Interactive probabilistic post-mining of user-preferred spatial co-location patterns

© 2018 IEEE. Spatial co-location pattern mining is an important task in spatial data mining. However, traditional mining frameworks often produce too many prevalent patterns of which only a small proportion may be truly interesting to end users. To satisfy user preferences, this work proposes an interactive probabilistic post-mining method to discover user-preferred co-location patterns from the early-round of mined results by iteratively involving user's feedback and probabilistically refining preferred patterns. We first introduce a framework of interactively post-mining preferred co-location patterns, which enables a user to effectively discover the co-location patterns tailored to his/her specific preference. A probabilistic model is further introduced to measure the user feedback-based subjective preferences on resultant co-location patterns. This measure is used to not only select sample co-location patterns in the iterative user feedback process but also rank the results. The experimental results on real and synthetic data sets demonstrate the effectiveness of our approach

Towards Question-based Recommender Systems

Conversational and question-based recommender systems have gained increasing attention in recent years, with users enabled to converse with the system and better control recommendations. Nevertheless, research in the field is still limited, compared to traditional recommender systems. In this work, we propose a novel Question-based recommendation method, Qrec, to assist users to find items interactively, by answering automatically constructed and algorithmically chosen questions. Previous conversational recommender systems ask users to express their preferences over items or item facets. Our model, instead, asks users to express their preferences over descriptive item features. The model is first trained offline by a novel matrix factorization algorithm, and then iteratively updates the user and item latent factors online by a closed-form solution based on the user answers. Meanwhile, our model infers the underlying user belief and preferences over items to learn an optimal question-asking strategy by using Generalized Binary Search, so as to ask a sequence of questions to the user. Our experimental results demonstrate that our proposed matrix factorization model outperforms the traditional Probabilistic Matrix Factorization model. Further, our proposed Qrec model can greatly improve the performance of state-of-the-art baselines, and it is also effective in the case of cold-start user and item recommendations.Comment: accepted by SIGIR 202

Predictive User Modeling with Actionable Attributes

Different machine learning techniques have been proposed and used for modeling individual and group user needs, interests and preferences. In the traditional predictive modeling instances are described by observable variables, called attributes. The goal is to learn a model for predicting the target variable for unseen instances. For example, for marketing purposes a company consider profiling a new user based on her observed web browsing behavior, referral keywords or other relevant information. In many real world applications the values of some attributes are not only observable, but can be actively decided by a decision maker. Furthermore, in some of such applications the decision maker is interested not only to generate accurate predictions, but to maximize the probability of the desired outcome. For example, a direct marketing manager can choose which type of a special offer to send to a client (actionable attribute), hoping that the right choice will result in a positive response with a higher probability. We study how to learn to choose the value of an actionable attribute in order to maximize the probability of a desired outcome in predictive modeling. We emphasize that not all instances are equally sensitive to changes in actions. Accurate choice of an action is critical for those instances, which are on the borderline (e.g. users who do not have a strong opinion one way or the other). We formulate three supervised learning approaches for learning to select the value of an actionable attribute at an instance level. We also introduce a focused training procedure which puts more emphasis on the situations where varying the action is the most likely to take the effect. The proof of concept experimental validation on two real-world case studies in web analytics and e-learning domains highlights the potential of the proposed approaches