Effects of Network Connectivity and Diversity Distribution on Human Collective Ideation

Human collectives, e.g., teams and organizations, increasingly require participation of members with diverse backgrounds working in networked social environments. However, little is known about how network structure and the diversity of member backgrounds would affect collective processes. Here we conducted three sets of human-subject experiments which involved 617 participants who collaborated anonymously in a collective ideation task on a custom-made online social network platform. We found that spatially clustered collectives with clustered background distribution tended to explore more diverse ideas than in other conditions, whereas collectives with random background distribution consistently generated ideas with the highest utility. We also found that higher network connectivity may improve individuals' overall experience but may not improve the collective performance regarding idea generation, idea diversity, and final idea quality.Comment: 43 pages, 19 figures, 4 table

Diversity and Social Network Structure in Collective Decision Making: Evolutionary Perspectives with Agent-Based Simulations

Collective, especially group-based, managerial decision making is crucial in organizations. Using an evolutionary theoretic approach to collective decision making, agent-based simulations were conducted to investigate how human collective decision making would be affected by the agents' diversity in problem understanding and/or behavior in discussion, as well as by their social network structure. Simulation results indicated that groups with consistent problem understanding tended to produce higher utility values of ideas and displayed better decision convergence, but only if there was no group-level bias in collective problem understanding. Simulation results also indicated the importance of balance between selection-oriented (i.e., exploitative) and variation-oriented (i.e., explorative) behaviors in discussion to achieve quality final decisions. Expanding the group size and introducing non-trivial social network structure generally improved the quality of ideas at the cost of decision convergence. Simulations with different social network topologies revealed collective decision making on small-world networks with high local clustering tended to achieve highest decision quality more often than on random or scale-free networks. Implications of this evolutionary theory and simulation approach for future managerial research on collective, group, and multi-level decision making are discussed.Comment: 27 pages, 5 figures, 2 tables; accepted for publication in Complexit