Unleashing the Power of Hashtags in Tweet Analytics with Distributed Framework on Apache Storm

Twitter is a popular social network platform where users can interact and post texts of up to 280 characters called tweets. Hashtags, hyperlinked words in tweets, have increasingly become crucial for tweet retrieval and search. Using hashtags for tweet topic classification is a challenging problem because of context dependent among words, slangs, abbreviation and emoticons in a short tweet along with evolving use of hashtags. Since Twitter generates millions of tweets daily, tweet analytics is a fundamental problem of Big data stream that often requires a real-time Distributed processing. This paper proposes a distributed online approach to tweet topic classification with hashtags. Being implemented on Apache Storm, a distributed real time framework, our approach incrementally identifies and updates a set of strong predictors in the Na\"ive Bayes model for classifying each incoming tweet instance. Preliminary experiments show promising results with up to 97% accuracy and 37% increase in throughput on eight processors.Comment: IEEE International Conference on Big Data 201

Towards the cloudification of the social networks analytics

In the last years, with the increase of the available data from social networks and the rise of big data technologies, social data has emerged as one of the most profitable market for companies to increase their benefits. Besides, social computation scientists see such data as a vast ocean of information to study modern human societies. Nowadays, enterprises and researchers are developing their own mining tools in house, or they are outsourcing their social media mining needs to specialised companies with its consequent economical cost. In this paper, we present the first cloud computing service to facilitate the deployment of social media analytics applications to allow data practitioners to use social mining tools as a service. The main advantage of this service is the possibility to run different queries at the same time and combine their results in real time. Additionally, we also introduce twearch, a prototype to develop twitter mining algorithms as services in the cloud.Peer ReviewedPostprint (author’s final draft

Using Social Media to Promote STEM Education: Matching College Students with Role Models

STEM (Science, Technology, Engineering, and Mathematics) fields have become increasingly central to U.S. economic competitiveness and growth. The shortage in the STEM workforce has brought promoting STEM education upfront. The rapid growth of social media usage provides a unique opportunity to predict users' real-life identities and interests from online texts and photos. In this paper, we propose an innovative approach by leveraging social media to promote STEM education: matching Twitter college student users with diverse LinkedIn STEM professionals using a ranking algorithm based on the similarities of their demographics and interests. We share the belief that increasing STEM presence in the form of introducing career role models who share similar interests and demographics will inspire students to develop interests in STEM related fields and emulate their models. Our evaluation on 2,000 real college students demonstrated the accuracy of our ranking algorithm. We also design a novel implementation that recommends matched role models to the students.Comment: 16 pages, 8 figures, accepted by ECML/PKDD 2016, Industrial Trac