An Analysis on the Development Model of China’s County-level E-commerce

Based on the case studies of e-commerce activities in six counties of China’s eastern, middle and western regions respectively, this paper has probed into the characteristics of e-commerce development of each county, which are then classified into four development models of county-level e-commerce in China, featuring the integration and aggregation of resources endowment and production factors. The paper further analyzes the key factors contributing to the success of county-level e-commerce development, in a bid to provide reference and guidance for other counties in their e-commerce activities

An Empirical Study of The Effect on Traffic of Large Online Promotion Activities

This study selects multiple indicators of Web Analytics to measure the volume and quality of traffic, and collects the time series data of a certain brand’s sales on JD.com from October 27, 2014 to June 30, 2015, using the Structural Time Series Model to analyze the effect of attracting traffic of five large-scale online promotion activities during this period. The results for the case study show that: large-scale online promotion activities have a significant positive effect on total page traffic, but the difference is showed on the quality effect of the page traffic; different activities affect the volume of unpaid traffic differently, while effects on traffic quality are not significant. This analysis may benefit e-commerce sites to develop a better strategy to carry out similar promotion activities

THE IMPACT OF ELECTRONICALLY TRANSMITTED WORD OF MOUTHE (E-WOM) ON THE MARKETING OF TOURISM SERVICES IN JORDAN: A CASE STUDY OF JERASH & AJLOUN CITIES

After the repercussions of the global health crisis (Covid-19 pandemic) on the global economy and its various sectors, the word transmitted electronically has become a reality and affects social, economic, marketing and media life (Giddy et al, 2022). From this point of view, this study aims to: know the impact of the word transmitted over the Internet in the marketing of tourism services and the extent of its impact on the purchase decision of the tourist consumer. The research relies on the descriptive approach "the survey method". The researcher designed the form and distributed it to the study sample, which consisted of (300) tourists. The results of the study showed that the sites most used by tourists to learn about the tourist services provided in the region are: Facebook, Google and YouTube. The study concluded that providing sufficient information about the tourism services provided via the Internet reduces the expected risks, contributes to enhancing their purchasing intentions, and improves the psychological outcomes of the tourist. Tourism establishments should various credible virtual media content (texts, photos, and videos). Also, it should increase the activity of their websites by providing a constantly updated database that allows beneficiaries to easily access it. Moreover, tourist establishments should raise the awareness of their employees regarding the importance of Internet marketing