Optimal Resource Allocation Over Time and Degree Classes for Maximizing Information Dissemination in Social Networks

We study the optimal control problem of allocating campaigning resources over the campaign duration and degree classes in a social network. Information diffusion is modeled as a Susceptible-Infected epidemic and direct recruitment of susceptible nodes to the infected (informed) class is used as a strategy to accelerate the spread of information. We formulate an optimal control problem for optimizing a net reward function, a linear combination of the reward due to information spread and cost due to application of controls. The time varying resource allocation and seeds for the epidemic are jointly optimized. A problem variation includes a fixed budget constraint. We prove the existence of a solution for the optimal control problem, provide conditions for uniqueness of the solution, and prove some structural results for the controls (e.g. controls are non-increasing functions of time). The solution technique uses Pontryagin's Maximum Principle and the forward-backward sweep algorithm (and its modifications) for numerical computations. Our formulations lead to large optimality systems with up to about 200 differential equations and allow us to study the effect of network topology (Erdos-Renyi/scale-free) on the controls. Results reveal that the allocation of campaigning resources to various degree classes depends not only on the network topology but also on system parameters such as cost/abundance of resources. The optimal strategies lead to significant gains over heuristic strategies for various model parameters. Our modeling approach assumes uncorrelated network, however, we find the approach useful for real networks as well. This work is useful in product advertising, political and crowdfunding campaigns in social networks.Comment: 14 + 4 pages, 11 figures. Author's version of the article accepted for publication in IEEE/ACM Transactions on Networking. This version includes 4 pages of supplementary material containing proofs of theorems present in the article. Published version can be accessed at http://dx.doi.org/10.1109/TNET.2015.251254

Insurance Industry and E-Business

亀井利明教授古稀記念特

Evaluation of Enroll America: An Implementation Assessment and Recommendations for Future Outreach Efforts

Families USA spearheaded formation of Enroll America in 2010 to identify newly eligible adults for enrollment in expanded health insurance coverage made possible by the Affordable Care Act. Mathematica is conducting a rigorous evaluation that includes qualitative and quantitative assessments. For its first outreach campaign, Enroll America built infrastructure in 11 states (Arizona, Florida, Georgia, Illinois, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Texas), training staff and engaging volunteers and local partners in outreach to consumers. Areas of recommendation for the second enrollment period include:Expand the number of consumer assistance counselors.Reconsider how resources are allocated in states that have geographically dispersed uninsured.Continue to place a high priority on seeking partnerships, especially with groups connected to key uninsured constituencies

Effects of Time Horizons on Influence Maximization in the Voter Dynamics

In this paper we analyze influence maximization in the voter model with an active strategic and a passive influencing party in non-stationary settings. We thus explore the dependence of optimal influence allocation on the time horizons of the strategic influencer. We find that on undirected heterogeneous networks, for short time horizons, influence is maximized when targeting low-degree nodes, while for long time horizons influence maximization is achieved when controlling hub nodes. Furthermore, we show that for short and intermediate time scales influence maximization can exploit knowledge of (transient) opinion configurations. More in detail, we find two rules. First, nodes with states differing from the strategic influencer's goal should be targeted. Second, if only few nodes are initially aligned with the strategic influencer, nodes subject to opposing influence should be avoided, but when many nodes are aligned, an optimal influencer should shadow opposing influence.Comment: 22 page

Ahead of the Curve: Insights for the International NGO of the Future

International NGOs have a unique and important role to play in addressing today's complex global challenges. But few of them are living up to their full potential. With support from the Hewlett Foundation, FSG researched how the most innovative INGOs are adapting to the disruptions in the global development sector and embracing four approaches to create greater impact

Private Sector Investment and Sustainable Development: The Current and Potential Role of Institutional Investors, Companies, Banks and Foundations in Sustainable Development

This paper seeks to provide the Financing for Development process with a perspective on the role institutional investors, companies, and foundations can play in the design and implementation of a financing strategy for global sustainability. This will help bridge the terminology and investment approaches of institutional investors, companies, foundations, and governments. The paper highlights ongoing efforts among private investors to increase the impact of their investments. It concludes with a set of key actions facing investors, companies and foundations in their transition towards investment practices that contribute to sustainable development

Seeding with Costly Network Information

We study the task of selecting $k$ nodes in a social network of size $n$, to seed a diffusion with maximum expected spread size, under the independent cascade model with cascade probability $p$. Most of the previous work on this problem (known as influence maximization) focuses on efficient algorithms to approximate the optimal seed set with provable guarantees, given the knowledge of the entire network. However, in practice, obtaining full knowledge of the network is very costly. To address this gap, we first study the achievable guarantees using $o(n)$ influence samples. We provide an approximation algorithm with a tight (1-1/e){\mbox{OPT}}-\epsilon n guarantee, using $O_{\epsilon}(k^2\log n)$ influence samples and show that this dependence on $k$ is asymptotically optimal. We then propose a probing algorithm that queries ${O}_{\epsilon}(p n^2\log^4 n + \sqrt{k p} n^{1.5}\log^{5.5} n + k n\log^{3.5}{n})$ edges from the graph and use them to find a seed set with the same almost tight approximation guarantee. We also provide a matching (up to logarithmic factors) lower-bound on the required number of edges. To address the dependence of our probing algorithm on the independent cascade probability $p$, we show that it is impossible to maintain the same approximation guarantees by controlling the discrepancy between the probing and seeding cascade probabilities. Instead, we propose to down-sample the probed edges to match the seeding cascade probability, provided that it does not exceed that of probing. Finally, we test our algorithms on real world data to quantify the trade-off between the cost of obtaining more refined network information and the benefit of the added information for guiding improved seeding strategies