Business Success for Sustainability Indicator Development of One Tambon One Product

The objective of this research was to develop indicators and conduct a confirmatory factor analysis for successful sustainable business among OTOP product entrepreneurs, checking the agreement of the developed model with empirical data. The determination of the appropriate sample size for 1-5 star OTOP operators in 6 regions of Thailand was derived from a proportional stratified random sampling. It was determined that a sample group of 500 OTOP entrepreneurs would be suitable. A questionnaire was developed and used as a tool for data collection, while confirmatory factor analysis (CFA) and exploratory factor analysis (EFA) were carried out by computer program and AMOS. The results showed that there were 9 indicators and 45 sub-elements for sustainable business success in the context of OTOP products. These indicators were ranked in order of importance to be the environment, communication, products, personnel, innovation, processes, price, knowledge, and leadership, respectively.The model of indicators for sustainable business success among OTOP products was found to be in good agreement with the empirical data with the chi-square goodness of fit equal to 647.377, with degrees of freedom (df) = 637, p = 0.379, GFI = 0.95, CFI = 0.99, NFI = 0.96, TLI = 0.99, and RMSEA = 0.00

Gender Effects in Directed versus Incidental Learning in a 3D Virtual World Simulation

Virtual worlds have the potential to enable and enhance online learning outcomes. Because learning in three-dimensional (3D) designed learning spaces depends on learners’ spatial processing abilities, we need to understand how these abilities may affect online learning outcomes. Building on the hunter-gatherer theory of gender difference in spatial abilities, we examined how gender interacts with learning type (directed vs. incidental) to affect learning in virtual world (VR) simulations of objects. Specifically, we theorized that men’s and women’s spatial abilities would lead to differential outcomes based on the type of learning that the instructor designed. Using a between-subjects 2 x 2 factorial design (directed vs. incidental learning and male vs. female), we found that incidental learning benefited women and that directed learning benefited men. Our findings counter the traditional view that males outperform females in learning tasks that engage spatial abilities in a virtual world. We urge educators to consider such gender effects on learning when employing VR simulations of objects

The Role of Digital Technologies Regarding Employee Intrapreneurial and Innovative Behavior

Drawing on a resource perspective, this thesis scrutinizes the role of digital technologies regarding employee intrapreneurial and innovative behavior. This is done by conducting four independent empirical studies which examine how digital technologies foster and inhibit employee intrapreneurial and innovative behavior. The first study investigates employee-perceived information technology support for innovation, work overload, and invasion of privacy as mediators of the relationship between digital affordances and employee corporate entrepreneurship participation likelihood. The second study examines the relationship between digital technology support and employee intrapreneurial behavior and how this relationship is moderated by management support for innovation and intrapreneurial self-efficacy. Analyzing employee techno-work engagement and employee-perceived techno-strain as mediators, the third study investigates the relationships of employee-perceived digital technology usefulness and complexity with employee innovative performance. Finally, the fourth study examines the indirect effects of perceived daily techno-support and techno-stressors on daily employee innovative behavior through daily high-activated moods. Findings revealed digital affordances to foster employee corporate entrepreneurship participation likelihood through employee-perceived information technology support for innovation and reduced work overload perceptions. Support by different digital technologies was also found to promote employee intrapreneurial behavior, but its relative impact varied with different levels of management support for innovation and intrapreneurial self-efficacy. Moreover, employee-perceived digital technology usefulness fostered employee innovative performance through employee techno-work engagement, while employee-perceived digital technology complexity had negative sequential indirect effects through employee-perceived digital technology usefulness and employee-perceived techno-strain on the one hand and employee techno-work engagement on the other hand. Perceived daily techno-support had a beneficial effect through daily high-activated positive mood. Perceived daily techno-stressors fostered daily employee innovative behavior through daily high-activated negative mood but inhibited that behavior through daily high-activated positive mood. Thus, findings indicate that by offering potentials for both resource gains and losses, digital technologies might be a double-edged sword for employee intrapreneurial and innovative behavior. Hence, with this, the thesis advances the research on employee intrapreneurial and innovative behavior as well as the digital entrepreneurship and innovation literature