The effect of web 2.0 on innovative work behaviour among academia in Malaysian Research Universities

Previous study indicates the user’s degree of Web 2.0-ness is positively associated with his or her behavior. However, there is a paucity in examine the effect of Web 2.0 especially on innovative work behavior among academia in research universities even though it is imperative to be identified due to it demanding research nature. Web 2.0 are technologically driven and designed to allow people to communicate, share information and create online communities. Meanwhile, innovative work behavior refers to the creativity and involvement in bringing changes and new ideas in duties or in solving problems especially among academia in research universities which become the focus in this study. Innovative work behavior consists of generation, promotion, and realization of new ideas. Therefore, this study aims to identify the effect of Web 2.0 on innovative work behavior among academia in research universities. In our endeavor to this matter, we view the issue in a positivist paradigm with quantitative approach. This approach used surveys as research strategy by adapting questionnaires technique. The data collection has been conducted among 393 lecturers in five research universities and emphasize on the lecturer’s research and development. Accordingly, data collected were analyzed using SPSS and SEM AMOS by looking at the exploratory factor analysis (EFA), confirmatory factor analysis (CFA), model fit, and path analysis. The result of this study indicates that the Web 2.0 has positive and significant relationship with the idea generation, idea promotion and idea realization of innovative work behavior

The Mediating Role of Web 2.0 Usage in the Effect of Psychological Empowerment on Innovative Work Behavior among Academia in Malaysian Research Universities

Innovative work behavior is crucial to fulfill the demands for a lecturer’s research activities especially at research universities. Prior literature indicated that psychological empowerment is an important predictor for innovative work behavior. Meanwhile, Web 2.0 is an indispensable tool for innovation among lecturers to facilitate their research activities. Thus, social cognitive theory was used to support the conceptual framework in identifying the mediating role of Web 2.0 usage in the effect of psychological empowerment on innovative work behavior. This study utilized quantitative approach using questionnaire as a tool to gather data from 393 lecturers of five research universities in Malaysia. Structural Equation Modeling (SEM) was used to analyze the direct and mediation effects of the variables in the conceptual framework. Web 2.0 usage was identified as the mediator for the effect of psychological empowerment on the realization of new ideas in innovative work behavior, specifically for the dimensions of meaning, competence and self-determination. Based on the results of the study, use of Web 2.0 is important among lecturers to enhance innovative work behavior