6,475 research outputs found
Studying Paths of Participation in Viral Diffusion Process
Authors propose a conceptual model of participation in viral diffusion
process composed of four stages: awareness, infection, engagement and action.
To verify the model it has been applied and studied in the virtual social chat
environment settings. The study investigates the behavioral paths of actions
that reflect the stages of participation in the diffusion and presents
shortcuts, that lead to the final action, i.e. the attendance in a virtual
event. The results show that the participation in each stage of the process
increases the probability of reaching the final action. Nevertheless, the
majority of users involved in the virtual event did not go through each stage
of the process but followed the shortcuts. That suggests that the viral
diffusion process is not necessarily a linear sequence of human actions but
rather a dynamic system.Comment: In proceedings of the 4th International Conference on Social
Informatics, SocInfo 201
The specificity and robustness of long-distance connections in weighted, interareal connectomes
Brain areas' functional repertoires are shaped by their incoming and outgoing
structural connections. In empirically measured networks, most connections are
short, reflecting spatial and energetic constraints. Nonetheless, a small
number of connections span long distances, consistent with the notion that the
functionality of these connections must outweigh their cost. While the precise
function of these long-distance connections is not known, the leading
hypothesis is that they act to reduce the topological distance between brain
areas and facilitate efficient interareal communication. However, this
hypothesis implies a non-specificity of long-distance connections that we
contend is unlikely. Instead, we propose that long-distance connections serve
to diversify brain areas' inputs and outputs, thereby promoting complex
dynamics. Through analysis of five interareal network datasets, we show that
long-distance connections play only minor roles in reducing average interareal
topological distance. In contrast, areas' long-distance and short-range
neighbors exhibit marked differences in their connectivity profiles, suggesting
that long-distance connections enhance dissimilarity between regional inputs
and outputs. Next, we show that -- in isolation -- areas' long-distance
connectivity profiles exhibit non-random levels of similarity, suggesting that
the communication pathways formed by long connections exhibit redundancies that
may serve to promote robustness. Finally, we use a linearization of
Wilson-Cowan dynamics to simulate the covariance structure of neural activity
and show that in the absence of long-distance connections, a common measure of
functional diversity decreases. Collectively, our findings suggest that
long-distance connections are necessary for supporting diverse and complex
brain dynamics.Comment: 18 pages, 8 figure
Contextual Centrality: Going Beyond Network Structures
Centrality is a fundamental network property which ranks nodes by their
structural importance. However, structural importance may not suffice to
predict successful diffusions in a wide range of applications, such as
word-of-mouth marketing and political campaigns. In particular, nodes with high
structural importance may contribute negatively to the objective of the
diffusion. To address this problem, we propose contextual centrality, which
integrates structural positions, the diffusion process, and, most importantly,
nodal contributions to the objective of the diffusion. We perform an empirical
analysis of the adoption of microfinance in Indian villages and weather
insurance in Chinese villages. Results show that contextual centrality of the
first-informed individuals has higher predictive power towards the eventual
adoption outcomes than other standard centrality measures. Interestingly, when
the product of diffusion rate and the largest eigenvalue is
larger than one and diffusion period is long, contextual centrality linearly
scales with eigenvector centrality. This approximation reveals that contextual
centrality identifies scenarios where a higher diffusion rate of individuals
may negatively influence the cascade payoff. Further simulations on the
synthetic and real-world networks show that contextual centrality has the
advantage of selecting an individual whose local neighborhood generates a high
cascade payoff when . Under this condition, stronger homophily
leads to higher cascade payoff. Our results suggest that contextual centrality
captures more complicated dynamics on networks and has significant implications
for applications, such as information diffusion, viral marketing, and political
campaigns
Cascades: A view from Audience
Cascades on online networks have been a popular subject of study in the past
decade, and there is a considerable literature on phenomena such as diffusion
mechanisms, virality, cascade prediction, and peer network effects. However, a
basic question has received comparatively little attention: how desirable are
cascades on a social media platform from the point of view of users? While
versions of this question have been considered from the perspective of the
producers of cascades, any answer to this question must also take into account
the effect of cascades on their audience. In this work, we seek to fill this
gap by providing a consumer perspective of cascade.
Users on online networks play the dual role of producers and consumers.
First, we perform an empirical study of the interaction of Twitter users with
retweet cascades. We measure how often users observe retweets in their home
timeline, and observe a phenomenon that we term the "Impressions Paradox": the
share of impressions for cascades of size k decays much slower than frequency
of cascades of size k. Thus, the audience for cascades can be quite large even
for rare large cascades. We also measure audience engagement with retweet
cascades in comparison to non-retweeted content. Our results show that cascades
often rival or exceed organic content in engagement received per impression.
This result is perhaps surprising in that consumers didn't opt in to see tweets
from these authors. Furthermore, although cascading content is widely popular,
one would expect it to eventually reach parts of the audience that may not be
interested in the content. Motivated by our findings, we posit a theoretical
model that focuses on the effect of cascades on the audience. Our results on
this model highlight the balance between retweeting as a high-quality content
selection mechanism and the role of network users in filtering irrelevant
content
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