138,039 research outputs found

    Experiences modelling and using object-oriented telecommunication service frameworks in SDL

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    This paper describes experiences in using SDL and its associated tools to create telecommunication services by producing and specialising object-oriented frameworks. The chosen approach recognises the need for the rapid creation of validated telecommunication services. It introduces two stages to service creation. Firstly a software expert produces a service framework, and secondly a telecommunications ‘business consultant' specialises the framework by means of graphical tools to rapidly produce services. Here the focus is given to the underlying technology required. In particular, the advantages and disadvantages of SDL and tools for this purpose are highlighted

    Switching Cost and Customers Loyalty in the Mobile Phone Market:the Nigerian Experience

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    Switching cost is one of the most discussed contemporary issues in marketing in attempt to explain consumer behaviour. The present research studied switching cost and its relationships with customer retention, loyalty and satisfaction in the Nigerian telecommunication market. Based on questionnaire administered to customers in the mobile telecommunication industry; the study finds that customer satisfaction positively affects customer retention and that switching cost affects significantly the level of customer retention. However, the effect of switching barriers on retention is only significant when customers consider to exit
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