Impact of Social Media on the Success of Technological Entrepreneurial Ventures

Business methods and practices have changed due to development in the technology. The tools of technology have brought a paradigm shift in the business techniques. Social media has now become a significant factor for the entrepreneurs. Social media is the vital dependency factor of entrepreneurial growth and development. The paper discusses the impact of Social Media on the success of technological entrepreneurial ventures in Pakistan. The sample of research includes the entrepreneurial ventures of software industry in Pakistan. The research purpose is to study the impact of social media practices of marketing, branding, networking and communication on the business success. Questionnaire based study is carried out to collect the data from software entrepreneurial ventures to test the hypothesis of research. Statistical analysis is performed on the data to study the association between success and social media. The results show that strong impact of social media is found on the success of entrepreneurial ventures. The strongest significant relationship is found between social media communication and networking with the technological entrepreneurial growth and success. Keywords: Technology Entrepreneurship, Social Media, Entrepreneurial Success, Social Media Practices, Technological Entrepreneurial Venture

Rising trend in social media usage by women entrepreneurs across the globe to unlock their potentials for business success

Dwindling circulation of traditional media such as television, radio, newspapers and magazines has resulted from the growth of adapting digital technology and tools that involve the internet. The practice of surfing the web 2.0 to obtain real time information instantly, has led to the rise of an ever more connected infrastructure atmosphere globally. Digital marketing and online trading through e-commerce and m-commerce platforms is applied in these interconnected environment; it involves wide variety of approaches, whose success depends on the user-centric and interrelated approach to technology. A new type of media has been enabled with the use of the Internet and the World Wide Web. Marketers are realising the power of the Internet, as a communication platform and a way of following conversation since the past two decades. In marketing, strategy starts on the outside, considering the needs and expectations of the consumer and moving inwards to the root of the brand’s identity, to see where the business can gain advantage and add value. The study of Social Media Platforms and their impact in unlocking the financial success of the women entrepreneurs globally has been widely observed and quite vital to the new generation of gender based ventures that are digitally driven through the use of technology. This type of development through which women adapt and utilise Social Media platforms promotes the creation of a new revolution of modern digital entrepreneurial culture, by changing the female society from a technologically challenged to a technologically savvy one that changes their mind-set from the job seeking culture to embrace a job creating one, through opportunities that are made available by the use of Social Media Platforms and the Internet. Both formal and informal women owned ventures have been observed to adopt social media platforms to grow their communities as a medium for keeping in touch and getting current and ground feedback on products or services from existing and prospective clients

Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes

Purpose: Drawing on the example of car manufacturer Tesla and its early investor Elon Musk, the purpose of this paper is to explore the connection between the personal communication activities of influential entrepreneurs on social media, the emergence of parasocial interactions (PSIs) and the related communication outcomes for the company. Design/methodology/approach: This paper conducted an online survey, recruiting 207 participants via purposive sampling. Partial least square path modeling and an independent t-test were conducted to test hypotheses. Findings: The results of this paper show that following entrepreneurs' personal social media activities amplifies PSIs, which in turn positively impact the company's communication outcomes. Organization-public relationships and purchase intentions are improved by PSI. Originality/value: To the best of the authors’ knowledge, this is one of the first studies that connects the personal and the organizational level in exploring entrepreneurial marketing. The results show that Elon Musk acts as an influential entrepreneur to effectively promote communication outcomes for Tesla. This paper illuminates the potential of entrepreneurs' personal social media activities to support the success of their ventures

Getting Local: How Nonprofit News Ventures Seek Sustainability

Examines eight nonprofit news ventures' mission, audience, reach, and social impact; revenue generation and diversification; and organizational adaptability, innovation, and resource allocation as critical elements of long-term sustainability

From Seed to Impact: Building the Foundations for a High-Impact Social Entrepreneurship Ecosystem

In this paper GSEN has collaborated with its global network of intermediary organisations to conduct one of the first dedicated investigations into support for early-stage social entrepreneurs. It draws on the data and experiences of 33 GSEN members to uncover the methodologies they use, as well as the opportunities and benefits of joining forces within a network

Venture Philanthropy- the Evolution of High Engagement Philanthropy in Europe.

This article looks at venture philanthropy and the Evolution of High Engagement Philanthropy in Europe

Enterprising Nonprofits: Revenue Generation in the Nonprofit Sector

Nonprofit managers who develop social purpose ventures to generate revenues to support a social mission have limited opportunities to share their experiences with others in the field or to learn from the experiences of others. Many nonprofit managers also have modest business backgrounds. Yet, despite these challenges, the movement toward income generationby nonprofits continues to grow. Some of these ventures succeed, yet many more fail to meet either their social or financial goals. Clearly, the field lacks well-defined criteria, standards, and strategies for achieving success in this area. The potential payoff from the diffusion of learningappears to be substantial. This paper offers a first step in the process.Much has been written in the past twenty years about nonprofit organizations' attempts to look beyond traditional funding sources and initiate earned-income ventures. At the same time, there is little data available that formally documents either the incidence or the character of theseventures. Perhaps most unfortunately, we know little about what constitutes success and failure for a nonprofit enterprise.To address some of these questions, in the fall of 2000, The Pew Charitable Trusts commissioned the authors to survey the landscape of enterprise in the nonprofit sector. The survey was posted online, on a web site available to all interested nonprofit organizations, and publicizedthrough a variety of print and online media such as The Chronicle of Philanthropy, The Foundation Center, and other electronic newsletters and promotional news sources. The announcement inviting nonprofit organizations to participate was worded to encourage responses from a broadspectrum of nonprofits, including small to large nonprofits, organizations currently running profit-making businesses, those who are no longer operating profit-making businesses, and those who have never run such ventures

From Outsourcing to Innovation: How Nonprofit/Commercial Media Partnerships Can Help Fill the News Gap

Suggests bolstering collaboration between nonprofit and for-profit media by strengthening practices that prepare nonprofits for partnerships and public policies designed to incentivize innovation. Explores strategic business models and community building

Gender and the construction of identity within climate technology innovation in Kenya

This paper undertakes an analysis of the discursive construction of the entrepreneurial identity within media on climate technology(CT) innovation in Kenya. Using the STEPS pathways approach along side a post-structuralist feminist identity framework, it explores the way that the narrative of entrepreneur-led innovation may include or exclude the framings of particular actors. The paper draws on ideas of antagonism in identity construction, legitimacy, and access to resources, in order to identify those actors that may perceive themselves as, or be perceived as, more or less legitimate as CT entrepreneurs, thus being more or less likely to gain access to resources for CT innovation. Although the climate technology entrepreneur aligns in some ways with more normatively feminine notions of the caring social entrepreneur, overall the CT entrepreneur remains a masculine identity. Women are underrepresented in media portrayals of CT entrepreneurship.Further, portrayals of women CT entrepreneurs tend to question their legitimacy, depicting them as either requiring the support of men, or as taking up masculine characteristics in order to gain credibility. The paper demonstrates that this might translate into more favourable attitudes towards men CT entrepreneurs when seeking access to institutional support. It recommends further research into the capacity for CT entrepreneurship to effectively incorporate marginalised framings, and where entrepreneurship will fail to meet their needs, it calls for increased support for appropriate alternative processes of climate technology innovation

Encouraging Social Innovation Through Capital: Using Technology to Address Barriers

Outlines how technology can help foster a robust capital market for public education innovation by improving content, linking technology with face-to-face networks, and streamlining transactions. Suggests steps for government, foundations, and developers