Learning Adaptive Display Exposure for Real-Time Advertising

In E-commerce advertising, where product recommendations and product ads are presented to users simultaneously, the traditional setting is to display ads at fixed positions. However, under such a setting, the advertising system loses the flexibility to control the number and positions of ads, resulting in sub-optimal platform revenue and user experience. Consequently, major e-commerce platforms (e.g., Taobao.com) have begun to consider more flexible ways to display ads. In this paper, we investigate the problem of advertising with adaptive exposure: can we dynamically determine the number and positions of ads for each user visit under certain business constraints so that the platform revenue can be increased? More specifically, we consider two types of constraints: request-level constraint ensures user experience for each user visit, and platform-level constraint controls the overall platform monetization rate. We model this problem as a Constrained Markov Decision Process with per-state constraint (psCMDP) and propose a constrained two-level reinforcement learning approach to decompose the original problem into two relatively independent sub-problems. To accelerate policy learning, we also devise a constrained hindsight experience replay mechanism. Experimental evaluations on industry-scale real-world datasets demonstrate the merits of our approach in both obtaining higher revenue under the constraints and the effectiveness of the constrained hindsight experience replay mechanism.Comment: accepted by CIKM201

Risk-Sensitive Reinforcement Learning: A Constrained Optimization Viewpoint

The classic objective in a reinforcement learning (RL) problem is to find a policy that minimizes, in expectation, a long-run objective such as the infinite-horizon discounted or long-run average cost. In many practical applications, optimizing the expected value alone is not sufficient, and it may be necessary to include a risk measure in the optimization process, either as the objective or as a constraint. Various risk measures have been proposed in the literature, e.g., mean-variance tradeoff, exponential utility, the percentile performance, value at risk, conditional value at risk, prospect theory and its later enhancement, cumulative prospect theory. In this article, we focus on the combination of risk criteria and reinforcement learning in a constrained optimization framework, i.e., a setting where the goal to find a policy that optimizes the usual objective of infinite-horizon discounted/average cost, while ensuring that an explicit risk constraint is satisfied. We introduce the risk-constrained RL framework, cover popular risk measures based on variance, conditional value-at-risk and cumulative prospect theory, and present a template for a risk-sensitive RL algorithm. We survey some of our recent work on this topic, covering problems encompassing discounted cost, average cost, and stochastic shortest path settings, together with the aforementioned risk measures in a constrained framework. This non-exhaustive survey is aimed at giving a flavor of the challenges involved in solving a risk-sensitive RL problem, and outlining some potential future research directions