chung K. Y.
Forsyth J. E.
Jang J. S.
Kim H.
Kim J. H.
Kim J. H.
Ko E. J.
Park S. H.
Woo S. B.
고은주
김유정
박가려
송원영
윤성준
이문규
이승희
이호선
전달영
전중옥
정만수
제은숙
최민욱
Publication venue: 'The Research Journal of the Costume Culture'
Publication date
Field of study

A Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising -

Author: Antil J. H.
Chung M. J.
Dou W.
Kim J. W.
Krugman H. E.
Laczniak R. N.
Lee Y. S.
Lim K. B.
Park K. M.
Ramaprasad J.
Robertson T. S.
Zaichkowsky J. L.
김재휘
박가려
박은주
신동희
윤성준
이옥희
이웅희
이종명
전대근
조지훈
최미영
Publication venue: 'The Research Journal of the Costume Culture'
Publication date
Field of study

Humanizing Brand Online: Social Networking Site vs. Online Shopping Site

Author: Aggarwal P.
Aggarwal P.
Auschaitrakul S.
Baltas G.
Bartneck C.
Bente G.
Brown S. P.
Calder B. J.
Chandler J.
Choi Y. K.
Connell P. M.
Danaher P. J.
Draganska M.
Elliot N. L.
Epley N.
Epley N.
Eskine K. J.
Fournier S.
Gefen D.
Goldstein D. G.
Holbrook M. B.
Horowitz A. C.
Hudson S.
Hur J. D.
Jeong Y.
Kim S.
Kim S.
Lin L. Y.
MacInnis D. J.
Morewedge C. K.
Mulyanegara R. C.
Nowak K. L.
Robinson H.
Sung Y.
Sung Y.
Thomson M.
Underwood R. L.
Wang E. S. T.
Wang L. C.
Waytz A.
김영조
박가려
박주식
Publication venue: 'Korea Society for Consumer Advertising Psychology'
Publication date
Field of study

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