Understanding and Predicting Delay in Reciprocal Relations

Reciprocity in directed networks points to user's willingness to return favors in building mutual interactions. High reciprocity has been widely observed in many directed social media networks such as following relations in Twitter and Tumblr. Therefore, reciprocal relations between users are often regarded as a basic mechanism to create stable social ties and play a crucial role in the formation and evolution of networks. Each reciprocity relation is formed by two parasocial links in a back-and-forth manner with a time delay. Hence, understanding the delay can help us gain better insights into the underlying mechanisms of network dynamics. Meanwhile, the accurate prediction of delay has practical implications in advancing a variety of real-world applications such as friend recommendation and marketing campaign. For example, by knowing when will users follow back, service providers can focus on the users with a potential long reciprocal delay for effective targeted marketing. This paper presents the initial investigation of the time delay in reciprocal relations. Our study is based on a large-scale directed network from Tumblr that consists of 62.8 million users and 3.1 billion user following relations with a timespan of multiple years (from 31 Oct 2007 to 24 Jul 2013). We reveal a number of interesting patterns about the delay that motivate the development of a principled learning model to predict the delay in reciprocal relations. Experimental results on the above mentioned dynamic networks corroborate the effectiveness of the proposed delay prediction model.Comment: 10 page

Data-driven Computational Social Science: A Survey

Social science concerns issues on individuals, relationships, and the whole society. The complexity of research topics in social science makes it the amalgamation of multiple disciplines, such as economics, political science, and sociology, etc. For centuries, scientists have conducted many studies to understand the mechanisms of the society. However, due to the limitations of traditional research methods, there exist many critical social issues to be explored. To solve those issues, computational social science emerges due to the rapid advancements of computation technologies and the profound studies on social science. With the aids of the advanced research techniques, various kinds of data from diverse areas can be acquired nowadays, and they can help us look into social problems with a new eye. As a result, utilizing various data to reveal issues derived from computational social science area has attracted more and more attentions. In this paper, to the best of our knowledge, we present a survey on data-driven computational social science for the first time which primarily focuses on reviewing application domains involving human dynamics. The state-of-the-art research on human dynamics is reviewed from three aspects: individuals, relationships, and collectives. Specifically, the research methodologies used to address research challenges in aforementioned application domains are summarized. In addition, some important open challenges with respect to both emerging research topics and research methods are discussed.Comment: 28 pages, 8 figure