Think You Know Ketchup, Think Again

This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree

Minor League Baseball Is All About Being Entertained

When attending Minor League baseball games many fans are not as interested in the baseball game as they are to the entertainment experience associated with the game.  They are attending the baseball game to be entertained.   Many fans don’t actually watch and completely understand the baseball game; they come for the whole entertainment experience.  They attend to watch the people, eat good food, drink, be around friends, feel a sense of belonging, and to watch the sports contest.  The fans expect to enjoy themselves in a fun, clean, and hassle free environment.  At the end of the game many fans don’t really care who won the game as long as it was fun.  Seventy-six percent of the fans surveyed at the ballpark said they attended the game to be entertained, but do not attend often.  Minor League baseball teams play a 150 game season with 75 home games.  Fifty-nine percent of the fans attend less than five games a season or seven percent of the games of the home games.  Seventy-nine percent of the fans attend less than thirteen percent of the home games.  The fans are not returning to the ballpark often, why?  They may not be having enough fun compared with all the other entertainment choices available.  There is also a limited amount of true baseball fans with only five percent of the fans attending more than half of the home games.  It’s time to start focusing on all those fans of entertainment, providing them opportunity to be entertained at a Minor League baseball game.&nbsp

Gameday Food and Beverage: The Perspective of College Football Fans

This study examines sport spectators’ food and beverage experience through the lens of service quality, targets of quality, and standards of quality in sport-based services. Both qualitative and quantitative data were collected from 1,495 adults attending at least one American college football game. Thematic analysis produced five themes of price, variety, quality, service, and amenities while comparison analysis found several demographic differences. Findings reveal food and beverage to be critical in overall experience at sporting events. The overwhelming majority of comments were negative and findings provide feedback as to how important this aspect of the game experience is

Spartan Daily, October 7, 2015

Volume 145, Issue 19https://scholarworks.sjsu.edu/spartandaily/8928/thumbnail.jp

The Cowl - v. 72 - n. 6 - Oct 11, 2007

The Cowl - student newspaper of Providence College. Volume 72 - Number 6 - October 11, 2007. 24 pages

Spartan Daily March 1, 2011

Volume 136, Issue 18https://scholarworks.sjsu.edu/spartandaily/1125/thumbnail.jp

Spartan Daily, March 24, 2016

Volume 146, Issue 24https://scholarworks.sjsu.edu/spartan_daily_2016/1022/thumbnail.jp