116,113 research outputs found

    Trouble in the Caribbean: Responses to a Potential Chinese-Bahamian Bilateral Fishing Agreement

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    As of 2011, the Caribbean Sea was one of the only fisheries unoccupied by China’s Distant Water Fleet (DWF). However, in 2016, officials from the People’s Republic of China and the Bahamas discussed a proposal for a bilateral commercial fishing agreement in Bahamian waters. An official agreement was never proposed, but given the notoriety of China’s DFW and the Bahamas’ monitoring and enforcement problems, such an agreement could have devastating impacts on the Caribbean fishery. The proposal received international criticism from fishermen, scientists, and politicians, demonstrating the perennial conflict between the global commercial fishing industry and those engaged in recreational, sport, or subsistence fishing. In 1982, the United Nations Convention on the Law of the Sea (UNCLOS) attempted to resolve this conflict by establishing fishery conservation measures. However, these measures are undermined by concepts such as maximum sustainable yield and optimum utilization, which prioritize the market value of a fishery’s resources over its recreational value. As the global commercial fishing industry begins to converge on one of the last fishing frontiers, the United States must shift how the world views fishery management. This article will discuss how stakeholders to the agreement can use both legal principles and non-legal incentives to induce the Bahamas to remain a sport fishing haven and support its artisanal fishing industry

    Re-enchanting the Chinese Sport Spectator - A Postmodern perspective on Sport Marketing in China

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    The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport. This theoretical paper uses the context of China’s professional football industry to argue that marketing may benefit from a more postmodern approach to marketing management

    Event sponsorship in China

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    Event marketing is currently at the infant stage in China, but holds a great potential in future. This is concluded from an Internet-based survey. The respondents believe that event marketing provides international companies with a viable alternative to the increasingly cluttered mass media, and plays a key role in the integrated marketing communications (IMC). Sponsoring sports and music events is found particularly effective in reaching the opinion leaders and innovators, and establishing favourable links between the audience and the sponsor’s brand image

    How to reach 1.3bn consumers in China?

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    International companies in China today are facing stiff competiton from not just other foreign firms but local brands, which have moderate or even matching quality but sell at a far lower prices. They also find it more difficult to reach the increasingly sophistated consumer markets. Communications through the traditional mass media such TV and press become more expensive and less effective. Findings from the survey have shown that event marketing, though still at the early stage, can provide these companies with a good alternative, if used in coordination with other elements in the integrated marketing mix. The sponsorship of popular sports, music and local cultural events are reported to be particularly effective in forging direct contact with the opinion leaders, gatering marketing intellegence and encouraging product trials

    Sports consumption behaviour among generation Y in mainland China

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    The Chinese Government has relaxed its tight control over sport (Stensholt 2004), the country is set to host the 2008 Olympic Games and every major sport franchise in the world is making plans for a full assault on the Chinese market. The game is on in mainland China, however despite the excitement about the market there is little understanding of sport consumption in China or the attitudes and behaviours of potential sport consumers. The bulk of the literature in consumer behaviour within sports relates specifically to developed industrialised nations, specifically USA, Canada, Europe and Australia. Of particular interest to academics and practitioners alike should be the potential of the huge generation Y market in China. Generation Y (those born after 1978) represent not only a current lucrative market but also represent the future development of sport and sport consumption in China. This exploratory study has revealed that generation Y consumers in China exhibit sports consumption behaviours which differ in numerous respects from their counterparts in the USA and deserve deeper study

    Liberating the modern Chinese football fan: a theoretical perspective

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    The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport. This theoretical paper uses the context of China’s professional football industry to argue that marketing may benefit from a more postmodern approach to marketing management

    Systematic Review of the Literature on Black and Minority Ethnic Communities in Sport and Physical Recreation

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    The Carnegie Research Institute was commissioned by Sporting Equals and the Sports Councils to conduct an independent systematic review of the literature on participation in sport and recreation by Black and minority ethnic (BME) communities. The brief was to focus on UK material from the past ten years, to compile an electronic, bibliographic database and use that evidence to assess the policy significance of existing knowledge in the drive to widen and increase participation. Although the field might still be considered under-researched over 300 items were identified. Judgements were made on the quality of the research on the basis of the methodological and theoretical soundness and the credibility of the link between the conclusions and the data. The various items were collated in an electronic, bibliographic database and coded as: substantive research of good quality; related public statistics and policy documents; and other related materials of interest. The research, policy and practice contained in this body of work is set within an expanding national and international framework of policy and legislation concerned with human rights and principles of equality. The Sports Councils and Sporting Equals have played a significant part in this through initiatives like the Equality Standard. They have not been acting in isolation, but have received support from other sports bodies with initiatives both to challenge discrimination and inequality and to promote participation and inclusion. Nonetheless, there still seems to be a measure of disconnection between research, sports policies and equality policies. Indeed, sports policies are sometimes based on limited representations of racism and so are inhibited in the way they address racial equality

    Japanese Education and Japanese Elementary School

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    Pendidikan merupakan jantung kehidupan bagi masyarakat Jepang. Sebagai negara yang miskin sumber daya alam serta rawan bencana alam, bangsa Jepang sangat menggantungkan kepada proses pendidikan dalam memberdayakan sumber daya manusianya untuk mempertahankan kelangsungan hidup bangsa serta bersaing dengan bangsa-bangsa lain di dunia dalam bidang politik, ekonomi, teknologi dan lain-lain. Dibandingkan dengan negara-negara lain terutama dari kelompok G8(kelompok Negara-negara industri maju di dunia,) Jepang mempunyai sistem pendidikan yang unik. Kalau negara industri maju lainnya menitik beratkan dalam pengembangan intelegensi tapi Jepang lebih memberdayakan mental untuk bekerja keras, bergotong royong dan kesetia kawanan sosial, dan pantang menyerah dalam menghadapi setiap permasalahan. Pendidikan Jepang pada awalnya banyak dipengaruhi oleh Cina, namun dalam iperkembangan selanjutnya Jepang juga mengadopsi sistem pendidikan barat dengan tetap mempertahankan ruh pendidikan Jepang sendiri yakni sikap mental pantang menyerah dan menjunjung tinggi gotong royong sesama bangsa Jepang sendiri. Sekolah dasar di Jepang mengutamakan pembentukan sikap dan mental di awal-awal tahun mulai kelas satu sampai kelas tiga kemudian mulai memfokuskan pengkajian ilmu pengetahuan mulai kelas empat sekolah dasar dan seterusnya. Matematika, ilmu pengetahuan(Sain), dan teknologi merupakan aspek penting dalam kurikulum pendidikan di Jepang dalam pembentukan pola pikir yang logis, sistematis dan prosedural bagi bangsa Jepang. Mulai tahun 2002, pelajaran bahasa Inggris resmi masuk dalam kurikulum sekolah dasar di Jepang
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