17 research outputs found
A Study on the Effect Process of Advertising Spokes-characters: Focused on Perceived Presence, Consumption Motives and Consumers’ Personality Characteristics
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An Exploratory Study for Application of 'Creative Me-Company' to Advertising Industry in Digital Media Environments - focused on Employees by Focus Group Interview Method -
No full textA Study on Expert Group Evaluation of Fictionality and Ambiguity of Television Advertising Expression - Focused on Utilities of Photo, Illustration, Subtitle -
No full textThe Effect of Storytelling-Advertisement Type on Flow, Authenticity and Purchase Intention
No full textThe Impact of Fictionality and Quality of Brand Story on Brand-Consumer Relationship, Immersion, and Attitude toward Brand Storytelling
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An Exploratory Study on the Application of 3 Dimensional Technology into Out-Of-Home Advertising Creativities
No full textA Study on the Difference of Affect Intensity According to the Degree of Anthropomorphism in Animated Animal Characters
No full text동영상 브랜디드 콘텐츠의 효과에 영향을 미치는 선행 변인들에 관한 연구- 메시지 속성들, 캐릭터 호감도, 콘텐츠 유발 감정, 스폰서 및 제품 컨셉트의 불명확성을 중심으로 -
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