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    6 research outputs found

    Co-creation Initiatives: Scale Development

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    Korean Academy of Commodity Science & Technology
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    No full text
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    The Impact of Korean Universities’ Brand Building Efforts on the University Endowments

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    The Korean Research Association For The Business Education
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    No full text
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    Communication Analysis of Native Advertising According to Social Media Platform Types

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    'Brand Design Association of Korea'
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    No full text
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    A Study on Whether Online Native Video Ad is Perceived as Ad or Information Influences Online eWOM - With Emphasis on Intermediating Effects of Perceived Trust and Engagement -

    Author
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    'Brand Design Association of Korea'
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    No full text
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    동영상 브랜디드 콘텐츠의 효과에 영향을 미치는 선행 변인들에 관한 연구- 메시지 속성들, 캐릭터 호감도, 콘텐츠 유발 감정, 스폰서 및 제품 컨셉트의 불명확성을 중심으로 -

    Author
    Publication venue
    'Brand Design Association of Korea'
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    No full text
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    Effects of Uses and Gratifications on Playfulness and Values of Branded Entertainment Content

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    'Korean Academic Society for Public Relations'
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    No full text
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