The dynamic predictive power of company comparative networks for stock sector performance

As economic integration and business connections increase, companies actively interact with each other in the market in cooperative or competitive relationships. To understand the market network structure with company relationships and to investigate the impacts of market network structure on stock sector performance, we propose the construct of a company comparative network based on public media data and sector interaction metrics based on the company network. All the market network structure metrics are integrated into a vector autoregression model with stock sector return and risk. Several findings demonstrate the dynamic relationships that exist between sector interactions and sector performance. First, sector interaction metrics constructed based on company networks are significant leading indicators of sector performance. Interestingly, the interactions between sectors have greater predictive power than those within sectors. Second, compared with the company closeness network, the company comparative network, which labels the cooperative or competitive relationships between companies, is a better construct to understand and predict sector interactions and performance. Third, competitive company interactions between sectors impact sector performance in a slower manner than cooperative company interactions. The findings enrich financial studies regarding asset pricing by providing additional explanations of company/sector interactions and insights into company management using industry-level strategies

A machine learning approach to the digitalization of bank customers: evidence from random and causal forests

Understanding the digital jump of bank customers is key to design strategies to bring on board and keep online users, as well as to explain the increasing competition from new providers of financial services (such as BigTech and FinTech). This paper employs a machine learning approach to examine the digitalization process of bank customers using a comprehensive consumer finance survey. By employing a set of algorithms (random forests, conditional inference trees and causal forests) this paper identities the features predicting bank customers’ digitalization process, illustrates the sequence of consumers’ decision-making actions and explores the existence of causal relationships in the digitalization process. Random forests are found to provide the highest performance–they accurately predict 88.41% of bank customers’ online banking adoption and usage decisions. We find that the adoption of digital banking services begins with information-based services (e.g., checking account balance), conditional on the awareness of the range of online services by customers, and then is followed by transactional services (e.g., online/mobile money transfer). The diversification of the use of online channels is explained by the consciousness about the range of services available and the safety perception. A certain degree of complementarity between bank and non-bank digital channels is also found. The treatment effect estimations of the causal forest algorithms confirm causality of the identified explanatory factors. These results suggest that banks should address the digital transformation of their customers by segmenting them according to their revealed preferences and offering them personalized digital services. Additionally, policymakers should promote financial digitalization, designing policies oriented towards making consumers aware of the range of online services available.FUNCAS Foundation PGC2018 - 099415 - B - 100 MICINN/FEDER/UEJunta de Andalucia P18RT-3571 P12.SEJ.246