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    3 research outputs found

    The Structural Relationships between Perceived Value of Environment-friendly Car, Product Attitude and Purchase Intention and the Moderating Role of Environmental Involvement

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    'Korean Academy of Commodity Science & Technology'
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    A Study of Environment-friendly Car Buying Behavior Focusing on the Effect of Perceived Value

    Author
    Publication venue
    'Korean Academy of Commodity Science & Technology'
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    Field of study
    No full text
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    Examining the effects of sponsorship through the cognitive processes of title sponsorship: Based on the means-end chain theory

    Author
    Publication venue
    'Korea Institute of Sport Science'
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