Matchmaking in business park context: case Technopolis

PURPOSE OF THE STUDY: The purpose of the study was to find a working model to be able to efficiently help companies to find other companies through a half-automated matchmaking process. In addition, thrive on better matchmaking while exploiting the future possibilities provided by technological progression is the main standpoint of the thesis. METHODOLOGY: The research method selected to study the topic is case study. The thesis relies strongly on three interlinking levels of frameworks: network theories, Virtual organization Breeding Environment (with strong emphasis on virtual organization creation) and Multi-Sided Platform Pattern. These levels reflect the organizational structure of the case company Technopolis and the related business ecosystem. FINDINGS: It is concluded in the thesis that creating a half-automated matchmaking process is indeed possible, and accordingly a general model is created to fit Technopolis’ needs. However, matching companies efficiently requires a supporting organizational structure, which among other assisting functions creates trust within the network members. Furthermore, as each industry has its specific characteristics, it is suggested that Technopolis concentrates on one branch of business with the proposed matchmaking model