36 research outputs found

    The effects of corporate associations on brand loyalty : focused on the corporate response path and the brand response path

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    ํ•™์œ„๋…ผ๋ฌธ(๋ฐ•์‚ฌ) --์„œ์šธ๋Œ€ํ•™๊ต ๋Œ€ํ•™์› :๊ฒฝ์˜ํ•™๊ณผ,2007.Docto
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