ADVISE: Symbolism and External Knowledge for Decoding Advertisements

In order to convey the most content in their limited space, advertisements embed references to outside knowledge via symbolism. For example, a motorcycle stands for adventure (a positive property the ad wants associated with the product being sold), and a gun stands for danger (a negative property to dissuade viewers from undesirable behaviors). We show how to use symbolic references to better understand the meaning of an ad. We further show how anchoring ad understanding in general-purpose object recognition and image captioning improves results. We formulate the ad understanding task as matching the ad image to human-generated statements that describe the action that the ad prompts, and the rationale it provides for taking this action. Our proposed method outperforms the state of the art on this task, and on an alternative formulation of question-answering on ads. We show additional applications of our learned representations for matching ads to slogans, and clustering ads according to their topic, without extra training.Comment: To appear, Proceedings of the European Conference on Computer Vision (ECCV

Move Forward and Tell: A Progressive Generator of Video Descriptions

We present an efficient framework that can generate a coherent paragraph to describe a given video. Previous works on video captioning usually focus on video clips. They typically treat an entire video as a whole and generate the caption conditioned on a single embedding. On the contrary, we consider videos with rich temporal structures and aim to generate paragraph descriptions that can preserve the story flow while being coherent and concise. Towards this goal, we propose a new approach, which produces a descriptive paragraph by assembling temporally localized descriptions. Given a video, it selects a sequence of distinctive clips and generates sentences thereon in a coherent manner. Particularly, the selection of clips and the production of sentences are done jointly and progressively driven by a recurrent network -- what to describe next depends on what have been said before. Here, the recurrent network is learned via self-critical sequence training with both sentence-level and paragraph-level rewards. On the ActivityNet Captions dataset, our method demonstrated the capability of generating high-quality paragraph descriptions for videos. Compared to those by other methods, the descriptions produced by our method are often more relevant, more coherent, and more concise.Comment: Accepted by ECCV 201