Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran

YouTube AV 50K: An Annotated Corpus for Comments in Autonomous Vehicles

With one billion monthly viewers, and millions of users discussing and sharing opinions, comments below YouTube videos are rich sources of data for opinion mining and sentiment analysis. We introduce the YouTube AV 50K dataset, a freely-available collections of more than 50,000 YouTube comments and metadata below autonomous vehicle (AV)-related videos. We describe its creation process, its content and data format, and discuss its possible usages. Especially, we do a case study of the first self-driving car fatality to evaluate the dataset, and show how we can use this dataset to better understand public attitudes toward self-driving cars and public reactions to the accident. Future developments of the dataset are also discussed.Comment: in Proceedings of the Thirteenth International Joint Symposium on Artificial Intelligence and Natural Language Processing (iSAI-NLP 2018

Structured Review of the Evidence for Effects of Code Duplication on Software Quality

This report presents the detailed steps and results of a structured review of code clone literature. The aim of the review is to investigate the evidence for the claim that code duplication has a negative effect on code changeability. This report contains only the details of the review for which there is not enough place to include them in the companion paper published at a conference (Hordijk, Ponisio et al. 2009 - Harmfulness of Code Duplication - A Structured Review of the Evidence)