Sustainable consumption: towards action and impact. : International scientific conference November 6th-8th 2011, Hamburg - European Green Capital 2011, Germany: abstract volume

This volume contains the abstracts of all oral and poster presentations of the international scientific conference „Sustainable Consumption – Towards Action and Impact“ held in Hamburg (Germany) on November 6th-8th 2011. This unique conference aims to promote a comprehensive academic discourse on issues concerning sustainable consumption and brings together scholars from a wide range of academic disciplines. In modern societies, private consumption is a multifaceted and ambivalent phenomenon: it is a ubiquitous social practice and an economic driving force, yet at the same time, its consequences are in conflict with important social and environmental sustainability goals. Finding paths towards “sustainable consumption” has therefore become a major political issue. In order to properly understand the challenge of “sustainable consumption”, identify unsustainable patterns of consumption and bring forward the necessary innovations, a collaborative effort of researchers from different disciplines is needed

The Emergence of a New ‘Socialist’ Market Labour Regime in China

China’s transition to a market economy has been a process of basic institutional changes and institution building. The institutional change from a socialist labour regime (SLR) as one of the backbones upholding the traditional leninist system to a new ‘socialist’ market labour regime (SMLR) became particularly important for the success of economic and political reforms. This analysis is based on the analytical framework of regimes and makes use of the idea of path dependence. An ensemble of institutions, mutually interconnected and influencing each other, forms the regime and shapes its trajectory. Six institutions are identified to constitute the employment regime: (1) the system of social control, (2) the production system, (3) the system of industrial relations, (4) the welfare system, (5) the family order, and (6) the educational system. The SMLR is still characterised by its socialist past and differs from other varieties of transformation labour regimes and bears little resemblance to labour regimes in Western market economies.China, institutional change, transition, labour market, employment regime, path dependence theory, ASEAN, Mercosur, CMA

Weathering product-harm crises.

Product-harm crises can seriously imperil a brand's performance. Consumers tend to weigh negative publicity heavily in product judgments, customer preferences may shift towards competing products during the recall period, and competitors often increase their advertising spending in the wake of a brand's misfortune. To counter these negative effects, brands hope to capitalize on their equity, and often use advertising as a communication device to regain customers' lost trust. We develop a multiple-event hazard model to study how consumer characteristics and advertising influence consumers' first-purchase decisions for two affected brands of peanut butter following a severe Australian product-harm crisis. Buying a recently affected brand is perceived as highly risky, making the trial purchase a first hurdle to be taken in the brand's recovery. Both pre-crisis loyalty and familiarity are found to form an important buffer against the product-harm crisis, supporting the idea that a brand's equity prior to the crisis offers resilience in the face of misfortune. Also heavy users tend to purchase the affected brands sooner, unless their usage rate decreased significantly during the crisis. Brand advertising was found to be effective for the stronger brand, but not for the weaker brand, while competitive advertising delayed the first-purchase decision for both brands affected by the crisis.(pro-environmental) attitudes; Behavior; Claim; Cognitive; Consumption; Control; Control theory; Decision; Decisions; Demand; Ecological consumer behaviour; Effects; Ego depletion; Implications; Marketing; Model; Performance; Research; Self-control; Self-perception theory; Social marketing; Studies; Theory; Product; Judgments; Preference; Recall; Advertising; Brands; Communication; Trust; Characteristics; Loyalty;

The Effects of Labor Market Regulations on Employment Decisions by Firms: Empirical Evidence for Argentina

There are few Latin American countries that produced such a remarkable turnaround in policies and outcomes as Argentina did in the 1990s. The large number of reforms yielded surprisingly strong growth and the near-disappearance of inflation. The change of `economic paradigm` led to behavioral changes that reflected themselves in a number of other areas. Perhaps the most striking change took place in the labor market, where job creation and destruction reigned in earnest. There, where reforms were moderate, high open unemployment was the result. This paper looks at the potential effect regulations might have on labor demand dynamics. In particular, we try to ascertain how movements in labor costs influence firms` decisions regarding job creation. The paper first presents descriptive evidence on who benefits from regulations and how much they cost. The evidence is based on PHS Microdata and identifies the effects on individuals` labor market outcomes stemming from varying regulations. The paper then turns to labor demand estimation. We exploit a panel data set that comprises some 1,300 manufacturing firms for the period 1990-1996. The panel provides information on employment and hours worked, as well as overtime hours, wages and physical production. We exploit the hours worked/jobs relation to shed some light on labor market dynamics. It is found that regulations do have a sizable and significant negative effect on employment decisions. In particular, it appears that severance payment regulations do hurt employment decisions. It is also found that firms rationally substitute workers for a more intensive use of hours.

Consumers pnline: Intentions, orientations and segmentation

Purpose – This paper examines the purchase intentions of online retail consumers, segmented by their purchase orientation. Design/methodology/approach – An e-mail/web survey was addressed to a consumer panel concerning their online shopping experiences and motivations, n = 396. Findings – It is empirically shown that consumer purchase orientations have no significant effect on their propensity to shop online. This contradicts the pervasive view that Internet consumers are principally motivated by convenience. It was found that aspects that do have a significant effect on purchase intention are prior purchase and gender. Research limitations/implications – There are two limitations. First, the sample contained only UK Internet users, thus generalisations about the entire population of Internet users may be questionable. Second, in our measurement of purchase intentions, we did not measure purchase intent per se. Practical implications – These findings indicate that consumer purchase orientations in both the traditional world and on the Internet are largely similar. Therefore, both academics and businesses are advised to treat the Internet as an extension to existing traditional activities brought about by advances in technology, i.e. the multi-channel approach. Originality/value – The paper adds to the understanding of the purchase orientations of different clusters of e-consumer

Understanding employment systems from a gender perspective: pitfalls and potentials of new comparative analytical frameworks

Economic globalization, welfare state transformation as well as political and social change on national and supranational level impact on national labor markets in advanced societies in complex ways. From a gender perspective, these dynamics of change entail deregulation as well as re-regulation of employment systems and at the same time are triggered by shifts in gender relations. Addressing this complexity poses challenges to scholarly research comparing employment systems and systemizing cross-national variations of labor market regimes which tend to neglect gender relations as a relevant factor of change. This context sets the framework for our question on how ongoing changes in employment systems and in gender relations are taken up in recent scholarship. We focus on three approaches prominent in the mainstream scholarly debate which address the current state of employment systems in advanced economies in comparative perspective spanning from political economy to micro economics and economic sociology, namely the Varieties of Capitalism (VOC) approach (Hall/Soskice 2001), Marsden's micro-economic theory of employment systems (1999) and Fligstein's work 'The architecture of markets' (2001). The approaches differ in the assignment of agency (to firms, employees and the state) as well as in the assessment of the role of educational institutions for shaping employment systems. They thus dispose of different pitfalls and potentials for analyzing the gendered character of change of employment systems. -- Unter dem Einfluss von Globalisierung, Wohlfahrtsstaatstransformation und politischen und gesellschaftlichen Umbrüchen sind nationale Arbeitsmärkte in fortgeschrittenen Marktökonomien erheblichen Veränderungen ausgesetzt. In geschlechtssensibler Perspektive wird deutlich, dass hier nicht nur Deregulierung von Beschäftigung sondern auch Re- Regulierung eine Rolle spielt, ebenso wie Arbeitsmarktdynamiken auch durch Veränderungen im Geschlechterverhältnis beeinflusst sind. Diese Komplexität des Wandels stellt eine Herausforderung für die vergleichende Arbeitsmarkt- und Wohlfahrtsstaatsforschung dar, in deren Typisierung von Arbeitsmarktregimes Geschlechterverhältnisse nur begrenzt Berücksichtigung finden. Vor diesem Hintergrund fragen wir, wie in einschlägigen neueren Ansätzen zur Analyse von Arbeitsmärkten Wandel von Beschäftigungssystemen und Geschlechterverhältnissen konzipiert wird. Im Mittelpunkt stehen drei prominente komparatistisch ausgerichtete Konzepte: der polit-ökonomische Ansatz ‚Varieties of Capitalism’ (Hall/Soskice 2001), die mikro-ökonomische Theorie von Beschäftigungssystemen von David Marsden (1999) und Neil Fligstein’s wirtschaftssoziologischer Ansatz ‚The architecture of markets’ (2001). Wie die Ergebnisse zeigen, unterscheiden sich die Ansätze in der Identifikation von relevanten Akteuren (Betriebe, Beschäftigte, Staat) ebenso wie in der Rolle, die Ausbildungsinstitutionen für die Strukturierung von Arbeitsmärkten zugeschrieben wird. Damit ergeben sich für die Analyse von geschlechtsspezifischen Aspekten von Beschäftigung unterschiedliche blinde Flecken und Erkenntnispotentiale.