Building a Startup Wine Brand

Lisso Wine is a company that currently purchases wine from a California winemaker and resells it in China. In order to reach more customers and increase sales, Lisso wants to create their own brand of wine while keeping the winemaker as a supplier. However, they do not have a plan for the marketing, production, or distribution of their new product. This project will be treated as a startup venture by Lisso Wine and designed to be operated by a handful of people with limited resources. Sustainable and cost-effective materials were selected for the product and it’s packaging in order to maximize profits and reduce the environmental impact of the product. With a strong focus on building relationships with customers online, this new brand of wine will be marketed through social media channels like Facebook and Instagram, and sold through a website hosted by Squarespace. Currently Lisso Wine does not have a workspace to operate in, so a facility was designed in SketchUp, a 3D computer modelling program, to determine what equipment will be needed and how it will be arranged to maximize efficiency and reduce waste. Breakeven analysis suggests that this startup venture is a sound investment and has the potential to generate over $1,000 in profit from just 10 cases of wine, or 120 bottles. Although more information is needed before making sales projections, this business model can easily be scaled up if successful

Differential game model and coordination model for green supply chain based on green technology research and development

The purpose of this paper is to establish a green supply chain differential game model for green technology research and development based on a secondary green supply chain composed of a single manufacturer and a single retailer. It compares the differential game equilibrium solutions under centralized and decentralized decision-making. The green supply chain members are coordinated through the dynamic wholesale price mechanism, and numerical simulation is used as a methodology, to verify and explain the results. The study found that compared to decentralized decision-making, the level of green technology and the total profit of green channels are higher under centralized decision-making. When the coordination parameters are within a certain range, the dynamic wholesale price mechanism can coordinate the behavior of manufacturers and retailers. The result also discovers that under the dynamic wholesale price mechanism, with the increase of investment cost coefficient, or the increase of price sensitivity or the decrease of consumer's environmental awareness, the green technology level, product green degree, price, retailer's profit, and the total profit of green channel is decreased. In contrast, the wholesale price and manufacturer's profits are increased