Innovative Approaches in Tourism Business Development

In order to provide superior experience for tourists, innovative approaches in tourism business and product development are needed. The objective of this paper is to highlight the key challenges in creation of innovative tourism business opportunities, and provide wider understanding of its importance, especially for SMEs. A review of relevant literature on innovations in tourism is undertaken, then focusing on the specific issues in areas of potential forms of innovation. Specialisation, thematisation, inscenation, diversification and resort concept are identified as key innovative opportunities. On the other side, several management and marketing issues are identified regarding mentioned innovative approaches. First of all, competitive tourism environment generates need for cooperative forms of business behaviour, where networking provides additional sources for implementation of innovative initiatives, especially by SMEs. Key benefits of innovations in tourism business are noted and clearly defined, but in the practical sense, these opportunities are still, to a large extent, underused. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

The Relationship Between Organizational Culture and Employees’ Satisfaction Shown on the Example of Tourism Businesses in Montenegro

Organizational culture, as an area of management is a complex system of mutual values that creates an organization’s identity and makes it different from the competition. The aim of this paper is to create an adequate approach for improving competitive advantages and better performance of Montenegro’s tourism businesses through improving business environment as one of the competitiveness factors. Through this work, the relationship and influence between the type of organisational culture and employees’ satisfaction is being determined and analysed through different dimensions of the work they are doing. For the needs of this work a quantitative explorative research has been done, using the method of questionnaire. In the questionnaire, the Organizational Culture Assessment Instrument (OCAI) and the Test for measuring employees’ satisfaction have been used. The obtained results show us the type of organizational culture that is characteristic for tourism businesses in Montenegro, as well as the influence it has on the level of employees’ satisfaction, through different dimensions. Business environment that increases the level of job satisfaction of employees contributes to loyalty and achieving better results in tourism businesses. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Success in Studying at the University of Montenegro: Is there Hyper-production of Diplomas?

The article presents the results of research of the study success at the University of Montenegro (UoM). The theoretical framework of the study points to the complexity and multidimensionality of the problem studied. The aim of the research was to identify the success of studying at UoM. Some of the variables were observed statistically, with the evidence based on empirical data. We have followed the relationship between the completed secondary school, regional characteristics and gender dimensions at the completion of bachelor studies in the foreseen time period, in the fields of study: natural and technical, social-humanistic and artistic (total of 19 faculties, N = 4 517). The results of research reject the hypothesis about the outstanding success of the study, i.e., the overproduction of diplomas, because 27,5 % of students graduated in natural and technical sciences, and 32 % in the field of social and humanistic sciences up-to-date. Higher success is noted only in the art disciplines (74,6 %). The results and their interpretation point to the need for introducing a qualification exam during enrolment, reducing the number of the enrolled at individual faculties, but also continually improving and innovating teaching and learning at the university. The results suggest the necessity of innovations in order to improve study success. Starting with students’ enrolment university need to develop innovative approaches in the area of teaching and learning, but also monitoring and evaluation

New Geographies of Tourist Consumption: The Case of Montenegro

The aim of this paper is to increase the understanding of the opportunities and obstacles for developing entrepreneurial activities in agro-tourism sector in northern Montenegro. Therefore, this paper, thus, aims to set a framework for studying the role of innovations and entrepreneurship in the development of sustainable agro-tourism through identifying and providing suggestions for overcoming main entrepreneurial obstacles. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Prospect of Cruising in Boka Kotorska

The main objectives of this research are to get answers, to the following: the achieved level of development of cruise tourism in the Bay of Kotor; characteristics of cruise tourism in Kotor, what are the possibilities of innovation in the cruise tourism in the port of Kotor, how to adjust the cruise tourism sustainable development of Kotor, as a tourist destination? Merely by being a part of the Mediterranean, which represents a developing market in cruising, Boka Kotorska has endless potential. Yet, its significance is still to be recognized only if careful strategy of further development is followed. Having in mind that Boka Kotorska is a valuable natural and cultural heritage site, it is necessary to make assessments in terms of sustainability of this kind of tourism as well as actions that should be taken. Its limited geographical area, more suitable for minor boats and not ships, is something that should be taken into account. Other things such as tourist offer enrichment in the Old Town, including not just the seaside but background of Boka Kotorska in the tourist offer, would certainly improve the quality of tourist product. This would undoubtedly generate more profit

Measuring Organizational Culture in Hotels, Restaurants and Travel Agencies in Montenegro

Organizational culture has a strong influence on the management of the organization because cultural patterns are at the core of all human behavior and actions. The aim of this paper is to determine the character of the dominant models of organizational culture in the tourism and hospitality sector of Montenegro. In this study, a field survey questionnaire was used, among employees of hotels, restaurants and travel agencies in Montenegro. In this study, we examined specifically how the characteristics of the company affect the perception of its organizational culture. Furthermore, in this study we also examined how the characteristics of respondents affect the perception of organizational culture. Research hypotheses were tested with CHAID analysis, using IBM SPSS Statistics 26. Results show that the largest number of hotel and catering companies in Montenegro have an organizational culture of the clan and the second most represented culture is the culture of hierarchy. The main finding from the conducted research is the fact that the perception of the dominant type of organizational structure is significantly influenced by the type of tourist company and geographic distribution. The obtained results show that in hotels in the southern part of Montenegro, hierarchy culture is predominant, while in restaurants and travel agencies in central and northern regions it is the clan culture that dominates. The practical contribution implication of the study is in creating knowledge that can be used by managers of tourism companies in Montenegro to create a corporate strategy, recognizing that organizational culture has become an important aspect for senior management, i.e., managing the company and its development

WHAT SOCIO-DEMOGRAPHIC CHARACTERISTICS DO INFLUENCE THE LEVEL OF TOURIST’S SATISFACTION IN MONTENEGRO? EMPIRICAL ANALYSIS

Montenegro as tourist destination is committed to providing a high quality experience for the tourists while carefully managing the use of a rare natural resource. In order to achieve the strategic objectives in sustainable tourism development in the future, the main focus should be given to the analysis of the main determinants of tourist satisfaction. Using a database that provides information on tourist travel behaviour and satisfaction during her/his stay in Montenegro, we have conducted empirical analysis to understand if the socio-demographic characteristics are associated with the level of tourist’s satisfaction. The effect of socio-demographic characteristics is measured through five dimensions: gender, age, country of residence, occupation and wage. Using multinomial logit model we analyze above mentioned socio-demographic characteristics and their influence on the level of tourist’s satisfaction in Montenegro