8 research outputs found

    Marketing strategies for McDonalds behind the Golden Arches : maintaining dominance in the fast food industry

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    Thesis(masters) --์„œ์šธ๋Œ€ํ•™๊ต ๊ฒฝ์˜์ „๋ฌธ๋Œ€ํ•™์› :๊ฒฝ์˜ํ•™๊ณผ(SNUGlobal MBA์ „๊ณต),2010.8.Maste
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