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제품유형에 따른 모바일 배너광고의 유머표현이 브랜드태도에 미치는 영향
Author
김상훈
김예솔란
+7 more
박은아
유승엽
윤각
이세진
이혜원
조수영
홍영일
Publication venue
'Brand Design Association of Korea'
Publication date
Field of study
No full text
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