Social Problems of Tobacco Marketing in Southwestern Nigeria: A Behavioral Study

Tobacco industries has always shown much interest in marketing their line of products and have been very successful in portraying smoking as a socially acceptable behavior to billions of people throughout the world. Studies have shown in developed nations that tobacco marketing leads to the onset of smoking among adolescents; in Nigeria no such study has been done. The purpose of this research is to assess the potential influence of tobacco marketing on tobacco consumption and its effects on the society and among residents in the southwestern region of Nigeria. The survey was designed in which thirty-six items, self-administered questionnaire was administered to six hundred people in southwestern Nigeria using a cross-sectional design. The study involved 436 males (72.7%) and 164 females (27.3%). Of these, 336 came from rural areas and 264 came from urban areas respectively. Some 337 respondents (56.2%), indicated that they were influenced by tobacco marketing to smoke, while 263 (43.8%) indicated that they were not influenced. Chi square statistic was used to test the null hypotheses. The result shows a positive significant relationship that supports the notion that tobacco marketing has a positive influence on tobacco consumption in the study areas. This study also revealed that more males in the urban area are being influenced by tobacco marketing to smoke

The Process of Habit Formation In IS Post-adoption

This paper proposes a process model for habit formation in IS post-adoption. On the basis of extant literature (in IS and other fields), we provide insights into five important constructs that play a role in the formation of IS-use habits: satisfaction, reinforcement, frequency, extent of use, and stability in context. Our proposed model is dynamic in nature and highlights the relative roles of habit and intention as antecedents of IS post-adoption use. The proposed model was developed in three phases. Phase I explains the initial interaction of users with the system, which may pave the way to habit formation. Phase II sheds light on the actual development of habits and highlights the balance between habits and intention as antecedents of IS use. Phase III provides insights on how a habit can crystallize. The paper closes with a discussion of implications for researchers and practitioners

Effects of user experience on user resistance to change to the voice user interface of an in‑vehicle infotainment system: Implications for platform and standards competition

This study examines the effects of user experience on user resistance to change—particularly, on the relationship between user resistance to change and its antecedents (i.e. switching costs and perceived value) in the context of the voice user interface of an in-vehicle infotainment (IVI) system. This research offers several salient findings. First, it shows that user experience positively moderates the relationship between uncertainty costs (one type of switching cost) and user resistance. It also negatively moderates the association between perceived value and user resistance. Second, the research test results demonstrate that users with a high degree of prior experience with the voice user interface of other smart devices exhibit low user resistance to change to the voice user interface in an IVI system. Third, we show that three types of switching costs (transition costs, in particular) may directly influence users to resist a change to the voice user interface. Fourth, our test results empirically demonstrate that both switching costs and perceived value affect user resistance to change in the context of an IVI system, which differs from the traditional IS research setting (i.e. enterprise systems). These findings may guide not only platform leaders in designing user interfaces, user experiences, and marketing strategies, but also firms that want to defend themselves from platform envelopment while devising defensive strategies in platform and standards competition

THE ANTECEDENTS OF AN INDIVIDUAL\u27S COMMITMENTS TOWARD CONTINUOUSLY USING SOCIAL NETWORK SITE

The Social network sites (SNS) has been rapid diffusion around the world. With the increasing importance of SNS, continuance intention also becomes a popular issue in the SNS context. SNS providers have to maintain better relationships with users and make individuals continue to use their sites. Based on this phenomenon, the objective of this study is to gain a better understanding of the continuance intention of SNS through examining the effects of commitments. Specifically, followed Meyer and Allen’s three-component model of commitment, we develop a theoretical model to understand the factors that influence normative, affective and continued commitment and investigate the effects of commitments on continuance intention in the SNS context. Through a survey-based empirical investigation, we anticipate the results to enhance our existing knowledge on continuance intention in the SNS context

Why continue sharing: determinants of behavior in collaborative economy services

La economía colaborativa está revolucionando la forma en que los consumidores utilizan los bienes y servicios. En nuestro estudio modificamos y ampliamos el modelo de confirmación de expectativas para determinar los factores motivacionales que impulsan la satisfacción y la intención de continuar usando los servicios de viajes colaborativos. Más importante aún, agregamos el valor social como un factor adicional. En este estudio fueron encuestados usuarios españoles experimentados de BlaBlaCar. La calidad del servicio, la utilidad percibida, la confianza y el valor social son determinantes de la satisfacción de los usuarios experimentados y, a través de ella, de la intención de continuar usando; mientras que no es el caso para el impacto ambiental ni para los beneficios económicos. Además, la confianza afecta directamente a la intención de continuar. Estos resultados tienen implicaciones gerenciales relevantes, mostrando que los usuarios de algunos servicios colaborativos están motivados por otros factores además de los económicos.The sharing economy is revolutionizing the way consumers use goods and services. In our study we modify and extend the expectation confirmation model to determine the motivational factors which drive the satisfaction and continue intention to use ridesharing services. Most importantly, we add social value as an additional factor to those previously studied in the literature. We apply our model in a survey among experienced Spanish users of BlaBlaCar. Service quality, perceived usefulness, trust and social value are determinants of satisfaction of experienced users and through it, of intention to continuance; while it is the case neither for environmental impact nor for economic benefits. Additionally, trust affects directly continuance. These results have relevant managerial implications, showing that users of some sharing services are motivated by other factors than purely economic

Investigating Information Systems Infusion and the Moderating Role of Habit: A User Empowerment Perspective

Organizations have made significant investments in information systems (IS) implementation. However, more than half of these IS implementations have reported failures due to underutilization. Although it is known that IS infusion is required for realizing expected returns on investments, most IS research has focused on initial adoption and continuance with only a handful examined infusion. These few IS infusion studies have produced inconclusive results as they have employed models and factors that are used for adoption and continued use. Compare to adoption and continuance, IS infusion requires authentic motivation of users. Thus, this study examines IS infusion using user empowerment as the authentic motivation based on the psychological empowerment theory which can explain employee’s behavior beyond management prescription. Results show that the four user empowerment dimensions have significant effects on the three IS infusion subtypes. Further, results show that habit attenuates the importance of user competence for extended use and integrative use but reinforces the importance of usage meaning for extended use and user self-determination for integrative use. This study advances our theoretical understanding of IS infusion and offers suggestions to organizations in achieving IS infusion

Exploring Online Repeat Purchase Intentions: The Role of Habit

By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers. Prior research on online behavior continuance models perceived usefulness, trust, satisfaction, and perceived value as the major determinants of continued adoption or loyalty, overlooking the important role of habit. Building on previous work in other disciplines, we define habit in the context of online shopping as the extent to which buyers tend to shop online automatically because of learning. Using recent work on the continued usage of IS (IS continuance) and repeat purchase, we have developed a model suggesting that repeat purchase intention is not only a consequence of trust and switching cost, but also of habit. In particular, in our research model, we propose that online shopping habit moderate the influence of trust such that its importance in determining repeat purchase intention decreases as the online shopping behavior takes on a more habitual nature. Integrating prior research on habit, IS continuance, and repeat purchase further, we suggest how antecedents of repeat purchase intention relate to drivers of habitualization. Data collected from 462 of Yahoo!Kimo shopping center’s customers provide strong support for the research model. Results indicate that higher level of habit deflated trust’s effect on repeat purchase intention. The data also show that satisfaction and familiarity are key to habit formation and thus relevant in the context of online repeat purchase

Store Format Choice in an Evolving Market . A TPB Approach

<div align=justify>The store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store choice modeling has been primarily done in the random utility theory framework, which however is a neo-economics based view of choice decision that ignores the psychological and behavioral aspects of this planned behavior. The store format choice for bulk grocery purchase despite being a rational context has not been conceptualized in the most accepted construct in attitude behavior, the Theory of Planned Behavior (TPB). Attitude-behavior linkage has been studied extensively in literature but there is still no consensus on the components of attitude, their interrelationship and resultant impact on conation. The Theory of Reasoned Action has evolved over time to incorporate perceived behavioral control and past behavior to improve its explanatory capacity as TPB; however, it has maintained its unidimensionalist approach and has not tested affect and cognition independently for its impact on behavior. It may therefore be relevant to explore the possibility of testing the proposed Converging framework of Affect and Cognition and comment on the relationship of the structural components of attitude and its impact on format choice. The impact of past behavior on future behavior in Theory of Planned Behavior has been ambiguous while there has not been much emphasis on the quality of past experience. The current research takes up the past experience quality and tests it in the attitude behavior relationship as an antecedent of actual behavior. This paper conceptualizes the store format choice behavior in the Theory of Planned Behavior framework by exploring the strength of attitude-behavior relationship mediated through behavioral intention and its impact on format choice as also the independent role of affect and cognition on the format choice.</div>

The Role of Habit in Information Security Behaviors

The purpose of this present study is to understand the role of habit in information security behaviors. The automatic aspect of habit and its impact on secure behavior and the intention-behavior relationship was explored in this dissertation through the lens of protection motivation theory. Three secure behaviors were selected for the investigation after following a rigorous process to identify habitual secure behaviors. The three behaviors that were investigated are: locking the PC when leaving it unattended, verifying the recipient email addresses before sending email and visiting only verified websites. Separate pilot studies were conducted for each of the behaviors followed by a main investigation. Habit was measured with a first-order reflective and second-order formative scale that captured the multidimensional aspects of habit: Lack of Awareness, Uncontrollability and Mental Efficiency. Data were collected for each of the behaviors separately via separate online surveys using Amazon Mechanical-Turk. The results of the data analyses indicate that habit significantly influence the performance of secure behavior while negatively moderating the intention-behavior relationship for each of the three behaviors. The findings also confirm that when certain behaviors are habitual, the cognitive resources needed to make decisions on performing behavior reduce. Several alternate models were analyzed as a part of the post hoc phase of the study. The findings of this study provide several contributions to the IS research and practice. This study investigated the role of habit in an information security context using a second-order formative scale. The findings indicate that habit play a significant role in the performance of secure behaviors and verifies the relationship between intention and behavior in an information security context. The findings provide directions to organizations in understanding habits of their employees and to foster positive habits while breaking negative habits. The findings of this study provide several future research directions and highlight the importance of further exploration of habit in an information security context

Environmental Education in the Public Sphere: Comparing Practice with Psychosocial Determinants of Behavior and Societal Change

Environmental education of the general public is widely practiced by a variety of types of organizations. Dedicated environmental groups, nature centers, zoos, parks, and other entities work on issues ranging from local threats to air, water, and habitat to global problems such as climate change and deforestation. A great deal of those efforts focus largely on providing information and raising awareness. Behavioral research and change models, however, suggest other factors are important in order to effect change on an individual, regional, or societal level. An analysis of environmental education in practice, examining methods and materials in use, showed the degree to which there were alignments between the content and psychosocial determinants of change, as well as how actions related to change theories. This mixed-methods study of groups doing environmental education in the public sphere compared their practices with the factors shown to help predict pro-environmental behavior, why people change their actions and habits. Through this survey research and multiple case study, increased knowledge and understanding can help inform future efforts at change on critical local, national, and world environmental problems. It can also lead to further research into environmental education, using behavior and change theories