3,773 research outputs found
Recommended from our members
Exploring and Evaluating E-Business Models: A Preliminary Study of a Community-Based Website
Social media is the use of the Internet and mobile technologies to share user-generated content. At a broader level, social media has been providing an increasing amount of the information that is presented to very wide audiences. However, hyper-local media is a form of such social media that tries to target a comparably narrow but focused group of audience with timely and related content. OpenAnchorage presents our vision of a hyper-local information site. It was developed to collect community information created by the local providers and present this information on a local area map where interested users can select the data relevant to their hyper-local geographic area. OpenAnchorage website simultaneously requires a process of providing both new technology and new content. The research design is an iterative analysis-adjustment and adaption-data collection with an integrated process of using Business Model Canvas and Customer Development Stack. The goal of this project is to determine the potential business model or models that will serve our site best by using this innovative, iterative, experiment approach. The desire is that, eventually, the site will be able to get a critical mass of participation, to generate socio-economic values to serve our community, and to support its own long-term sustainability
Efficacy of Social Media to Promote Green Technology Use
Global warming has become a major threat to life, yet very little information systems
research has been conducted to help sustain the environment and many people do not
understand how social media can be used to combat global warming and climate change
to save the earth. The purpose of this single qualitative case study was to explore whether
social media can be used to increase the use of green technology, thereby reducing the
cost of environmental sustainment. According to the integrated sustainability framework,
which served as the conceptual framework for the study, firms should include green
practices in their business processes, extend green culture to their customers, be
innovative, and increase their green market share for the environment to be sustained.
Twelve green energy professionals working in the United States were recruited from
LinkedIn to participate in the study. Data were collected using structured telephone
interviews, and data were analyzed using Stake\u27s data analysis process and member
checking. Key themes regarding the use of social media to increase the use of green
technology included awareness, education, and reach. Key themes regarding the benefits
of green technology outweighing the cost included cleaner, cheaper, and more profitable.
This study shows that social media can be used to reach millions of people to educate and
keep them aware of the benefits of various green technologies that can be used to live a
green-friendly lifestyle towards sustaining the environment, people, and firms. The
results of this study may encourage humans to use social media to increase the use of
green technology to combat the threat of global warming and climate change
Recommended from our members
Knowledge management in project-base organizations: the interplay of time orientations and knowledge interventions
The common perception is that all types of work and work organizations appear to involve knowledge: knowledge intensive work, knowledge workers, knowledge products, customerrelated knowledge and knowledge intensive organizations. Therefore, as organizations increasingly organize their activities in the form of projects, effective ways of knowledge management are needed to deliver successful and timely outcomes. However, little research has been done in the area that integrates time orientations into the process of knowledge management. Using the approach of grounded theory, this paper investigates the interplay between time orientations and knowledge interventions through interviews with international project managers drawn from different types of project-based organizations in Sweden and Italy. The perceptions and experiences of the managers are used to construct a model of time orientation and knowledge interventions in project-based organizations. Time orientations are shown to play a critical role in the success or failure of projects. The model integrates time orientations into the project life cycle and illustrates how effectively knowledge interventions can be used to achieve project milestones and meet overall deadlines
The Perception of LGBTQ Influencers on Social Media
Social media brand influencers have become one of the biggest marketing and public relations trends of 2017, especially those who promote lifestyle brands (Glucksman, 2017). While many social media users are capitalizing on the “brand influencer” trend, people who identify as the LGBTQ, still struggle to connect with the heterosexual audience as brand influencers source. YouTube and Instagram are visual mediums that allow brand influencers to craft their expertise verbally and visually to communicate their expertise and enhance credibility. Using the source credibility theory, which posits that persuasiveness of the message is based on the perceived credibility of the source (Hovland et al, 1951), this study investigates how the LGBTQ and heterosexual influencers were perceived by the followers on the YouTube and Instagram platform. Using a Netnography approach, (n=4,646) comments were analyzed from YouTube and (n=16,683) from Instagram to identify positive, negative, and neutral sentiment. Findings demonstrate the LGBTQ community have a higher level of engagement, but at the same time, a high interest from followers on the sponsored posts. The commenters responding to the heterosexual influencers focus more on the influencer appearance rather than the content presented by them. Comments on Instagram are more explicit compared to YouTube
Factors affecting the adoption of Fin-tech in Pakistan based on the Unified Theory of Acceptance and Use of Technology Model: An empirical study on financial inclusion in Pakistan
Pakistan has seen a rise in financial technology (Fin-Tech) and mobile device use. The financial sector and entrepreneurs see Fin-Tech as a method to extend business potential, but mobile apps and other digital platforms must be established to explore these possibilities. Mobile app security concerns have skyrocketed, causing issues for users and Fin-Tech innovators. This article empirically explores how Fin-Tech adoption affects users' and organizations' expectations of effort, performance, social impact, facilitating conditions, behavioural intents, and adoption. This paper presents a UTAUT-based model for fin-tech adoption intention. This study examined 518 Bahawalpur residents and workers. Consultant-created online and paper questionnaires covered the study's objectives. Hence, fin-tech adoption is valuable for both the general public and its users. Independent variables moderated behavioural intention and Fin-Tech adoption. Bahawalpur companies and people adopting Fin-Tech can reduce productivity costs and save time. This research can help Bahawalpur residents adopt Fin-Tech
Fake News: Finding Truth in Strategic Communication
Fake news is an old phenomenon that has become a new obsession and a menace to society due to technological advancement and the proliferation of social media, which has changed traditional journalism norms. As the spread of false information has increased these past few years, it has become increasingly difficult for information consumers to distinguish between facts and fakes. A comprehensive systematic literature review to extract themes revealed the major factors responsible for spreading fake news. This qualitative interpretative meta-synthesis (QIMS) aims to better understand and offer solutions to combat fake news. This Ph.D. dissertation will serve as a guide for ethical communication practice and a reference for future research studies
Improving online food safety communication: The role of media
Food safety is important as foodborne illness outbreaks cause great economic and societal losses. Efforts to protect public health and reduce foodborne illness outbreaks will not be fully effective unless the resulting information is communicated to consumers.
However, food safety communications have not been particularly satisfactory (Worsfold, 2006). If food safety information were more accessible, consumers would be more likely to use it (Worsfold, 2006). In this regard, the Internet presents great possibilities for communicating food safety information to the public. But media’s role has been largely overlooked in existing literature. When the lack of research is combined with consumers’ increasing interest in food safety (Food Safety News, 2016), the need to understand media’s effect is pressing.
To further the understanding of media’s role in influencing food safety communication outcome, three progressive studies were conducted. The first study explored consumers’ preferences, motivations, information needs, and information usage. The second study examined consumers’ experience interacting with websites used for food safety communication and mapped website characteristics to users’ perceptions. The third study investigated the relationships among website characteristics, perceptions, efficacies, and behavioral intention, and tested the impact of media on communication outcomes.
Results of Study 1 revealed that the Internet was consumers’ preferred media choice for food safety communication. Among Internet-based platforms, websites were most preferred. Media, information, and source characteristics interact in influencing consumers’ experience with the websites and later communication outcome. Thus, it is important to maintain or improve information quality while offering media functionalities that reduces users’ efforts in information seeking.
Study 2 showed that consumers go through a two-stage process in food safety communication. First, consumers are informed (usually passively) about an outbreak. Then, after the risks and threat are evaluated, consumers become motivated and actively seek out additional information to make decisions and protect themselves. Additionally, in Study 2, the link between website characteristics and consumers’ efficacy perceptions was established. It was also discovered that the relationships among efficacy components were complex and probably nonlinear.
In Study 3, relationships among website characteristics, perceptions towards such characteristics, efficacy perceptions, and behavioral intention were evaluated and tested statistically. It was discovered that website characteristics, through efficacy perceptions, influence consumers’ intention to use the communicated information. The results offered support that media is indeed important and influential and that it works together with information quality to shape consumers’ behavioral intention. More specifically, features on websites that directly related to searchability (e.g. search box and site map) and saliency (specific information about foods and locations involved) were perceived to be most influential and should be specially considered in website design and maintenance
- …