41 research outputs found

    The effects of corporate associations on brand loyalty : focused on the corporate response path and the brand response path

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    학위논문(박사) --서울대학교 대학원 :경영학과,2007.Docto

    The Effect of Perceived Self-presentation in SNS Conditions on the Information Diffusion and Personal Relations

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    The Effect of Page Sincerity and User Identity on Share Intention for Corporate Facebook Page

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    The Role of CSR Proximity and Psychological Distance as a Marketing Strategy

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