A Domain-Adaptable Heterogeneous Information Integration Platform: Tourism and Biomedicine Domains.

In recent years, information integration systems have become very popular in mashup-type applications. Information sources are normally presented in an individual and unrelated fashion, and the development of new technologies to reduce the negative effects of information dispersion is needed. A major challenge is the integration and implementation of processing pipelines using different technologies promoting the emergence of advanced architectures capable of processing such a number of diverse sources. This paper describes a semantic domain-adaptable platform to integrate those sources and provide high-level functionalities, such as recommendations, shallow and deep natural language processing, text enrichment, and ontology standardization. Our proposed intelligent domain-adaptable platform (IDAP) has been implemented and tested in the tourism and biomedicine domains to demonstrate the adaptability, flexibility, modularity, and utility of the platform. Questionnaires, performance metrics, and A/B control groups’ evaluations have shown improvements when using IDAP in learning environmentspost-print2139 K

Natural Language Processing: Emerging Neural Approaches and Applications

This Special Issue highlights the most recent research being carried out in the NLP field to discuss relative open issues, with a particular focus on both emerging approaches for language learning, understanding, production, and grounding interactively or autonomously from data in cognitive and neural systems, as well as on their potential or real applications in different domains

Social Media Monitoring and Analysis: Multi-domain Perspectives

Social Media Platforms, such as Facebook or Twitter, are part of everyday life as powerful communication tools. They let users communicate anywhere-anytime, improve their own public image and readily share information. For this reason, a growing number of individuals such as professionals as well as companies have opened an account in one or more Social Media platforms. Due to the widespread use and growing numbers of users, a huge amount of data is generated every day. This information may play a crucial role in various decision-making processes. In this setting, research topics connected to monitoring and analysis of Social Media data are becoming increasingly important. The present work stems from data collection methodologies from different Social Media sources. It introduces the problems involved in storing semi-structured data, and in possible information gaps due to privacy policies. These facets are described according to the application domain as well as the Social Media platform. Subsequently, a theoretical generic architecture for handling data from Social Media sources is presented. We present three simplified versions of this architecture in three different domains: Online Reputation, Social Media Intelligence, and Opinion Mining in tourism. In the last part of the work, we introduce Social Media Analysis in these three domains. For the first, we present the project SocialTrends, a web application able to monitor “public” people on Facebook, Twitter, and YouTube. In the second, we introduce an innovative approach for measuring the interactions between users in public spaces such as Facebook (public-by-design). Finally, we present Tour-pedia, a web application that displays a sentiment map of tourist locations in several cities according to different categories (accommodation, restaurants, points of interest and attractions)

Sentiment Analysis of Textual Content in Social Networks. From Hand-Crafted to Deep Learning-Based Models

Aquesta tesi proposa diversos mètodes avançats per analitzar automàticament el contingut textual compartit a les xarxes socials i identificar les opinions, emocions i sentiments a diferents nivells d’anàlisi i en diferents idiomes. Comencem proposant un sistema d’anàlisi de sentiments, anomenat SentiRich, basat en un conjunt ric d’atributs, inclosa la informació extreta de lèxics de sentiments i models de word embedding pre-entrenats. A continuació, proposem un sistema basat en Xarxes Neurals Convolucionals i regressors XGboost per resoldre una sèrie de tasques d’anàlisi de sentiments i emocions a Twitter. Aquestes tasques van des de les tasques típiques d’anàlisi de sentiments fins a determinar automàticament la intensitat d’una emoció (com ara alegria, por, ira, etc.) i la intensitat del sentiment dels autors a partir dels seus tweets. També proposem un nou sistema basat en Deep Learning per solucionar el problema de classificació de les emocions múltiples a Twitter. A més, es va considerar el problema de l’anàlisi del sentiment depenent de l’objectiu. Per a aquest propòsit, proposem un sistema basat en Deep Learning que identifica i extreu l'objectiu dels tweets. Tot i que alguns idiomes, com l’anglès, disposen d’una àmplia gamma de recursos per permetre l’anàlisi del sentiment, a la majoria de llenguatges els hi manca. Per tant, utilitzem la tècnica d'anàlisi de sentiments entre idiomes per desenvolupar un sistema nou, multilingüe i basat en Deep Learning per a llenguatges amb pocs recursos lingüístics. Proposem combinar l’ajuda a la presa de decisions multi-criteri i anàlisis de sentiments per desenvolupar un sistema que permeti als usuaris la possibilitat d’explotar tant les opinions com les seves preferències en el procés de classificació d’alternatives. Finalment, vam aplicar els sistemes desenvolupats al camp de la comunicació de les marques de destinació a través de les xarxes socials. Amb aquesta finalitat, hem recollit tweets de persones locals, visitants i els gabinets oficials de Turisme de diferents destinacions turístiques i es van analitzar les opinions i les emocions compartides en ells. En general, els mètodes proposats en aquesta tesi milloren el rendiment dels enfocaments d’última generació i mostren troballes apassionants.Esta tesis propone varios métodos avanzados para analizar automáticamente el contenido textual compartido en las redes sociales e identificar opiniones, emociones y sentimientos, en diferentes niveles de análisis y en diferentes idiomas. Comenzamos proponiendo un sistema de análisis de sentimientos, llamado SentiRich, que está basado en un conjunto rico de características, que incluyen la información extraída de léxicos de sentimientos y modelos de word embedding previamente entrenados. Luego, proponemos un sistema basado en redes neuronales convolucionales y regresores XGboost para resolver una variedad de tareas de análisis de sentimientos y emociones en Twitter. Estas tareas van desde las típicas tareas de análisis de sentimientos hasta la determinación automática de la intensidad de una emoción (como alegría, miedo, ira, etc.) y la intensidad del sentimiento de los autores de los tweets. También proponemos un novedoso sistema basado en Deep Learning para abordar el problema de clasificación de emociones múltiples en Twitter. Además, consideramos el problema del análisis de sentimientos dependiente del objetivo. Para este propósito, proponemos un sistema basado en Deep Learning que identifica y extrae el objetivo de los tweets. Si bien algunos idiomas, como el inglés, tienen una amplia gama de recursos para permitir el análisis de sentimientos, la mayoría de los idiomas carecen de ellos. Por lo tanto, utilizamos la técnica de Análisis de Sentimiento Inter-lingual para desarrollar un sistema novedoso, multilingüe y basado en Deep Learning para los lenguajes con pocos recursos lingüísticos. Proponemos combinar la Ayuda a la Toma de Decisiones Multi-criterio y el análisis de sentimientos para desarrollar un sistema que brinde a los usuarios la capacidad de explotar las opiniones junto con sus preferencias en el proceso de clasificación de alternativas. Finalmente, aplicamos los sistemas desarrollados al campo de la comunicación de las marcas de destino a través de las redes sociales. Con este fin, recopilamos tweets de personas locales, visitantes, y gabinetes oficiales de Turismo de diferentes destinos turísticos y analizamos las opiniones y las emociones compartidas en ellos. En general, los métodos propuestos en esta tesis mejoran el rendimiento de los enfoques de vanguardia y muestran hallazgos interesa.This thesis proposes several advanced methods to automatically analyse textual content shared on social networks and identify people’ opinions, emotions and feelings at a different level of analysis and in different languages. We start by proposing a sentiment analysis system, called SentiRich, based on a set of rich features, including the information extracted from sentiment lexicons and pre-trained word embedding models. Then, we propose an ensemble system based on Convolutional Neural Networks and XGboost regressors to solve an array of sentiment and emotion analysis tasks on Twitter. These tasks range from the typical sentiment analysis tasks, to automatically determining the intensity of an emotion (such as joy, fear, anger, etc.) and the intensity of sentiment (aka valence) of the authors from their tweets. We also propose a novel Deep Learning-based system to address the multiple emotion classification problem on Twitter. Moreover, we considered the problem of target-dependent sentiment analysis. For this purpose, we propose a Deep Learning-based system that identifies and extracts the target of the tweets. While some languages, such as English, have a vast array of resources to enable sentiment analysis, most low-resource languages lack them. So, we utilise the Cross-lingual Sentiment Analysis technique to develop a novel, multi-lingual and Deep Learning-based system for low resource languages. We propose to combine Multi-Criteria Decision Aid and sentiment analysis to develop a system that gives users the ability to exploit reviews alongside their preferences in the process of alternatives ranking. Finally, we applied the developed systems to the field of communication of destination brands through social networks. To this end, we collected tweets of local people, visitors, and official brand destination offices from different tourist destinations and analysed the opinions and the emotions shared in these tweets

Analysis and assessment of a knowledge based smart city architecture providing service APIs

Abstract The main technical issues regarding smart city solutions are related to data gathering, aggregation, reasoning, data analytics, access, and service delivering via Smart City APIs (Application Program Interfaces). Different kinds of Smart City APIs enable smart city services and applications, while their effectiveness depends on the architectural solutions to pass from data to services for city users and operators, exploiting data analytics, and presenting services via APIs. Therefore, there is a strong activity on defining smart city architectures to cope with this complexity, putting in place a significant range of different kinds of services and processes. In this paper, the work performed in the context of Sii-Mobility smart city project on defining a smart city architecture addressing a wide range of processes and data is presented. To this end, comparisons of the state of the art solutions of smart city architectures for data aggregation and for Smart City API are presented by putting in evidence the usage semantic ontologies and knowledge base in the data aggregation in the production of smart services. The solution proposed aggregate and re-conciliate data (open and private, static and real time) by using reasoning/smart algorithms for enabling sophisticated service delivering via Smart City API. The work presented has been developed in the context of the Sii-Mobility national smart city project on mobility and transport integrated with smart city services with the aim of reaching a more sustainable mobility and transport systems. Sii-Mobility is grounded on Km4City ontology and tools for smart city data aggregation, analytics support and service production exploiting smart city API. To this end, Sii-Mobility/Km4City APIs have been compared to the state of the art solutions. Moreover, the proposed architecture has been assessed in terms of performance, computational and network costs in terms of measures that can be easily performed on private cloud on premise. The computational costs and workloads of the data ingestion and data analytics processes have been assessed to identify suitable measures to estimate needed resources. Finally, the API consumption related data in the recent period are presented

Development of Context-Aware Recommenders of Sequences of Touristic Activities

En els últims anys, els sistemes de recomanació s'han fet omnipresents a la xarxa. Molts serveis web, inclosa la transmissió de pel·lícules, la cerca web i el comerç electrònic, utilitzen sistemes de recomanació per facilitar la presa de decisions. El turisme és una indústria molt representada a la xarxa. Hi ha diversos serveis web (e.g. TripAdvisor, Yelp) que es beneficien de la integració de sistemes recomanadors per ajudar els turistes a explorar destinacions turístiques. Això ha augmentat la investigació centrada en la millora dels recomanadors turístics per resoldre els principals problemes als quals s'enfronten. Aquesta tesi proposa nous algorismes per a sistemes recomanadors turístics que aprenen les preferències dels turistes a partir dels seus missatges a les xarxes socials per suggerir una seqüència d'activitats turístiques que s'ajustin a diversos contextes i incloguin activitats afins. Per aconseguir-ho, proposem mètodes per identificar els turistes a partir de les seves publicacions a Twitter, identificant les activitats experimentades en aquestes publicacions i perfilant turistes similars en funció dels seus interessos, informació contextual i períodes d'activitat. Aleshores, els perfils d'usuari es combinen amb un algorisme de mineria de regles d'associació per capturar relacions implícites entre els punts d'interès de cada perfil. Finalment, es fa un rànquing de regles i un procés de selecció d'un conjunt d'activitats recomanables. Es va avaluar la precisió de les recomanacions i l'efecte del perfil d'usuari. A més, ordenem el conjunt d'activitats mitjançant un algorisme multi-objectiu per enriquir l'experiència turística. També realitzem una segona fase d'anàlisi dels fluxos turístics a les destinacions que és beneficiós per a les organitzacions de gestió de destinacions, que volen entendre la mobilitat turística. En general, els mètodes i algorismes proposats en aquesta tesi es mostren útils en diversos aspectes dels sistemes de recomanació turística.En los últimos años, los sistemas de recomendación se han vuelto omnipresentes en la web. Muchos servicios web, incluida la transmisión de películas, la búsqueda en la web y el comercio electrónico, utilizan sistemas de recomendación para ayudar a la toma de decisiones. El turismo es una industria altament representada en la web. Hay varios servicios web (e.g. TripAdvisor, Yelp) que se benefician de la inclusión de sistemas recomendadores para ayudar a los turistas a explorar destinos turísticos. Esto ha aumentado la investigación centrada en mejorar los recomendadores turísticos y resolver los principales problemas a los que se enfrentan. Esta tesis propone nuevos algoritmos para sistemas recomendadores turísticos que aprenden las preferencias de los turistas a partir de sus mensajes en redes sociales para sugerir una secuencia de actividades turísticas que se alinean con diversos contextos e incluyen actividades afines. Para lograr esto, proponemos métodos para identificar a los turistas a partir de sus publicaciones en Twitter, identificar las actividades experimentadas en estas publicaciones y perfilar turistas similares en función de sus intereses, contexto información y periodos de actividad. Luego, los perfiles de usuario se combinan con un algoritmo de minería de reglas de asociación para capturar relaciones entre los puntos de interés que aparecen en cada perfil. Finalmente, un proceso de clasificación de reglas y selección de actividades produce un conjunto de actividades recomendables. Se evaluó la precisión de las recomendaciones y el efecto de la elaboración de perfiles de usuario. Ordenamos además el conjunto de actividades utilizando un algoritmo multi-objetivo para enriquecer la experiencia turística. También llevamos a cabo un análisis de los flujos turísticos en los destinos, lo que es beneficioso para las organizaciones de gestión de destinos, que buscan entender la movilidad turística. En general, los métodos y algoritmos propuestos en esta tesis se muestran útiles en varios aspectos de los sistemas de recomendación turística.In recent years, recommender systems have become ubiquitous on the web. Many web services, including movie streaming, web search and e-commerce, use recommender systems to aid human decision-making. Tourism is one industry that is highly represented on the web. There are several web services (e.g. TripAdvisor, Yelp) that benefit from integrating recommender systems to aid tourists in exploring tourism destinations. This has increased research focused on improving tourism recommender systems and solving the main issues they face. This thesis proposes new algorithms for tourism recommender systems that learn tourist preferences from their social media data to suggest a sequence of touristic activities that align with various contexts and include affine activities. To accomplish this, we propose methods for identifying tourists from their frequent Twitter posts, identifying the activities experienced in these posts, and profiling similar tourists based on their interests, contextual information, and activity periods. User profiles are then combined with an association rule mining algorithm for capturing implicit relationships between points of interest apparent in each profile. Finally, a rule ranking and activity selection process produces a set of recommendable activities. The recommendations were evaluated for accuracy and the effect of user profiling. We further order the set of activities using a multi-objective algorithm to enrich the tourist experience. We also carry out a second-stage analysis of tourist flows at destinations which is beneficial to destination management organisations seeking to understand tourist mobility. Overall, the methods and algorithms proposed in this thesis are shown to be useful in various aspects of tourism recommender systems

The effect of company responses to social media negative word of mouth: A text mining approach

Word-of-mouth (WOM) is emerging in importance for brand reputation and understanding of consumer behavior. Motivations to engage in WOM has been largely studied in marketing literature. How companies respond to WOM online was accounted in marketing literature to deliver distinguishing managerial response strategies to brands. This research project focuses on identifying which response strategy is the most crucial to make customers satisfied after a negative WOM. Text mining and sentiment analysis were used in order to draw conclusions from actual online consumer behavior. Negative WOM (NWOM) was extracted from different brand pages on Facebook, as well as the responses from the companies to these NWOM and the reaction from the NWOM’s writer to the brand’s response. A literature-based framework using Davidow's Facilitation, Apology and Attentiveness, and Benoit's Corrective Action was tested on the data. Further moderation analysis was conducted to test effects of NWOM’s polarity and industry on the relationship between the responses and satisfaction. Results reveal that Facilitation is important to response satisfaction. Whenever brands re-directed original NWOM writers to formal complaint means, their satisfaction increased. This was especially true for hospitality and e-commerce industries. Reversely, for hospitality and e-commerce industries, Apology had a negative impact on response satisfaction. Results yielded that Attentiveness decreased response satisfaction when polarity was a moderator. Managers should provide effective means for consumers to voice their disappointment and not rely on apologies alone. Future research should tackle more in depth the intricacies of languages and the distinction of complainers and brand haters on response strategies.O word-of-mouth (WOM) está a crescer em importância no ramo da reputação da marca e a compreensão do comportamento do consumidor. As motivações para engajar em WOM tem sido amplamente estudado na literatura de marketing. A forma como as empresas respondem ao WOM online foi contabilizado na literatura para fornecer às marcas estratégias de resposta diferenciadas. Este projeto concentra-se em identificar qual a estratégia mais crucial para satisfazer os clientes. O método escolhido foi o text mining e sentiment analysis devido à necessidade na literatura de obter respostas sobre comportamentos reais de consumidores. Extraímos WOM negativo (NWOM) de diferentes páginas de marcas no Facebook, as suas respostas e a reação dos escritores do NWOM a essas respostas. Um modelo da literatura utilizando Facilitation, Apology, Attentiveness de Davidow e Corrective Action de Benoit, foi construído. Análises de moderação foram realizadas para testar os efeitos da polaridade e da indústria da NWOM na relação entre os tipos de respostas e a satisfação. Os resultados revelam que Facilitation é importante para a satisfação. Quando as marcas redirecionavam os escritores da NWOM para meios formais de reclamação, a sua satisfação aumentava. Revela-se verdade para as indústrias de hospitalidade e e-commerce. Adicionalmente, Apology teve impacto negativo na satisfação. Attentiveness diminui a satisfação quando a polaridade é moderador. Os gestores devem construir melhores meios de reclamações e não contar somente nas suas desculpas. Futuros investigadores devem abordar a complexidade das línguas e a distinção entre escritores de reclamações e aversão à marca nas estratégias de resposta

A review of the role of sensors in mobile context-aware recommendation systems

Recommendation systems are specialized in offering suggestions about specific items of different types (e.g., books, movies, restaurants, and hotels) that could be interesting for the user. They have attracted considerable research attention due to their benefits and also their commercial interest. Particularly, in recent years, the concept of context-aware recommendation system has appeared to emphasize the importance of considering the context of the situations in which the user is involved in order to provide more accurate recommendations. The detection of the context requires the use of sensors of different types, which measure different context variables. Despite the relevant role played by sensors in the development of context-aware recommendation systems, sensors and recommendation approaches are two fields usually studied independently. In this paper, we provide a survey on the use of sensors for recommendation systems. Our contribution can be seen from a double perspective. On the one hand, we overview existing techniques used to detect context factors that could be relevant for recommendation. On the other hand, we illustrate the interest of sensors by considering different recommendation use cases and scenarios

5th International Conference on Advanced Research Methods and Analytics (CARMA 2023)

Research methods in economics and social sciences are evolving with the increasing availability of Internet and Big Data sources of information. As these sources, methods, and applications become more interdisciplinary, the 5th International Conference on Advanced Research Methods and Analytics (CARMA) is a forum for researchers and practitioners to exchange ideas and advances on how emerging research methods and sources are applied to different fields of social sciences as well as to discuss current and future challenges.Martínez Torres, MDR.; Toral Marín, S. (2023). 5th International Conference on Advanced Research Methods and Analytics (CARMA 2023). Editorial Universitat Politècnica de València. https://doi.org/10.4995/CARMA2023.2023.1700