Privacy-Aware Recommender Systems Challenge on Twitter's Home Timeline

Recommender systems constitute the core engine of most social network platforms nowadays, aiming to maximize user satisfaction along with other key business objectives. Twitter is no exception. Despite the fact that Twitter data has been extensively used to understand socioeconomic and political phenomena and user behaviour, the implicit feedback provided by users on Tweets through their engagements on the Home Timeline has only been explored to a limited extent. At the same time, there is a lack of large-scale public social network datasets that would enable the scientific community to both benchmark and build more powerful and comprehensive models that tailor content to user interests. By releasing an original dataset of 160 million Tweets along with engagement information, Twitter aims to address exactly that. During this release, special attention is drawn on maintaining compliance with existing privacy laws. Apart from user privacy, this paper touches on the key challenges faced by researchers and professionals striving to predict user engagements. It further describes the key aspects of the RecSys 2020 Challenge that was organized by ACM RecSys in partnership with Twitter using this dataset.Comment: 16 pages, 2 table

Regression and Learning to Rank Aggregation for User Engagement Evaluation

User engagement refers to the amount of interaction an instance (e.g., tweet, news, and forum post) achieves. Ranking the items in social media websites based on the amount of user participation in them, can be used in different applications, such as recommender systems. In this paper, we consider a tweet containing a rating for a movie as an instance and focus on ranking the instances of each user based on their engagement, i.e., the total number of retweets and favorites it will gain. For this task, we define several features which can be extracted from the meta-data of each tweet. The features are partitioned into three categories: user-based, movie-based, and tweet-based. We show that in order to obtain good results, features from all categories should be considered. We exploit regression and learning to rank methods to rank the tweets and propose to aggregate the results of regression and learning to rank methods to achieve better performance. We have run our experiments on an extended version of MovieTweeting dataset provided by ACM RecSys Challenge 2014. The results show that learning to rank approach outperforms most of the regression models and the combination can improve the performance significantly.Comment: In Proceedings of the 2014 ACM Recommender Systems Challenge, RecSysChallenge '1

Cascades: A view from Audience

Cascades on online networks have been a popular subject of study in the past decade, and there is a considerable literature on phenomena such as diffusion mechanisms, virality, cascade prediction, and peer network effects. However, a basic question has received comparatively little attention: how desirable are cascades on a social media platform from the point of view of users? While versions of this question have been considered from the perspective of the producers of cascades, any answer to this question must also take into account the effect of cascades on their audience. In this work, we seek to fill this gap by providing a consumer perspective of cascade. Users on online networks play the dual role of producers and consumers. First, we perform an empirical study of the interaction of Twitter users with retweet cascades. We measure how often users observe retweets in their home timeline, and observe a phenomenon that we term the "Impressions Paradox": the share of impressions for cascades of size k decays much slower than frequency of cascades of size k. Thus, the audience for cascades can be quite large even for rare large cascades. We also measure audience engagement with retweet cascades in comparison to non-retweeted content. Our results show that cascades often rival or exceed organic content in engagement received per impression. This result is perhaps surprising in that consumers didn't opt in to see tweets from these authors. Furthermore, although cascading content is widely popular, one would expect it to eventually reach parts of the audience that may not be interested in the content. Motivated by our findings, we posit a theoretical model that focuses on the effect of cascades on the audience. Our results on this model highlight the balance between retweeting as a high-quality content selection mechanism and the role of network users in filtering irrelevant content

An analysis of UK Policing Engagement via Social Media

Police forces in the UK make use of social media to communicate and engage with the public. However, while guidance reports claim that social media can enhance the accessibility of policing organisations, research studies have shown that exchanges between the citizens and the police tend to be infrequent. Social media usually act as an extra channel for delivering messages, but not as a mean for enabling a deeper engagement with the public. This has led to a phenomena where police officers and staff started to use social media in a personal capacity in the aim of getting closer to the public. In this paper, we aim to understand what attracts citizens to engage with social media policing content, from corporate as well as from non-corporate accounts. Our approach combines learnings from existing theories and studies on user engagement as well as from the analysis of 1.5 Million posts from 48 corporate and 2,450 non-corporate Twitter police accounts. Our results provide police-specific guidelines on how to improve communication to increase public engagement and participation