15 research outputs found
A historical consideration of the propaganda and the government PR : Focused on 'Daehan News' in the 1960s
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Customer's recognition on multicultural society which are reflected in Korean advertisements
No full textA Study of the Phases of the Times of Film Shown on Film Advertisements in the 1910~1945 Maeilshinbo
No full textA Study on Improvement Plans of Terrestrial Broadcast Advertising System Using Conjoint Analysis
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The Quantitative Study on the Lexicon of Newspaper Advertisement －Korean Newspaper in Early Modern－
No full textA Content Analysis of Current-Affair Documentaries aired on Korean National Broadcasting Stations: Focusing on KBS1, KBS2, MBC, SBS
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A Study on the Effect of Corporate Social Responsibility Activity on Corporate Image and Customer Loyalty: Focused on the Authenticity Control Effect
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