AESTHETIC PERCEPTION AND MOTIVATION MODEL FOR FORMAL AND INFORMAL VISUAL ENVIRONMENTS

Researchers claim that aesthetic qualities of Formal Learning Visual Environments (FL YEs) have a persuasive role in intensifying learning motivation. Unfortunately, designers seem to overlook the necessity of aesthetic designing of FL YEs that could sustain Learners' Learning Motivation (LLM). The existing literature on aesthetic designing of FL YEs primarily focuses upon environment perspective and users' perspective. The existing studies, however, do not take into account, Learners' Aesthetic Perceptions (LAPs) in Informal Visual Environments (!YEs) which may also influence upon LLM. Recent research in this domain suggests that IVEs are producing learners' with a new profile of cognitive skills, such as visual-spatial intelligence and enhanced aesthetic perceptions. It is thus argued that LAPs formed in IVEs may result in establishment of new schemas (set of aesthetic expectations) and make learners' perceptually selective in judging aesthetics

AESTHETIC PERCEPTION AND MOTIVATION MODEL FOR FORMAL AND INFORMAL VISUAL ENVIRONMENTS

Researchers claim that aesthetic qualities of Formal Learning Visual Environments (FL YEs) have a persuasive role in intensifying learning motivation. Unfortunately, designers seem to overlook the necessity of aesthetic designing of FL YEs that could sustain Learners' Learning Motivation (LLM). The existing literature on aesthetic designing of FL YEs primarily focuses upon environment perspective and users' perspective. The existing studies, however, do not take into account, Learners' Aesthetic Perceptions (LAPs) in Informal Visual Environments (!YEs) which may also influence upon LLM. Recent research in this domain suggests that IVEs are producing learners' with a new profile of cognitive skills, such as visual-spatial intelligence and enhanced aesthetic perceptions. It is thus argued that LAPs formed in IVEs may result in establishment of new schemas (set of aesthetic expectations) and make learners' perceptually selective in judging aesthetics

Visual information and knowledge representation in organisations

The construction industry’s environment is continually changing. Employees are now more geographically widespread and diverse, both culturally and educationally, than ever before. A great deal of research has been carried out on knowledge acquisition and storage, but there is still a distinct lack of research into knowledge presentation and communication. Information and knowledge presentation play a significant role in daily decision-making processes, when inappropriate decisions may result from inaccurate or poorly communicated information. The simplified, filtered coherent presentation of explicit knowledge can be instrumental to a successful, profitable and safety conscious business. Wates Construction is a major construction company and employs around 1300 people directly, as well as various subcontractors on different projects. Their current turn over is around £1billion, they are based in the UK and have branches in Ireland and Abu Dhabi. Wates realised their existing information system was inefficiently conveying information to its employees and the need to provide a simplified system, to assist staff’s decision-making processes. Earlier IT professionals’ attempts to make the system more usable had made no significant difference to its performance

High-street fashion brand communication amongst female adolescents

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The nature of high-street fashion brands amongst female adolescents is a combined set of fast fashion movements and early adopter demands within a compressed timeframe. This research has investigated the need for a communication plan to appropriately deliver the brand message for this sector. There are a number of information barriers for high-street fashion brands to build customer value and differentiate the core values of their brands from competitors because of 1) imbalanced strategic communication implementation particularly in the encoding process, 2) ambiguous interpretation of target audience behaviour as a key disseminator of brand messages and 3) a lack of an integrated communication approach to complement the brand building communication plan. Accordingly, there is a need for a brand building communication framework to formulate and direct the female adolescent perceived values within a limited time based on mutual understanding and shared requirements between a high-street fashion brand and its target audience. Moreover, a strategic plan using an integrated brand-building communication in the encoding process which optimises the contribution of the audience must be developed. This research has revealed that high-street fashion brands should concentrate on consumer self-construal, consumer-brand congruence and consumer-brand relationships of female adolescents in order to clearly construct brand messages which match audiences’ values and lifestyles. Due to the needs for informative cooperation amongst the target audiences, the brand-building communication strategy as a persuasive medium, which encourages audiences and prospects to initiate interactivity with the high-street fashion brand, was thoroughly examined in the empirical study. A conceptual model of a high-street fashion brand-building communication was developed and evaluated by means of design research methodology and soft systems methodology. The proposed model explains the platform of brand-building communication strategy in the encoding process for the high-street fashion market. A number of advantages are offered: Firstly, brand managers may use the model to overcome the barriers to integrate a fashion brand communication strategy. Secondly, it can enhance the recognition of fashion brand-building communication. Thirdly, the model offers an approach to leverage customer-brand relationships by means of the communication process. Fourthly, it allows the description of a holistic view of brand message construction in the encoding process. Finally, it offers a strategy to integrate online and off-line communications

Integrated Web Accessibility Guidelines for Users on the Autism Spectrum - from Specification to Implementation

This research presented a compendium of web interface design guidelines and their implementation on a transport-planning website based on the needs and preferences of users on the autism spectrum. Results highlighted the importance of having simple navigation and meaningful headings, icons, labels and text to facilitate understanding and readability; these findings offer guidelines for the design of web user interfaces to continue improving the web experience of autistic users, and therefore of the whole community

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

Back to the drawing board? : exploring process drawing and pathways to drawing participation in higher education for graphic design students

“I can’t draw”. “Idon’tdraw.” While facilitating my first brainstorming session with undergraduate Visual Communication, Designstudents at Western Sydney University (WSU), I was struck by the absence of any drawing activity in the classroom. Technological innovations have significantly reduced the role of drawing in the design process since the mid-eighties; however, research confirms sketching, or indeed any form of hand-eye coordination provides valuable cognitive and communication functions in the creative process. The ambiguous nature of a freehand sketch allows for creative interpretation, encourages ‘fluency’ and iteration, and provides a ‘thinking trail’ for evaluation. The physical act of drawing can also aid concentration and memory. Many professional designers recognise process drawing as a vital ingredient in their creative thinking processes and those of new graduates. Through a literature review and reflection on my creative practices, this thesis identifies the benefits of process drawing to think, create, communicate and collaboratein the design process. So, if drawing is so useful, why don’t design students use rough sketches and thumbnails in the classroom?Through a practice-led enquiry, I reflect on observations made as both “insider” and “outsider” within my communities of practice. As a professional design practitioner, visual artist, teacher and researcher, I investigate the role and value of process drawing in the twenty-first-century classroom.The attitudes, behaviours and ‘designerly’practices of WSU design students are explored through a multiple-choiceWhy draw?questionnaireconducted over six years.The interviews and group discussions with final-year, high achievingWSU designstudents help clarify the creative thinking practicesof these participants and identify possible barriers to wider drawing participation. The observations,interpretation of theliterature and questionnaire and interview findings underpin the studio exploration into possible pathways to foster drawing participationin the classroom. ASpeed Squigglingactivity was designed to demonstrate the value of drawing and to encouragedivergent thinking, iteration, creative flow, and design thinking skills. APre-and Post-Why draw?questionnaire was collected from second-year WSU Design students before and after theSpeed Squigglingtrial. An analysis of students’ written and visual responses explores the effectiveness of this kind of drawing activity to encourage and foster drawing participation.Back to the drawing board?adds to the critical discourse in drawing research and design education that argues process drawing has an important role to play in the twenty-first century classroom and should continue to be clarified, demonstrated and encouraged in design education