A Study on the Development of Supermarket-Chainstore for Farmer Association in Taiwan Area

1. 探討現階段農會超市經營之主要問題： (1) 組織制度 (2) 經營能力：人才、資金、採購議價能力、或店面銷售等等。 2. 探討一般連鎖超市之組織建置與管理，如店址之選擇、店面擺設、員工考績辦法、利潤中心制度等等。 3. 推動農會超市連鎖化之前置規劃工作： (1) 農會連鎖超市之經營目標。 (2) 農會連鎖超市之經營主體。 (3) 農會連鎖超市之管理總部功能規劃。 (4) 管理總部與各分店之權責與利潤分派。 (5) 人才培訓與農會員工第二專長養成。 (6) 提供農會超市發展連鎖經營之策略。The supermarkets of farmer associations (SFA) in Taiwan were funded in 1984. The operational situations of these supermarkets gradually become less competitive because of the growth of non-SFA supermarkets and hypermarkets. Hence, this project will employ the approaches of AHP and Delphi to analyze the factors affecting formation the retailed pattern with the supermarket-chain. This project will choose the SFA locating in HuaNan-TaiTung area due to no more than four counties from the point of view the operation of supermarket- chain